The personal brand workshop led by Michelle Williams emphasizes the importance of personal branding as a reflection of reputation and identity. It outlines exercises for defining one's unique strengths, values, and purpose while providing tools for effective branding, such as social media and networking. The document concludes with actionable steps to build and maintain an authentic personal brand.

2. Personal Brand
workshop
Presented by:
Michelle Williams of
Ideaction

4. A brand is a collection of
perceptions
in the mind of the
consumer.

5. Brands are born of
experience
and reflect
reputation

11. Why does your
personal brand matter?

12. Your personal brand matters
Your brand is your reputation. It’s your calling card.
It’s what you’re known for and how people experience
you. It’s about bringing who you are to what you do and
how you do it.
Delivering your brand clearly and consistently will create
a memorable experience in the minds of those you
interact with and can open doors to new opportunities.

14. If you’re not branding
yourself, you can be
assured that others
are doing it for you.

15. What is your personal
brand?
Write as many words as you can to describe
how others perceive you based on what you post
online and how you represent yourself in public.

16. What is your unique
personal brand?
discuss

20. Personal Branding
exercises

21. STRENGTHS

22. People with strong brands are clear
about who they are. They know and
maximise their strengths. Now is
your chance to uncover and define
the unique skills that make you
stand out from the crowd.

23. Complete worksheet task
Strengths

24. Discuss

25. VALUES

26. Complete worksheet task
Values

28. Discuss

29. PURPOSE

30. “Why am I here?”
That’s a question that you may grapple with and refine over a
lifetime. And it is yours alone to discover and define.
We all want to be accepted for being fully and authentically
ourselves. Being your best self, and using your gifts and
strengths in a way that creates a satisfying life, for you and
those that matter to you, is the culmination of living life “on
purpose.

32. Complete worksheet task
Purpose

33. Discuss

34. Tell your story!

35. Tools & Channels
You have to use them to understand them
• Websites
• Blogs / micro-blogs
• Podcasts
• Social networks (Facebook, LinkedIn, Twitter)
• Events (create your own or hijack one)
Don’t forget to:
• Make yourself findable
• Connect everything
• Cultivate relationships w/ the peers, competitors
• Donate your expertise to a cause
• Develop a viable platform
• Start & join conversations
Tools and channels

38. Who uses which tools?
What’s right for you?

39. Complete worksheet task
Tools and channels

40. Discuss

41. Keep it:
Step #1: Take Inventory
Step #2: Develop a (brand) plan
Rule #3: Be Relevant
Rule #4: Be Interesting
Rule #5: Be Yourself
5 Steps
Building lasting, effective personal brands take time
and there is no one-size-fits-all process

42. Build your unique
Brand Portfolio
I am

43. Keep it:
Rule #1: Be Diligent
Rule #2: Be Consistent
Rule #3: Be Relevant
Rule #4: Be Interesting
Rule #5: Be Yourself
5 Rules

44. Complete worksheet task
Action Plan

45. How to keep it going?

46. Keep focused

47. Our world has become a constant feed
of information, noise, and entertainment.
Each distraction enters our mind with one goal:
Gain control of our attention and resources.
Those who sacrifice their resources to
unlimited curiosity will never find the mental or
financial capacity to become something greater.

48. KEEP IT SIMPLE!
KEEP IT EASY!
KEEP IT FUN!

49. • Be sensitive
• Be honest
• Be objective
• Be sincere
• Be knowledgeable
• Promote achievements
• Ask for endorsements
• Find your confidence
8 steps to establish credibility

50. We are CEOs of our own companies: Me
Inc. To be in business today, our most
important job is to be head marketer for the
brand called you”
Tom Peters

52. Thanks
Presented by:
Michelle Williams of
Ideaction