Graphite is a tool designed to help individuals and professionals achieve fitness goals by tracking caloric intake and expenditures. It emphasizes the importance of balancing energy intake with energy output and offers users flexibility, insight, and motivation to manage weight and fitness consistently. Graphite's features include goal setting, food tracking, exercise monitoring, and progress evaluation, making it suitable for various users, including individuals and wellness programs.

2. What Graphite DoesGraphite helps individuals achieve and maintain their fitness goals via an elegant tool that tracks and manages caloric intake and expenditures.Graphite’s solution is unique in it’s ability to address the needs of both the individual and the professional. Whether you’re an individual just embarking on a lifestyle change, or you’re a seasoned professional interested in providing additional value to your clientele.

3. Diets Aren’t The Issue

4. Diets work if your goals are about hitting a target weight, clothing size, or one-day appearance.Diets don’t work if your goals are about being healthy and enjoying lasting change in your life.The problem is not the diets. The mistake most people make is that they think in terms of defense – fighting off a few pounds, battling against bad habits, etc – instead of thinking about offense and how they want to be for the rest of their lives.

5. YourBODYseesFOODasENERGY.To your body, life is a matter of thermo-chemical interactions, and the transfer of ENERGY.

6. The basic unit of ENERGY we use to measure FOOD ENERGY is the CALORIE.A person who consumes 2,000 CALORIES per day, and maintains their weight, is using ENERGY at roughly the same rate as a 100 watt light bulb.

7. Exploring Energy Balance

8. If you eat more calories than you use, your body stores those calories as fat and you gain weight.

9. If you eat fewer calories than you use, your body burns stored fat calories and you lose weight.

10. If the calories you eat are equal to the calories you burn, you will maintain your weight.

11. The key to achieving and maintaining your goals is balancing the amount of energy you take in with the amount you use up.

12. One pound of FAT equals 3,500 CALORIES of stored ENERGY.To lose one pound of FAT, your BODY needs to use 3,500 more CALORIES than it consumes.If a person uses 500 CALORIES more than they consume every day for one week, they will lose one pound of FAT.

13. For most people, it is safe to lose up to 2 pounds of fat per week, which means tipping the ENERGY BALANCE so that they use 7,000 CALORIES more than they consumed each week.

14. The Solution: Graphite

15. How Graphite WorksCreate your account, set-up your profile, and determine your BMR Start tracking your caloric intake (food) and expenditures (exercise)Measure your progress and track your fitness goalsStay motivated, manage your fitness level and reach your goals

16. Who Uses GraphiteCorporate WellnessProgramsTrainers & CoachesIndividuals

17. Why Graphite WorksPeople who succeed at managing their weight and fitness goals, do so by making a series of simple choices, consistently, over time.Graphite helps individuals do this by providing insight, accountability, and motivation.

18. Key BenefitsFlexible, web-based software, that works the way you do.

19. Provides clear and actionable insight - that drives real results

20. Stand-alone product that works with any diet or fitness plan

21. Allows you to budget and track your caloric and exercise goals

22. The simplest most intuitive caloric and exercise tracker on the marketGraphite: Set Goals

23. Graphite: Track Food

24. Graphite: Add Custom Foods