Fullsail Project 2

1. PERSONAL BRAND EXPLORATION
Preston Reed
Project & Portfolio I: Week 1
November 26, 2023

2. Greetings, My name is Preston Reed. I am
currently a student at Full Sail University
pursuing my Bachelor of Science degree in
Music Business. Needless to say, I have a
passion for the entertainment industry as well as
8 years of experience in leadership roles. My
vision is to use my knowledge of management,
sales, and digital marketing to be an asset to
your company, tackling challenges to reach new
heights. I believe that transparency paired with
consistency is a winning formula and I look
forward to becoming part of your team.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Advertising And Promotion
Manager
• Sales and Marketing Manager
BRAND ARCHETYPE - The Guy
Next Door- My relatable personality
and charm help me create trust with
customers and brands alike. I
present my genuine self, and
actively listen. Whether doing sales,
marketing products, or leading my
team, I always build genuine
connections.
Sales & Marketing Manager

4. Talent Acquisition
Target Audience
Jackie Kirchmeier
Outreach Plan:
- My first step to contacting Jackie is locating her social
media profiles and preferred email addresses.
-One method I plan to use is to connect and direct
messages via LinkedIn.
- I plan to follow up via direct message on LinkedIn within
48 hours accompanied by a follow-up email.
Talent Acquisition at Warner
Music Group
Outreach Plan:
-I plan to locate Kayla’s social media profiles and
research her professional background, and
accomplishments.
-My method of communication will be direct
messages and emails.
-I plan to follow up via email and direct message after
the first 48 hours of initial contact.
Kayla Schutzer
Talent Acquisition at Warner
Music Group
Outreach Plan:
-I plan to google search Arielle Brice, locate her
LinkedIn, and research her professional background.
-My first attempt to contact Arielle Brice was via Direct
message on Linkedin.
-After 48 hours of initial contact, I plan to send follow-up
messagesthere.
Arielle Brice
Talent Acquisition at Spotify

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• After graduation, my goal is to be working in the music industry in an
intern role preferably in marketing, advertising, or Artist relations. The
KPI I plan to use to measure progress towards reaching this goal is
tracking how many applications, emails, follow-ups, and interviews
are on a weekly basis for a 90-day period prior to my graduation date.
Mid Term: (3-5 years)
• After a year I plan to have gained some hands-on experience in the
music industry. I plan to have a list of 7 professional references and well-
nurtured relationships. The KPI I plan to use to measure progress is
creating a spreadsheet detailing new contacts and keeping notes on
each individual over the years.
Long Term: (5-10years)
• I plan on taking on a leadership role in the music industry as a
marketing manager. The KPI I plan to use is tracking my
performance results as an intern, leveraging my experience,
improving my online reputation, and using Google alerts to
measure the progress of my improvements.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Strategy
SOFT
Novice / Adept / Expert
Data Analytics Novice / Adept / Expert
Empathy Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Copywriting Novice / Adept / Expert
Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
HARD

7. I help companies Connect by Creating Genuine
Connections Through Content & Marketing.
PROMISE

8. CREDENTIALS
Work Experience:
• LA Fitness, Sales Manager projects,
leadership roles
• Lowes, Department Supervisor
Education:
• Digital Marketing Certification Hubspot
• Music Business, B.S., Full Sail University 2025
Volunteer:
• HipHop For The Homeless, Baltimore,
MD 2014-2016 Data Driven Results

9. COMPETITION
Industry Experience:
Marketing and Management
Education:
IE University- Bachelor’s Degree, Communication and
digital media-Marketing
Leadership Experience:
Department Supervisor
Skills and Proficiencies:
Microsoft Outlook
Market Research
Online Advertising- Camila Barandearan
Alexandra Jones
Overall Online Presence:
498 Connections, Banner not customized, Professional
headshot, detailed profile showing his work
experiences and educational background. He appears
to be active on social media however I am unable to
find published articles.
Grade: Average
Industry Experience:
Marketing / Sales Assistant
Education:
Fullsail University- Bachelor’s Degree, Music Business
Leadership Experience:
Co-Founder, City Island Productions
Sales Assistant, Asics Corporation
Skills and Proficiencies:
Social Media - Gebria Glenn
Social Media Marketing - Gebria Glenn
Sales- Gebria Glenn
Overall Online Presence:
226 Connections, Banner image is customized,
Professional Headshot, Profile has some details of work
history and education but not very detailed, No
published Articles, LinkedIn URL not customized, not
active on social media
Grade: Average
Ricardo D’Augusta
Sanz

10. COMPETITION
Samantha DeVincenzi
Noteworthy Experience:
Marketing Intern- BMG-The New Music Company
Street Team Member- Fans To Bands
Industry Experience:
Music Marketing Intern at BMG
Education:
Marymount Manhattan College- Bachelor Of Business
Administration
Skills and Proficiencies:
Fan Engagement
Program Coordinator
Music Marketing
Overall Online Presence:
500+ Connections, Custom Banner, Professional
Headshot, Very detailed profile of work experience,
skills and education, How many connections?, banner
image customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active on
other social media?, is their LinkedIn URL customized?
Grade: Average
Industry Experience:
Entrepreneur
Education:
Full sail University- Bachelor Of Science Music
Business
Florida Golf Coast University- Bachelor Of Arts
interdisciplinary, Entrepreneurship Studies
Leadership Experience:
Current Fulltime student at Full Sail University
Skills and Proficiencies:
Team Leadership
Start-up ventures
Communications
Overall Online Presence:
52 Connections, Custom Banner, Professional
headshot, page is not very detailed and does not show
work experience or leadership roles. Brian is active on
social media. No published articles.The Linkedin URL
not customized.
Grade: Average
Brian Blanford

11. BRAND POSITION
I'm P Dope, a hip-hop recording artist, pursuing a Music Business
degree at Full Sail University. I've collaborated with industry leaders
and gained over 200k streams in the past year. My unique blend of
skills in branding, marketing, and artist development has made me a
social media influencer.
I aspire to play a pivotal role in the music marketing department of a
respected record label, and I value genuine connections, active
listening, and empathetic problem-solving.
PRESTON “P DOPE” REED

12. NETWORKING &
MARKETING
Industry Events & Organizations
Music Business Association
‣ Requested to join organization 12/16/2023
• Music Biz 2024
‣ May 13-16. | Nashville, TN
• SXSW Conference & Festivals
‣ March 8-16 | Austin, Texas
Digital Marketing
• Primary Content: The type of content I create and publish creates unique
experiences and resonates with my audience. My unique info-grams, videos,
photograph carousels, blogs, and Live streaming content entice my audiences
to engage and deep dive into my marketing funnels. Staying true to my brand
archetype “The Guy Next Door” my content speaks to the everyday consumer
fostering online communities.
• Primary Tools: The social networks I use to promote both my long and short-
form content are Meta-ads, YouTube ads, and paid/unpaid media. My ad
campaigns are monitored daily and updated on the case by case basis
depending on performance.
• Website: To build my brand Awareness Online I will use my portfolio to create
clarity for my customers and stakeholders, enhance my recognition, and to
highlight the unique benefits of working with my brand by creating
partnerships and reaching new audiences.

13. PROFESSIONAL DEVELOPMENT
Mentor
-My Current Mentor is Sohail Khan Best Selling author of
Guerrilla Marketing and Joint Ventures. Sohail has
raised millions of dollars for startups similar to my
background he started in the sales and marketing
industry. Sohail has helped me develop strategies to
Formal Education
-Full Sail University Bachelor of Science, Music
Business 2023-2025.
Technical Skills
-Content Creation- Indie Jamz Radio, Social Media
Manager, March 2016-December 2018
-Writing- HipHopSince1987, Guest Content Writer,
September 2021-Current
-Leadership- Sales Manager, LA Fitness, July 2012-
December 2015
Soft Skills
-Problem Solving- Department Supervisor, Lowes, May
2023- Current
-Teamwork- Department Supervisor, Lowes, May 2023-
Current.

14. Preston Reed
Do you know struggle with creating content that engages your audience? As
a Marketing Specialist, ignite
Creating engaging content through creative video & photography,
developing marketing strategy, Content Writing, campaign management,
and data analysis.

15. REFERENCES
Google. (n.d.). Google search. https://www.google.com/search?
q=Ricardo%2BD%27Augusta%2BSanz&sca_esv=cbdf27bbce6ecb8e&sca_upv=1&source=lnms&sa=X&ved=2ahUK
E
wi0luabz5ODAxV8GlkFHXuoBukQ0pQJegQIAxAC&biw=1068&bih=916&dpr=2
Sign up. LinkedIn. (n.d.-c). https://www.linkedin.com/search/results/all/?
fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAXMp1YBfCS6f6ZFy3pKlz0
SS
b_G0_1s8rw&keywords=jackie+kirchmeier&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=2a
1e2
71a-5b39-4ded-9d61-66d71a874672&sid=ZN2&spellCorrectionEnabled=true
Jackie Kirchmeier - Warner music group. LinkedIn. (n.d.-b). https://www.linkedin.com/in/jackietherecruter/
Arielle Brice - New York City metropolitan area - linkedin. (n.d.-a). https://www.linkedin.com/in/arielle-brice
Ricardo D’Augusta Sanz - Bentley University - United States - LinkedIn. (n.d.-d). https://www.linkedin.com/in/
ricardodaugusta
Kayla Schutzer, PMP - Talent Acquisition Coordinator - linkedin. (n.d.-d). https://www.linkedin.com/in/kaylaschutzer
Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/find/quick?s=Marketing
Indeed jobs, employment | indeed.com. (n.d.-d). https://www.indeed.com/q-Indeed-jobs.html
Mark Devincenzi - Yale University - San Francisco ... - linkedin. (n.d.-e). https://www.linkedin.com/in/markdevincenzi
Log in or sign up. LinkedIn. (n.d.-c). https://www.linkedin.com/
Roberts, J. (2023, December 15). Join us for SXSW 2024: Register Early to save big. SXSW.
https://www.sxsw.com/news/
2023/sxsw-2024-registration-and-housing-march-8-16-austin-tx/
Music biz 2024: JW Marriott Nashville. Music Business Association. (2023, December 14). https://musicbiz.org/events/
music-biz-annual-conference/
Strategy, B. (2023, September 19). How can a brand portfolio help you increase brand awareness?. How to Increase
Brand Awareness with a Brand Portfolio. https://www.linkedin.com/advice/1/how-can-brand-portfolio-help-you-
increase-
awareness#:~:text=You%20can%20do%20this%20by,generating%20brand%20stories%20or%20
LinkedIn content strategies to drive awareness. LinkedIn Content Strategies to Drive Awareness. (n.d.). https://
business.linkedin.com/marketing-solutions/marketing-partners/resources/grow-brand-awareness-with-your-linkedin-
content-strategy
Portfolio definition. Parliament. (n.d.). https://weareparliament.com/what-we-do/portfolio-definition/?
utm_source=google&utm_medium=cpc&utm_campaign=19984200850&utm_content=655197621539&utm_term=bran
d
+portfolio+strategy&gclid=Cj0KCQiAsvWrBhC0ARIsAO4E6f-
7NrGG9ITJQrSKu8SmHGEeiwsiEdd2inLsDtYmIvq0ex6Q8
OHoO1YaAnUAEALw_wcB