Fauzi Abdou explores his personal brand and career goals in the music industry, including establishing his online presence, networking with professionals in his target companies, developing skills needed for a career in artist management, and creating a marketing strategy to pursue job opportunities. He analyzes his skills and competition, identifies mentors and further areas for professional development, and outlines goals to work at a record label as an artist manager within a few years of graduating from music business school.

1. PERSONAL BRAND EXPLORATION
FAUZI ABDOU
PROJECT & PORTFOLIO I: WEEK 1
NOVEMBER 29, 2021

2. Immigrating was hard for me, and my escape
was through music. I moved four years ago from
Venezuela, and since then my passion for music
and my skills of songwriting and composing
have increase immensely. I’m a Venezuelan boy
who’s a music artist and loves connecting with
people through music. I’ m also an extrovert as I
love to socialize and meet new people. I’m also
an action person instead of a talking one. I like
to do the things I say, instead of just talking.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Manager of Artist
• Singer
• Composer
BRAND ARCHETYPE – I’m a very
social, convincing, and hard-working
guy. An Amazing songwriter and
composer and really good at making
connections. I was born to entertain,
and bring entertainment to peoples
life.
[Artist Manager or Artist] for [Music Industry/ Record Label]

4. Hiring manager and recruiters at record labels in Florida, New York, or Los Angeles.
TARGET AUDIENCE
Thaddeus Ray
Outreach Plan:
• I will set up my Linkedin profile as best as I can and
include everything I’ve done so they get an idea of who
I am
• I’m going to email this person, but I want to try finding
his cell phone number.
• After I’m done with my Linkedin profile and resume I will
contact him, so probably before January 1st.
[Director Data Management,
Global Data Operations] at
[Warner Music Group]
Joshua Florez
Outreach Plan:
• I will set up my Linkedin profile as best as I can and
include everything I’ve done so they get an idea of who
I am
• I will send him a message through Linkedin as I can’t
find any other contact information. If I find his
Instagram, I’ll probably dm him.
• After I’m done with my Linkedin profile and resume I will
contact him, so probably before January 1st.
[Audi Engineering] at
[Universal Music Group]
Enzo Bettaglio
Outreach Plan:
• I will set up my Linkedin profile as best as I can and
include everything I’ve done so they get an idea of who
I am
• Since I found this person in Linkedin, I will probably
connect through there or send them an email, I would
like to change the approach and contact them through a
different source I may find.
• After I’m done with my Linkedin profile and resume I will
contact him, so probably before January 1st.
[Director of Audience
Development] at [Sony Music
Entertainment]

5. GOALS
• SHORT TERM: (IMMEDIATELY AFTER GRADUATION, 2023)
• WORK AT A RECORD LABEL EITHER AS A MANAGER OR MORE SPECIFICALLY AN ARTIST MANAGER.
• TO CONNECT WITH VARIOUS LINKEDIN INDIVIDUALS AND PERSONS IN THE INDUSTRY, AND TO
APPLY TO MORE THAN 10 JOBS.
• MID TERM: (2026-2031)
• BE A MILLIONAIRE AND HAVE VARIOUS SONG REACHING THE 1 MILLION MARK.
• RELEASING MORE THAN 20 SONGS AND HAVE WORK EXPERIENCE FOR MORE THAN 5 YEARS
AT RECORD LABEL.
• LONG TERM: (2032-2040)
• WIN A LATIN GRAMMY AND A BE NOMINATED FOR A GRAMMY
• WORK WITH MORE THAN 10 WELL KNOWN ARTIST AND BE CONSTANT WITH YOUR MUSIC RELEASES AND
BRANDING MARKETING

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Songwriting
SOFT
HARD
Novice / Adept / Expert
Freestyle Novice / Adept / Expert
Social Skills Novice / Adept / Expert
Novice / Adept / Expert
Editing Skills
SOFT
HARD
Novice / Adept / Expert
Marketing and Advertising Novice / Adept / Expert
Negotiation Skills Novice / Adept / Expert
Interpersonal skills Novice / Adept / Expert
Interpersonal Skills

7. PROMIS
E
I help you getting the
outreach your artist deserves
by being their manager.
[WHO?] [WHAT?]
[HOW?]

8. CREDENTIALS
Work Experience:
• Songs : Mi Negra Esperanza, Recuerdo
Mientras Vivo, Idea #114
• Michelle’s Peiret Assistant
• Liquidation USA Company website
information
• Miami Open Ballboy
• Wakeboard Instructor
• Valet Parking
Education:
• Certified in Word and PowerPoint
• Certified USTA Tennis Player
• Music Business and Management, B.S., Full Sail University (Grad. 2023)
Awards:
• Verified Artis in Spotify
• Silver Knight Nominee
• Lacasita Foundation Performance

9. COMPETITION
Yorghaki Aslan
Industry Experience:
• Currently working at Warner Music
Education:
• Graduate of Full Sail University 2021
Leadership Experience:
• Performed at New York City
• Has reached the 1 Million mark with various songs
already.
Skills and Proficiencies:
• Skill 1 Goes Here – Music Producer. Proficiency : Proficient
• Skill 2 Goes Here – Pro tools. Proficiency : Expert
• Skill 3 Goes Here – Marketing music. Proficiency : Proficient
Fauzi Abdou
Overall Online Presence:
• Through the prism of the 5 variables, he has a very
solid Online presence. As soon as you google his
name, he is the first one to appear. All his work
appears, the first link is about him and the entire first
page is about him and his work. He even has his own
google tab.
• Grade: I’m giving him a 100 out of 100 because he is
really doing amazing and he is just starting. That he
meets every variable of the 5 is amazing.
Industry Experience:
- Worked as an assistant and
have perform a couple of times
Education:
• Will graduate at Full Sail university from Music
Business at 2023
Leadership Experience:
• Helped Lacasita Foundation
• Recorded with a 3 time grammy winner his new song
“Mi Negra esperaza”
• Reached 70k streams in Spotify in his first song.
Skills and Proficiencies:
• Skill 1 Goes Here – Songwriting. Proficiency : Proficient
• Skill 2 Goes Here – Social/interpersonal skills. Proficiency:
Expert
• Skill 3 Goes Here – PowerPoint and Word certified. Proficiency:
Proficient
Overall Online Presence:
• I’m very active in Instagram, but I don’t have a lot of
presence in google yet. Yet I’m excited to start this
journey to redo my online presence. Through the prism
of the 5 variables, I’m doing all-right but not as good as
I can, I have various links to my name but not a lot of
information.
• Grade: I think I’m doing an ok job, I’m really trying to be
more online, but I haven’t had any big or viral effect.50

10. COMPETITION
Juan Cristobal Lozada
Noteworthy Experience:
• Won a Latin Grammy
• Works for Sony
Fauzi Abdou
Industry Experience:
• Won a Latin Grammy
Education:
• Graduated at Full Sail University
Skills and Proficiencies:
• Skill 1 Goes Here – Producer skills. Proficiency : Expert
• Skill 2 Goes Here - Professor. Proficiency : Expert
• Skill 3 Goes Here – Scouting. Proficiency: Proficient
Overall Online Presence:
• Juan Cristobal Lozada has a very god online presence. He
won a Latin Grammy for producing Latin album “Ciclos” by
Luis Enrique, so he has made a lot of connections in the music
industry. If you google his name, the entire first page is about
him, including the website of the Grammys. Out of the prism of
the 5 variables, he has a very goof online presence but he is
more a guy of behind the scenes.
• Grade: Poor, Average, or Superior?, 90 out of 100
Industry Experience:
- Worked as an assistant and
have perform a couple of times
Education:
• Will graduate at Full Sail university from Music
Business at 2023
Leadership Experience:
• Helped “Lacasita Foundation”
• Recorded with a 3 time Grammy winner his new song
“Mi Negra Esperaza”
• Reached 70k streams in Spotify in his first song.
Skills and Proficiencies:
• Skill 1 Goes Here – Songwriting. Proficiency : Proficient
• Skill 2 Goes Here – Social/interpersonal skills. Proficiency: Expert
• Skill 3 Goes Here – PowerPoint and Word certified. Proficiency:
Proficient
Overall Online Presence:
• I’m very active in Instagram, but I don’t have a lot of
presence in google yet. Yet I’m excited to start this
journey to redo my online presence. Through the prism
of the 5 variables, I’m doing all-right but not as good as
I can, I have various links to my name but not a lot of
information.
• Grade: I think I’m doing an ok job, I’m really trying to be
more online, but I haven’t had any big or viral effect.50
out of 100

11. BRAND POSITION
For [Managers at record labels] who [ need to fill a
managerial position], I provide [THE BEST SOCIAL
AND INTERPERSONAL SKILLS AS WELL AS THE BEST
WORK ETHIC] because coming from a third world
country, I’ve work very hard for everything I have
in life and have become a work addict. I’m also an
artist myself so I could connect really good with
the artist and help them directly achieve their and
our goals.
“THE SOCIAL BUTTERFLY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Organization
‣ I already applied online, now I’m waiting for response
from the organization
• Who will win a Grammy ?
‣ Friday, December 3rd | Full Sail University
• NY:LON Connect is returning for its sixth edition in 2022
• January 18-21 | Via zoom
Digital Marketing
• Primary Content: I will create various music videos on Instagram,
Tiktok, and release songs on Youtube as well as other digital
platforms, and I’m also creating profiles so I could be hired, for
example in Linkedin, and will be sending various work applications.
• Primary Tools: I will use Instagram, Tiktok, and YouTube. I will use
this social media tools to achieve my goals and target my audience. I
will be using WhatsApp as well, to get more personal with certain
individuals.
• Website: I will include all my previous work in my website, that way It
will be a way to market myself and it’s also going to help people see
what I’ve done and do and that way they could decide if they want to
work with me or not.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to have a mentor that has experience in the
music industry either as a manager or artist. Someone
who knows a lot of people, but someone who also cares
about me and doesn’t care only about business.
Formal Education
• Music Business at Full Sail University, set to graduate in
2023. Also planning to do internships in the music
industry.
Technical Skills
• Lacking skills in adobe programs, currently doing
Linkedin courses for adobe portfolio, adobe color,
adobe fonts, and adobe photoshop.
• I want to improve my marketing skills,(I’m good but
want to be better). Taking classes in fullsail, 2022.
• More experience, I have a lack of internships, a lack
working experience in the music business.
Soft Skills
• Researching skills, I want to be able to have a better
researching quality, Will be improving during my classes
at Full Sail University.
• Negotiation skills, I’m also good, as the nice Arab I am,
but I know I need to improve. Starting to watch Youtube
videos for advice from experience people. Starting on
January 7th.

14. Fauzi Abdou
You know when an artist is not reaching their potential or not yet being well
known? Well, what I do is that I make the artist explode to his maximum
potential and find him opportunities to be better known and listened. In fact,
throughout various of my performances and journeys through my songs, I’ve
met a lot of people and I was able to make myself be listened in over 74
countries, and found places to perform

15. REFERENCES
O*Net online. O*NET OnLine. (n.d.). Retrieved December 9, 2021, from https://www.onetonline.org/.
Aslan, Y. (2021). Yorghaki. Miami.
Juan Cristobal Losada - LinkedIn. (n.d.). Retrieved December 9, 2021, from https://www.linkedin.com/in/juan-cristobal-losada-12494124.
Florez, J. (n.d.). Joshua Florez - Head of audio for "the ... - linkedin.com. Joshua
Florez. Retrieved December 9, 2021, from https://www.linkedin.com/in/joshua-
florez91.
Ray, T. (n.d.). Thaddeus Ray - LinkedIn. Thaddeus Ray . Retrieved December 9,
2021, from https://www.linkedin.com/in/thaddeusray.
Bettaglio, E. P. (n.d.). Enzo Paolo Bettaglio - LinkedIn. Linkedln. Retrieved December 9, 2021, from
https://www.linkedin.com/in/enzo-paolo-bettaglio-37bb0241.
Universal Music Group, the world's leading Music Company: Home Page. UMG. (2017, September 21). Retrieved December 9, 2021, from
https://www.universalmusic.com/.
Universal Music Group, the world's leading Music Company: Home Page. UMG. (2017, September 21). Retrieved December 9, 2021, from
https://www.universalmusic.com/.
WMG official website. WMG Official Website. (n.d.). Retrieved December 9, 2021,
from https://www.wmg.com/.