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PERSONAL BRAND EXPLORATION
Preston Reed
Project & Portfolio I: Week 1
November 26, 2023
Greetings, My name is Preston Reed. I am
currently a student at Full Sail University
pursuing my Bachelor of Science degree in
Music Business. Needless to say, I have a
passion for the entertainment industry as well as
8 years of experience in leadership roles. My
vision is to use my knowledge of management,
sales, and digital marketing to be an asset to
your company, tackling challenges to reach new
heights. I believe that transparency paired with
consistency is a winning formula and I look
forward to becoming part of your team.
IDENTITY
PROFESSION
Potential Job Titles:
• Marketing Manager
• Advertising And Promotion
Manager
• Sales and Marketing Manager
BRAND ARCHETYPE - The Guy
Next Door- My relatable personality
and charm help me create trust with
customers and brands alike. I
present my genuine self, and
actively listen. Whether doing sales,
marketing products, or leading my
team, I always build genuine
connections.
Sales & Marketing Manager
Talent Acquisition
Target Audience
Jackie Kirchmeier
Outreach Plan:
- My first step to contacting Jackie is locating her social
media profiles and preferred email addresses.
-One method I plan to use is to connect and direct
messages via LinkedIn.
- I plan to follow up via direct message on LinkedIn within
48 hours accompanied by a follow-up email.
Talent Acquisition at Warner
Music Group
Outreach Plan:
-I plan to locate Kayla’s social media profiles and
research her professional background, and
accomplishments.
-My method of communication will be direct
messages and emails.
-I plan to follow up via email and direct message after
the first 48 hours of initial contact.
Kayla Schutzer
Talent Acquisition at Warner
Music Group
Outreach Plan:
-I plan to google search Arielle Brice, locate her
LinkedIn, and research her professional background.
-My first attempt to contact Arielle Brice was via Direct
message on Linkedin.
-After 48 hours of initial contact, I plan to send follow-up
messagesthere.
Arielle Brice
Talent Acquisition at Spotify
GOALS
Short Term: (Immediately After Graduation, 2025)
• After graduation, my goal is to be working in the music industry in an
intern role preferably in marketing, advertising, or Artist relations. The
KPI I plan to use to measure progress towards reaching this goal is
tracking how many applications, emails, follow-ups, and interviews
are on a weekly basis for a 90-day period prior to my graduation date.
Mid Term: (3-5 years)
• After a year I plan to have gained some hands-on experience in the
music industry. I plan to have a list of 7 professional references and well-
nurtured relationships. The KPI I plan to use to measure progress is
creating a spreadsheet detailing new contacts and keeping notes on
each individual over the years.
Long Term: (5-10years)
• I plan on taking on a leadership role in the music industry as a
marketing manager. The KPI I plan to use is tracking my
performance results as an intern, leveraging my experience,
improving my online reputation, and using Google alerts to
measure the progress of my improvements.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Strategy
SOFT
Novice / Adept / Expert
Data Analytics Novice / Adept / Expert
Empathy Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Copywriting Novice / Adept / Expert
Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
HARD
I help companies Connect by Creating Genuine
Connections Through Content & Marketing.
PROMISE
CREDENTIALS
Work Experience:
• LA Fitness, Sales Manager projects,
leadership roles
• Lowes, Department Supervisor
Education:
• Digital Marketing Certification Hubspot
• Music Business, B.S., Full Sail University 2025
Volunteer:
• HipHop For The Homeless, Baltimore,
MD 2014-2016 Data Driven Results
COMPETITION
Industry Experience:
Marketing and Management
Education:
IE University- Bachelor’s Degree, Communication and
digital media-Marketing
Leadership Experience:
Department Supervisor
Skills and Proficiencies:
Microsoft Outlook
Market Research
Online Advertising- Camila Barandearan
Alexandra Jones
Overall Online Presence:
498 Connections, Banner not customized, Professional
headshot, detailed profile showing his work
experiences and educational background. He appears
to be active on social media however I am unable to
find published articles.
Grade: Average
Industry Experience:
Marketing / Sales Assistant
Education:
Fullsail University- Bachelor’s Degree, Music Business
Leadership Experience:
Co-Founder, City Island Productions
Sales Assistant, Asics Corporation
Skills and Proficiencies:
Social Media - Gebria Glenn
Social Media Marketing - Gebria Glenn
Sales- Gebria Glenn
Overall Online Presence:
226 Connections, Banner image is customized,
Professional Headshot, Profile has some details of work
history and education but not very detailed, No
published Articles, LinkedIn URL not customized, not
active on social media
Grade: Average
Ricardo D’Augusta
Sanz
COMPETITION
Samantha DeVincenzi
Noteworthy Experience:
Marketing Intern- BMG-The New Music Company
Street Team Member- Fans To Bands
Industry Experience:
Music Marketing Intern at BMG
Education:
Marymount Manhattan College- Bachelor Of Business
Administration
Skills and Proficiencies:
Fan Engagement
Program Coordinator
Music Marketing
Overall Online Presence:
500+ Connections, Custom Banner, Professional
Headshot, Very detailed profile of work experience,
skills and education, How many connections?, banner
image customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active on
other social media?, is their LinkedIn URL customized?
Grade: Average
Industry Experience:
Entrepreneur
Education:
Full sail University- Bachelor Of Science Music
Business
Florida Golf Coast University- Bachelor Of Arts
interdisciplinary, Entrepreneurship Studies
Leadership Experience:
Current Fulltime student at Full Sail University
Skills and Proficiencies:
Team Leadership
Start-up ventures
Communications
Overall Online Presence:
52 Connections, Custom Banner, Professional
headshot, page is not very detailed and does not show
work experience or leadership roles. Brian is active on
social media. No published articles.The Linkedin URL
not customized.
Grade: Average
Brian Blanford
BRAND POSITION
I'm P Dope, a hip-hop recording artist, pursuing a Music Business
degree at Full Sail University. I've collaborated with industry leaders
and gained over 200k streams in the past year. My unique blend of
skills in branding, marketing, and artist development has made me a
social media influencer.
I aspire to play a pivotal role in the music marketing department of a
respected record label, and I value genuine connections, active
listening, and empathetic problem-solving.
PRESTON “P DOPE” REED
NETWORKING &
MARKETING
Industry Events & Organizations
Music Business Association
‣ Requested to join organization 12/16/2023
• Music Biz 2024
‣ May 13-16. | Nashville, TN
• SXSW Conference & Festivals
‣ March 8-16 | Austin, Texas
Digital Marketing
• Primary Content: The type of content I create and publish creates unique
experiences and resonates with my audience. My unique info-grams, videos,
photograph carousels, blogs, and Live streaming content entice my audiences
to engage and deep dive into my marketing funnels. Staying true to my brand
archetype “The Guy Next Door” my content speaks to the everyday consumer
fostering online communities.
• Primary Tools: The social networks I use to promote both my long and short-
form content are Meta-ads, YouTube ads, and paid/unpaid media. My ad
campaigns are monitored daily and updated on the case by case basis
depending on performance.
• Website: To build my brand Awareness Online I will use my portfolio to create
clarity for my customers and stakeholders, enhance my recognition, and to
highlight the unique benefits of working with my brand by creating
partnerships and reaching new audiences.
PROFESSIONAL DEVELOPMENT
Mentor
-My Current Mentor is Sohail Khan Best Selling author of
Guerrilla Marketing and Joint Ventures. Sohail has
raised millions of dollars for startups similar to my
background he started in the sales and marketing
industry. Sohail has helped me develop strategies to
Formal Education
-Full Sail University Bachelor of Science, Music
Business 2023-2025.
Technical Skills
-Content Creation- Indie Jamz Radio, Social Media
Manager, March 2016-December 2018
-Writing- HipHopSince1987, Guest Content Writer,
September 2021-Current
-Leadership- Sales Manager, LA Fitness, July 2012-
December 2015
Soft Skills
-Problem Solving- Department Supervisor, Lowes, May
2023- Current
-Teamwork- Department Supervisor, Lowes, May 2023-
Current.
Preston Reed
Do you know struggle with creating content that engages your audience? As
a Marketing Specialist, ignite
Creating engaging content through creative video & photography,
developing marketing strategy, Content Writing, campaign management,
and data analysis.
REFERENCES
Google. (n.d.). Google search. https://www.google.com/search?
q=Ricardo%2BD%27Augusta%2BSanz&sca_esv=cbdf27bbce6ecb8e&sca_upv=1&source=lnms&sa=X&ved=2ahUK
E
wi0luabz5ODAxV8GlkFHXuoBukQ0pQJegQIAxAC&biw=1068&bih=916&dpr=2
Sign up. LinkedIn. (n.d.-c). https://www.linkedin.com/search/results/all/?
fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAXMp1YBfCS6f6ZFy3pKlz0
SS
b_G0_1s8rw&keywords=jackie+kirchmeier&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=2a
1e2
71a-5b39-4ded-9d61-66d71a874672&sid=ZN2&spellCorrectionEnabled=true
Jackie Kirchmeier - Warner music group. LinkedIn. (n.d.-b). https://www.linkedin.com/in/jackietherecruter/
Arielle Brice - New York City metropolitan area - linkedin. (n.d.-a). https://www.linkedin.com/in/arielle-brice
Ricardo D’Augusta Sanz - Bentley University - United States - LinkedIn. (n.d.-d). https://www.linkedin.com/in/
ricardodaugusta
Kayla Schutzer, PMP - Talent Acquisition Coordinator - linkedin. (n.d.-d). https://www.linkedin.com/in/kaylaschutzer
Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/find/quick?s=Marketing
Indeed jobs, employment | indeed.com. (n.d.-d). https://www.indeed.com/q-Indeed-jobs.html
Mark Devincenzi - Yale University - San Francisco ... - linkedin. (n.d.-e). https://www.linkedin.com/in/markdevincenzi
Log in or sign up. LinkedIn. (n.d.-c). https://www.linkedin.com/
Roberts, J. (2023, December 15). Join us for SXSW 2024: Register Early to save big. SXSW.
https://www.sxsw.com/news/
2023/sxsw-2024-registration-and-housing-march-8-16-austin-tx/
Music biz 2024: JW Marriott Nashville. Music Business Association. (2023, December 14). https://musicbiz.org/events/
music-biz-annual-conference/
Strategy, B. (2023, September 19). How can a brand portfolio help you increase brand awareness?. How to Increase
Brand Awareness with a Brand Portfolio. https://www.linkedin.com/advice/1/how-can-brand-portfolio-help-you-
increase-
awareness#:~:text=You%20can%20do%20this%20by,generating%20brand%20stories%20or%20
LinkedIn content strategies to drive awareness. LinkedIn Content Strategies to Drive Awareness. (n.d.). https://
business.linkedin.com/marketing-solutions/marketing-partners/resources/grow-brand-awareness-with-your-linkedin-
content-strategy
Portfolio definition. Parliament. (n.d.). https://weareparliament.com/what-we-do/portfolio-definition/?
utm_source=google&utm_medium=cpc&utm_campaign=19984200850&utm_content=655197621539&utm_term=bran
d
+portfolio+strategy&gclid=Cj0KCQiAsvWrBhC0ARIsAO4E6f-
7NrGG9ITJQrSKu8SmHGEeiwsiEdd2inLsDtYmIvq0ex6Q8
OHoO1YaAnUAEALw_wcB

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Prest Reed Portfolio revamp Full Sail Presentation 2

  • 1. PERSONAL BRAND EXPLORATION Preston Reed Project & Portfolio I: Week 1 November 26, 2023
  • 2. Greetings, My name is Preston Reed. I am currently a student at Full Sail University pursuing my Bachelor of Science degree in Music Business. Needless to say, I have a passion for the entertainment industry as well as 8 years of experience in leadership roles. My vision is to use my knowledge of management, sales, and digital marketing to be an asset to your company, tackling challenges to reach new heights. I believe that transparency paired with consistency is a winning formula and I look forward to becoming part of your team. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Marketing Manager • Advertising And Promotion Manager • Sales and Marketing Manager BRAND ARCHETYPE - The Guy Next Door- My relatable personality and charm help me create trust with customers and brands alike. I present my genuine self, and actively listen. Whether doing sales, marketing products, or leading my team, I always build genuine connections. Sales & Marketing Manager
  • 4. Talent Acquisition Target Audience Jackie Kirchmeier Outreach Plan: - My first step to contacting Jackie is locating her social media profiles and preferred email addresses. -One method I plan to use is to connect and direct messages via LinkedIn. - I plan to follow up via direct message on LinkedIn within 48 hours accompanied by a follow-up email. Talent Acquisition at Warner Music Group Outreach Plan: -I plan to locate Kayla’s social media profiles and research her professional background, and accomplishments. -My method of communication will be direct messages and emails. -I plan to follow up via email and direct message after the first 48 hours of initial contact. Kayla Schutzer Talent Acquisition at Warner Music Group Outreach Plan: -I plan to google search Arielle Brice, locate her LinkedIn, and research her professional background. -My first attempt to contact Arielle Brice was via Direct message on Linkedin. -After 48 hours of initial contact, I plan to send follow-up messagesthere. Arielle Brice Talent Acquisition at Spotify
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • After graduation, my goal is to be working in the music industry in an intern role preferably in marketing, advertising, or Artist relations. The KPI I plan to use to measure progress towards reaching this goal is tracking how many applications, emails, follow-ups, and interviews are on a weekly basis for a 90-day period prior to my graduation date. Mid Term: (3-5 years) • After a year I plan to have gained some hands-on experience in the music industry. I plan to have a list of 7 professional references and well- nurtured relationships. The KPI I plan to use to measure progress is creating a spreadsheet detailing new contacts and keeping notes on each individual over the years. Long Term: (5-10years) • I plan on taking on a leadership role in the music industry as a marketing manager. The KPI I plan to use is tracking my performance results as an intern, leveraging my experience, improving my online reputation, and using Google alerts to measure the progress of my improvements.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Strategy SOFT Novice / Adept / Expert Data Analytics Novice / Adept / Expert Empathy Novice / Adept / Expert Active Listening Novice / Adept / Expert Writing SOFT HARD Novice / Adept / Expert Copywriting Novice / Adept / Expert Communication Novice / Adept / Expert Leadership Novice / Adept / Expert HARD
  • 7. I help companies Connect by Creating Genuine Connections Through Content & Marketing. PROMISE
  • 8. CREDENTIALS Work Experience: • LA Fitness, Sales Manager projects, leadership roles • Lowes, Department Supervisor Education: • Digital Marketing Certification Hubspot • Music Business, B.S., Full Sail University 2025 Volunteer: • HipHop For The Homeless, Baltimore, MD 2014-2016 Data Driven Results
  • 9. COMPETITION Industry Experience: Marketing and Management Education: IE University- Bachelor’s Degree, Communication and digital media-Marketing Leadership Experience: Department Supervisor Skills and Proficiencies: Microsoft Outlook Market Research Online Advertising- Camila Barandearan Alexandra Jones Overall Online Presence: 498 Connections, Banner not customized, Professional headshot, detailed profile showing his work experiences and educational background. He appears to be active on social media however I am unable to find published articles. Grade: Average Industry Experience: Marketing / Sales Assistant Education: Fullsail University- Bachelor’s Degree, Music Business Leadership Experience: Co-Founder, City Island Productions Sales Assistant, Asics Corporation Skills and Proficiencies: Social Media - Gebria Glenn Social Media Marketing - Gebria Glenn Sales- Gebria Glenn Overall Online Presence: 226 Connections, Banner image is customized, Professional Headshot, Profile has some details of work history and education but not very detailed, No published Articles, LinkedIn URL not customized, not active on social media Grade: Average Ricardo D’Augusta Sanz
  • 10. COMPETITION Samantha DeVincenzi Noteworthy Experience: Marketing Intern- BMG-The New Music Company Street Team Member- Fans To Bands Industry Experience: Music Marketing Intern at BMG Education: Marymount Manhattan College- Bachelor Of Business Administration Skills and Proficiencies: Fan Engagement Program Coordinator Music Marketing Overall Online Presence: 500+ Connections, Custom Banner, Professional Headshot, Very detailed profile of work experience, skills and education, How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? Grade: Average Industry Experience: Entrepreneur Education: Full sail University- Bachelor Of Science Music Business Florida Golf Coast University- Bachelor Of Arts interdisciplinary, Entrepreneurship Studies Leadership Experience: Current Fulltime student at Full Sail University Skills and Proficiencies: Team Leadership Start-up ventures Communications Overall Online Presence: 52 Connections, Custom Banner, Professional headshot, page is not very detailed and does not show work experience or leadership roles. Brian is active on social media. No published articles.The Linkedin URL not customized. Grade: Average Brian Blanford
  • 11. BRAND POSITION I'm P Dope, a hip-hop recording artist, pursuing a Music Business degree at Full Sail University. I've collaborated with industry leaders and gained over 200k streams in the past year. My unique blend of skills in branding, marketing, and artist development has made me a social media influencer. I aspire to play a pivotal role in the music marketing department of a respected record label, and I value genuine connections, active listening, and empathetic problem-solving. PRESTON “P DOPE” REED
  • 12. NETWORKING & MARKETING Industry Events & Organizations Music Business Association ‣ Requested to join organization 12/16/2023 • Music Biz 2024 ‣ May 13-16. | Nashville, TN • SXSW Conference & Festivals ‣ March 8-16 | Austin, Texas Digital Marketing • Primary Content: The type of content I create and publish creates unique experiences and resonates with my audience. My unique info-grams, videos, photograph carousels, blogs, and Live streaming content entice my audiences to engage and deep dive into my marketing funnels. Staying true to my brand archetype “The Guy Next Door” my content speaks to the everyday consumer fostering online communities. • Primary Tools: The social networks I use to promote both my long and short- form content are Meta-ads, YouTube ads, and paid/unpaid media. My ad campaigns are monitored daily and updated on the case by case basis depending on performance. • Website: To build my brand Awareness Online I will use my portfolio to create clarity for my customers and stakeholders, enhance my recognition, and to highlight the unique benefits of working with my brand by creating partnerships and reaching new audiences.
  • 13. PROFESSIONAL DEVELOPMENT Mentor -My Current Mentor is Sohail Khan Best Selling author of Guerrilla Marketing and Joint Ventures. Sohail has raised millions of dollars for startups similar to my background he started in the sales and marketing industry. Sohail has helped me develop strategies to Formal Education -Full Sail University Bachelor of Science, Music Business 2023-2025. Technical Skills -Content Creation- Indie Jamz Radio, Social Media Manager, March 2016-December 2018 -Writing- HipHopSince1987, Guest Content Writer, September 2021-Current -Leadership- Sales Manager, LA Fitness, July 2012- December 2015 Soft Skills -Problem Solving- Department Supervisor, Lowes, May 2023- Current -Teamwork- Department Supervisor, Lowes, May 2023- Current.
  • 14. Preston Reed Do you know struggle with creating content that engages your audience? As a Marketing Specialist, ignite Creating engaging content through creative video & photography, developing marketing strategy, Content Writing, campaign management, and data analysis.
  • 15. REFERENCES Google. (n.d.). Google search. https://www.google.com/search? q=Ricardo%2BD%27Augusta%2BSanz&sca_esv=cbdf27bbce6ecb8e&sca_upv=1&source=lnms&sa=X&ved=2ahUK E wi0luabz5ODAxV8GlkFHXuoBukQ0pQJegQIAxAC&biw=1068&bih=916&dpr=2 Sign up. LinkedIn. (n.d.-c). https://www.linkedin.com/search/results/all/? fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAXMp1YBfCS6f6ZFy3pKlz0 SS b_G0_1s8rw&keywords=jackie+kirchmeier&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=2a 1e2 71a-5b39-4ded-9d61-66d71a874672&sid=ZN2&spellCorrectionEnabled=true Jackie Kirchmeier - Warner music group. LinkedIn. (n.d.-b). https://www.linkedin.com/in/jackietherecruter/ Arielle Brice - New York City metropolitan area - linkedin. (n.d.-a). https://www.linkedin.com/in/arielle-brice Ricardo D’Augusta Sanz - Bentley University - United States - LinkedIn. (n.d.-d). https://www.linkedin.com/in/ ricardodaugusta Kayla Schutzer, PMP - Talent Acquisition Coordinator - linkedin. (n.d.-d). https://www.linkedin.com/in/kaylaschutzer Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/find/quick?s=Marketing Indeed jobs, employment | indeed.com. (n.d.-d). https://www.indeed.com/q-Indeed-jobs.html Mark Devincenzi - Yale University - San Francisco ... - linkedin. (n.d.-e). https://www.linkedin.com/in/markdevincenzi Log in or sign up. LinkedIn. (n.d.-c). https://www.linkedin.com/ Roberts, J. (2023, December 15). Join us for SXSW 2024: Register Early to save big. SXSW. https://www.sxsw.com/news/ 2023/sxsw-2024-registration-and-housing-march-8-16-austin-tx/ Music biz 2024: JW Marriott Nashville. Music Business Association. (2023, December 14). https://musicbiz.org/events/ music-biz-annual-conference/ Strategy, B. (2023, September 19). How can a brand portfolio help you increase brand awareness?. How to Increase Brand Awareness with a Brand Portfolio. https://www.linkedin.com/advice/1/how-can-brand-portfolio-help-you- increase- awareness#:~:text=You%20can%20do%20this%20by,generating%20brand%20stories%20or%20 LinkedIn content strategies to drive awareness. LinkedIn Content Strategies to Drive Awareness. (n.d.). https:// business.linkedin.com/marketing-solutions/marketing-partners/resources/grow-brand-awareness-with-your-linkedin- content-strategy Portfolio definition. Parliament. (n.d.). https://weareparliament.com/what-we-do/portfolio-definition/? utm_source=google&utm_medium=cpc&utm_campaign=19984200850&utm_content=655197621539&utm_term=bran d +portfolio+strategy&gclid=Cj0KCQiAsvWrBhC0ARIsAO4E6f- 7NrGG9ITJQrSKu8SmHGEeiwsiEdd2inLsDtYmIvq0ex6Q8 OHoO1YaAnUAEALw_wcB

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.