The document provides tips for pitching startups to investors from Kristian Andersen of Gravity Labs. It emphasizes that great pitches tell a compelling narrative and convince investors that the founder understands future trends. Investors are selling the big vision, not just the initial product. Success comes from addressing questions and objections upfront. Investors respond to rational arguments but are not entirely rational themselves. The key is demonstrating that the solution addresses the identified problem and will lead to financial success.

1. Pitch Perfect
Gravity Labs
Accelerated New Venture Development

2. Kristian Andersen
Designer + Founder + Investor
My name is Kristian. I’m a
designer, angel investor and
founder.
I love #startups,
the people that start them.
www.kristian.vc / @KristianIndy

3. Truth #1
Great pitches are really
great narratives.
Gravity Labs

4. Truth #2
Your job is to convince
investors that you know what
the future will look like.
Gravity Labs

5. Truth #3
You’re selling the big vision,
not just the initial product.
Gravity Labs

6. Truth #4
Success comes from getting
out in front of the big
questions / objections.
Gravity Labs

7. Truth #5
Investors don’t want to
watch you read your slides.
Gravity Labs

8. Truth #6
Investors are not rational.
Gravity Labs

9. Truth #7
They do respond to rational
arguments however.
Gravity Labs

10. Truth #8
Success is simple equation.
{Problem + Solution = Money}
Gravity Labs

11. A Typical Outline
1. What we do – THE BIG IDEA
2. Problem
3. Market
4. Solution (focus on the business, not the product)
5. Traction
6. Customer Acquisition
7. Business Model
8. Team
9. Competitors
10. Competitive Advantage
11. Product Demo
12. What's Next / The Ask (raise / valuation / use of funds)
Gravity Labs

12. Q&A
Gravity Labs