The document outlines Gray Lee's personal brand exploration which focuses on bringing inclusivity and community to their career in the music industry. It provides details on Gray's relevant experience, education, skills, goals, and plans to network and develop professionally in order to obtain a job in artist management, marketing, or a similar role in the music business. The document also analyzes potential competitors and outlines Gray's unique brand position and value.

1. PERSONAL BRAND EXPLORATION
Gray Lee
Project & Portfolio I: Week 1
October 29th, 2023

2. My name is Gray Lee and my focus is bringing
inclusivity and community into every aspect of
my personal life and my career. I have
experience in the music business from my roles
in radio and events, in addition to my
professional certificates in the essentials of the
music industry. I strive to authentically connect
to those around me and help others gain the
valuable introspection required to effectively
build a team. I take on leadership roles in a
creative way allowing for thorough
communication and organization while
maintaining a sense of community.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Marketing Coordinator
• Business Development Manager
BRAND ARCHETYPE - As someone with a
creator brand archetype, I am able to view things
through a creative and innovative lens. I inspire
others around me to think outside of the box and
listen to their intuition in order to work towards
their visions and goals. I approach my work with
a sense of self expression and determination
which positively impacts my work and my
environment.
Marketing Manager for the Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers
TARGET AUDIENCE
Warren B.
Outreach Plan:
• In order to prepare for reaching out to Warren B, I will become
knowledgable on the iHeart Media company values and ensure
I have a professional message and goal to communicate to
him.
• I will connect with Warren on LinkedIn in order to establish
communication. I will send my initial outreach through LinkedIn
and any discoverable email address.
• After initially contacting Warren, I will follow up after 2-4 weeks
with another message and maintain interactions on social sites.
Talent Acquisition at iHeart
Media
Lindsey Hargis
Outreach Plan:
• I will prepare for contacting Lindsey Hargis by educating
myself on Sony Music as a company and create an outreach
goal for myself in order to effectively communicate.
• I will connect with Lindsey on LinkedIn with a message stating
my personal brand and my career interests.
• I will follow up by continuing engagement on social sites and
sending a follow up message after 2-4 weeks.
Talent Acquisition at Sony
Music
Mariah Douglas
Outreach Plan:
• I will prepare to reach out to Mariah Douglas by engaging with the
Universal Music Group company to learn their values and create a
goal for outreach.
• I will reach out to Mariah Douglas by connecting on LinkedIn and
contacting her company email. I will send a message stating my
personal brand and sharing my outreach goal.
• I will follow up by sending a message 2-4 weeks after initial
contact as well as maintain social site engagement.
Talent Acquisition at
Universal Music Group

5. GOALS
Short Term: (Immediately After Graduation, 2025)
➡I will begin to build my career with entry level jobs and
continuously expand my resume and portfolio. Specifically, I will
have a full-time position at a music related company working in
events, marketing, or management.
Mid Term: (2027)
➡ I will grow my portfolio and job experience to a higher level of
professionalism and establish a business network. Specifically, I
will have 400+ connections on LinkedIn, a consistent blog, and a
personal email list.
Long Term: (2030)
➡ I will be an established member of the music business as a
leading voice in creativity and development. Specifically, I will
have a secure senior management role leading a team and have
a well developed business website.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Project Management
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Data Analytics Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I help marketing teams maximize the
effectiveness of teamwork by developing
individuals person skills, creativity, and
communication.
PROMISE

8. CREDENTIALS
Work Experience:
• Radio DJ and Event Volunteer
• Barista Team Trainer
• Tumbling Instructor and Class Manager
Education:
• Artist Management, Certificate
Berklee College of Music
• Music Industry Essentials, Certificate
Clive Davis Institute of Recorded
• Music Business Bachelor’s
Full Sail University:
Expected Graduation, May 2025
Volunteer Work:
• Crave Festival - Lexington, KY 2022
• WRFL Birthday Bash - Lexington, KY 2023
• Adoption Fundraiser, Lexington, KY 2023 Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Melissa Callahan
Industry Experience:
• Agent Training Intern
• Street Team Member, Fan to Band
• Administrative Assistant
Education:
• Business Marketing Associates Degree: Mountain
Gateway College
• Music Business Bachelor’s: Full Sail University, Grad.
2024
Leadership Experience:
• Administrative Assistant: Takes on a leadership role at
Highlands Community Services
• Street Team Member: Helps lead team members
Skills and Proficiencies:
• Time Management - 3 endorsements
• Written Communication - 0 endorsements
• Management - 0 endorsements
Gray Lee
Overall Online Presence:
• Currently has 168 connections as well as a customized
banner and professional headshot. Profile has activity
and publications, but lacks descriptions of job
experiences. Grade: Average, 75/100
Industry Experience:
• Radio DJ, Station Events: WRFL
• Festival Tabling
Education:
• Music Industry Essentials Certificate: Clive Davis
Institute of Recorded Music
• Artist Management Certificate: Berklee College of Music
• Music Business Bachelor’s: Full Sail University, Grad.
2025
Leadership Experience:
• Barista Trainer: Training, coaching, and leading new
team members to help them adapt and grow
• Tumbling Class Lead: Lead classes of 5-10 members
and implement improvement plans and progress
tracking between teams
Skills and Proficiencies:
• Leadership - 0 endorsements
• Event Management- 0 endorsements
• Digital Marketing - 0 endorsements
Overall Online Presence:
Currently only has 3 connection but has a customized banne
and semi professional headshot. Profile has detailed
experience and skills but lacks articles and activity. URL is
customized to aid in detail. Grade: Average, 70/100

10. COMPETITION
Grace Morrow
Noteworthy Experience:
• Editor for high school show
• Catering Event Staff
• Apprentice at 1520 Vision
• Promotions Assistant at iHeart Media
Gray Lee
Industry Experience:
• Promotions Assistant: iHeart Media
• Street Team Member: Fan to Band
Education:
• High School Diploma
Skills and Proficiencies:
• Advertising - 1 endorsements
• Photography - 1 endorsements
• Communication - 1 endorsements
Overall Online Presence:
• Currently has 175 connections, a customized banner
and lacks a professional headshot. Profile has detailed
features and activity, but could use more descriptive
experiences and skills. Grade: Average, 80/100
Industry Experience:
• Radio DJ, Station Events: WRFL
• Festival Tabling
Education:
• Music Industry Essentials Certificate: Clive Davis
Institute of Recorded Music
• Artist Management Certificate: Berklee College of Music
• Music Business Bachelor’s: Full Sail University, Grad.
2025
Leadership Experience:
• Barista Trainer: Training, coaching, and leading new
team members to help them adapt and grow
• Tumbling Class Lead: Lead classes of 5-10 members
and implement improvement plans and progress
tracking between teams
Skills and Proficiencies:
• Leadership - 0 endorsements
• Event Management- 0 endorsements
• Digital Marketing - 0 endorsements
Overall Online Presence:
Currently only has 3 connection but has a customized
banner and semi professional headshot. Profile has detailed
experience and skills but lacks articles and activity. URL is
customized to aid in detail. Grade: Average, 70/100

11. BRAND POSITION
For hiring managers that are looking for someone to lead their
team to a place of strong communication and effective personal
strength, I can provide the ability to help individuals look inward in
order to harness their personal skills, strengths, and weaknesses.
This allows teams to develop individually and as a unit in order to
optimize business goals. This differentiates me because my
leadership offers community workshopping to ensure every team
member is valued and developing.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Biz 2024
‣ May 13th, 2024 | Nashville, TN
• ASCAP Experience
‣ June 21st 2024 | Los Angeles, CA
• East Coast Music Conference
‣ May 1-5, 2024 | Charlottetown, PE
Digital Marketing
• Primary Content: The primary content that I produce will be
follow along, vlog type content that takes my viewers through
my creative experiences with me.
• Primary Tools: I will primarily use TikTok, Instagram, and
YouTube to promote my content 3-5 times a week. I will also
maintain a Facebook and LinkedIn presence.
• Website: I will leverage my website to keep my portfolio up to
date with any projects or accomplishments that I want to
display. I will additionally link my blog posts and professional
developments.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will find a mentor who is ambitious and creative with a bustling
lifestyle to help guide me through my career growth. I will
establish this partnership by December of 2024
Formal Education
• Music Business Bachelor’s Degree - Full Sail University, 2025
• Business Marketing Master’s Degree - University of Kentucky,
2027
Technical Skills
• Microsoft 365 - Coursera Microsoft 365 Fundamentals, March,
2024
• Adobe Creative Suite - Skillshare Adobe Illustrator Courses,
June, 2024
• Data Analytics - Coursera Data Analytics Certificate,
November, 2024
Soft Skills
• Negotiating - CIM Tips For More Successful Negotiation,
February, 2024
• Conflict Resolution - Pollack Peace building Conflict Resolution
for the Entertainment Industry, March, 2024
• Presentation Skills - Masterclass Present With Confidence, April,
2024

14. Gray Lee
You know how some businesses can’t function well as a team? Well, what I
do is bring teams together using introspection and creativity to drive
collective innovation and communication. In fact, I have increased the team
functionality of a business allowing for a 5% increase in customer
satisfaction.

15. REFERENCES
- O*Net online. O*NET OnLine. (n.d.).
https://www.onetonline.org/
- LinkedIn job search: Find us jobs, internships, jobs near
me. LinkedIn. (n.d.). https://www.linkedin.com/jobs
- Career Community & Conversations | Glassdoor. (n.d.).
https://www.glassdoor.com/Community/index.htm
- Job search: Millions of US jobs (hiring now) near you -
2023. ZipRecruiter. (n.d.). https://www.ziprecruiter.com/
- Long, B. (2023, July 5). Hard skills vs. soft skills: What
are they? (with examples). Insight Global.
https://insightglobal.com/blog/hard-skills-vs-soft-skills/
- ECMA 2024. East Coast Music Association. (n.d.).
https://www.ecma.com/ecma-2024/
- Music Biz 2024. Music Business Association. (2021, July
1). https://musicbiz.org/events/
- Honeyman, T. (2021, December 3). 3 tips for a more
successful music industry negotiation. Music Careers |
Expert Advice - Careers In Music.
https://www.careersinmusic.com/3-tips-music-industry-
negotiation
- ASCAP Experience Conference. ASCAP Experience
2023. (n.d.). https://www.ascapexperience.com/home
- Microsoft 365 fundamentals. Coursera. (n.d.).
https://www.coursera.org/specializations/microsoft-365-
fundamentals?--