Jennifer Fiddes is passionate about music and hopes to work in the music industry. She is currently studying music business at Full Sail University. Her goals are to get an entry-level position in accounting at a major music company after graduation in 2025. Long term, she aims to become Vice President of a record label. She plans to build her professional network and skills through internships, events, and online courses.

1. PERSONAL BRAND EXPLORATION
Jennifer Fiddes
Project & Portfolio I: Week 1
July 2, 2023

2. My name is Jennifer Fiddes. I am very passionate
about performing music. This has been a passion
of mine since I took up clarinet in the 5th grade. I
left college after one semester when I was 18, and
now I am trying to return at 42. I hope to share
my songs with the world. Music can bring all
sorts of people together, but my music explores
my mental health issues and I hope to connect
with others living with depression, anxiety, and
ADHD. I believe in honesty, respect, and loyalty. I
also hope to work for a major music company as
a large part of my journey.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Accountant
• Certified Public Accountant
• General Accountant
BRAND ARCHETYPE - As a
creator, I know how to find
innovative solutions to
problems. I have a great
attention to detail, and know
how to bring my visions to life.
Accountants and Auditors for Music Industry

4. HR Directors
TARGET AUDIENCE
Colin Steele
Outreach Plan:
• I will create a resume.
• I will attempt to contact him through LinkedIn.
• I will search for an email address and follow up
with a short email after a week has passed.
HR Manager at Warner
Music Group
Eileen Merrill
Outreach Plan:
• I will create a resume.
• I will attempt to contact her through LinkedIn.
• I will search for an email address and follow up
with a short email after a week has passed.
Director of Human
Resources at Universal
Music Group
Andrew Davis
Outreach Plan:
• I will create a resume.
• I will attempt to contact him through LinkedIn.
• I will search for an email address and follow up
with a short email after a week has passed.
EVP & Global Chief People
Experience Officer at Sony
Music Entertainment

5. GOALS
Short Term:
(Immediately After Graduation, 2025)
• Entry level position at major music
corporation in accounting.
‣10 resumes sent out within a month of
graduation.
Mid Term: (2035)
• Become a Certified Public Accountant
‣Begin a Masters in Accounting starting in
2030.
Long Term: (2045)
• Become a Vice President at a record label.
‣Become a Director of Accounting by 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Excel
SOFT
HARD
Novice / Adept / Expert
English Language Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Writing Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Tax Preparation Software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help companies and artists take
better care of their finances by finding
creative solutions to financial
problems from a musician’s
perspective.
PROMISE

8. CREDENTIALS
Work Experience:
• Cashier, Sunoco Five Star
Education:
• Music Business, B.S., Full Sail University (Exp. 2025)
Awards:
• Course Director’s Award, Business
in the Entertainment and Media
Industries

9. COMPETITION
Esbeth Heredia
Industry Experience:
• Job Placement Coordinator Jazz
Hands for Autism
Education:
• Full Sail University Student
Leadership Experience:
• CEO, Amethyst Artist Management
Skills and Proficiencies:
• MUSIC INDUSTRY ESSENTIALS completed
September 2021
Jennifer Fiddes
Overall Online Presence:
• 500+ Connections,Customized banner image,
professional headshot, detailed profile, no
published articles, active on other social
media.LinkedIn url not customized
• Grade: Superior, 85 out of 100
Industry Experience:
• No industry experience
Education:
• Full Sail University Student
Leadership Experience:
• CEO, Deeper Trees Publishing
Skills and Proficiencies:
• PowerPoint 2021 Essential Training (Office 2021/
LTSC), LinkedIn Learning
Overall Online Presence:
• 2 connections, banner image customized, needs
a more professional headshot, profile needs
more detail, no published articles, not very
active on other social media, LinkedIn URL not
customized
• Grade: Poor, 65 out of 100

10. COMPETITION
Deandre L.
Noteworthy Experience:
• Assisted high-level music executive.
• Facilitated recording sessions for A-list artists
and labels.
Jennifer Fiddes
Industry Experience:
• Intern, Plan A LLC
• Studio Assistant, House of Hits
• A&R Intern, Roc Nation
Education:
• Entertainment Business Masters Full Sail
University ‘23
Skills and Proficiencies:
• Learning Music Licensing, LinkedIn Learning
Overall Online Presence:
• 126 connections, customized banner image,
headshot not just head, mostly detailed profile,
no published articles, not active on other social
media, LinkedIn url not customized
• Grade: Average, 85 out of 100
Industry Experience:
• No industry experience
Education:
• Freshman at Full Sail University
Leadership Experience:
• CEO, Deeper Trees Publishing.
Skills and Proficiencies:
• PowerPoint 2021 Essential Training (Office 2021/
LTSC), LinkedIn Learning
Overall Online Presence:
• 2 connections, banner image customized, needs
a more professional headshot, profile needs
more detail, no published articles, not very
active on other social media, LinkedIn URL not
customized
• Grade: Poor, 65 out of 100

11. BRAND POSITION
For record labels who need financial
advice, I provide creative solutions to
financial problems because I am passionate
about music business and accounting
software.
JUNE FARAMORE,
DEEPER TREES PUBLISHING

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ASCAP
‣ July 2023, New York
• Launch Music Conference
‣ April 25-28, 2024 | Lancaster, PA
• SXSW
‣ March 8-16, 2024 | Austin, TX
Digital Marketing
• Primary Content: I will create blog posts on music
business and musical content on youtube.
• Primary Tools: I will use Twitter, Facebook,
Instagram, LinkedIn, and YouTube to promote my
content. I will write a blog post a week on my personal
site and share it every day.
• Website: I will share my digital portfolio site across all
social networks and have it linked on my personal
web site. I will also include a link on my business
card.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I would like to find someone who is currently an
accountant for a major music company, or even
a small label. I should accomplish this by
January 2024
Formal Education
• Music Business, Full Sail University. Completes
in 2025.
Technical Skills
• Learn accounting software, LinkedIn Learning,
September 2023
• Learn public speaking, LinkedIn Learning,
October 2023
• Learn more Excel, LinkedIn Learning, July 2023
Soft Skills
• Take an active listening course, LinkedIn
Learning, April 2024
• Take a critical thinking course, LinkedIn
Learning, May 2024
• Take a social skills course, LinkedIn Learning,
• June 2024

14. Jennifer Fiddes
You know how finances for a record
label can always be problematic? I can find
creative solutions using Excel and other
software as a current student at Full Sail University that won the
Course Director’s Award in Business in the Music and
Entertainment Industries. Contact me for inventive financial
solutions.
“

15. REFERENCES
Accountants and auditors. (n. d.). Onet Online. https://www.onetonline.org/link/
summary/13-2011.00.
Agents and business managers of artists, performers, and athletes. (n. d.). Onet
Online. https://www.onetonline.org/link/summary/13-1011.00
Colin Steele. (n. d.). [Profile]. LinkedIn. https://www.linkedin.com/in/colin-steele-
a3832a7/.
Eileen Merrill. (n. d.). [Profile]. LinkedIn.
https://www.linkedin.com/in/eileen-merrill-02646aa/
Esbeth Heredia. (n. d.). [Profile]. LinkedIn. https://www.linkedin.com/in/esbeth-
heredia-120022190/
Deandre L.. (n. d.). [Profile]. LinkedIn. https://www.linkedin.com/in/deandre-l-
ab2666240/.
Musicians and singers.(n. d.). Onet Online. https://www.onetonline.org/link/
summary/27-2042.00
Putnam, Kaye. (n. d.). Creator. KayePutnam.com.
https://www.kayeputnam.com/brand-archetype-creator/
Sikkema, Kelly. (2019, April 2). Untitled. [Photograph]. https://unsplash.com/
photos/G_91H-3qZOA
Sony Music. (n. d.). Andrew Davis. https://www.sonymusic.com/executives/
andrew-davis/
#:~:text=Andrew%20Davis%20is%20the%20Executive,Officer%20at%20Sony%20Mu
sic%20Entertainment.
Sony Music Entertainment. (2023, June 28). Fall 2023 Internship, New York City –
Onsite. LinkedIn. [Job Posting].
https://www.linkedin.com/jobs/view/3647234034.
Sony Music Entertainment Reviews. (2023, June 30). Glassdoor. https://
www.glassdoor.com/Reviews/Sony-Music-Entertainment-Reviews-E37127.htm.
Sony Music Careers. (n. d.). Sony Music Entertainment internship program (US).
https://boards.greenhouse.io/sonymusicinternshipsus
Universal Music Group Careers. (n. d.). Content protection representative. https://
umusic.wd5.myworkdayjobs.com/UMGUS/job/New-York-New-York/Content-
Protection-Representative_UMG-10459.
Universal Music Group Reviews. (2023, June 28). Glassdoor. https://
www.glassdoor.com/Reviews/Universal-Music-Group-Reviews-E11794.htm.
Universal Music Group. (2023, June 2). Publishing Assistant (3-6 months contract).
LinkedIn. [Job Posting] https://www.linkedin.com/jobs/view/3621354191
Warner Music Canada. (2023, April 2). Accounts Payable Clerk. LinkedIn. [Job
Posting]. https://www.linkedin.com/jobs/view/3558706604.
Warner Music Group. (n. d.). Emerging talent associate program. https://
www.wmg.com/emerging-talent.
Warner Music Group Reviews. (2023, June 30). Glassdoor. https://
www.glassdoor.com/Reviews/Warner-Music-Group-Reviews-E13163.htm..
Welcome. (n. d.). LaunchMusic. https://www.launchmusicconference.com/.