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Personal Brand Exploration for an Artist Manager
- 1. PERSONAL BRAND EXPLORATION Jante Sherrod Project & Portfolio I: Week 1 September 3, YEAR
- 2. My name is Jante Sherrod. Family is number one in my life. I am very big on finding a way to better yourself everyday. I have a passion for the music and entertainment industry. I have had experience in the industry since I was 4 years old. My goal is to help people advance their career and find new undiscovered talent. IDENTITY
- 3. PROFESSION Potential Job Titles: • Marketing Managers • Talent Directors • Public Relations Specialists BRAND ARCHETYPE - I am very passionate about motivating others and inspiring them to reach their dreams and passion. I am determined to achieve the mission at hand and assist the team anyway possible. Agents and Business Managers of artists performers and a
- 4. TARGET AUDIENCE Manny Fox Outreach Plan: • Research artists that on the rise that have potiential for growth and engagement • Follow artists and engange with their post • Within two weeks of initial engagement send a direct message with a formal introduction Unsigned artist Marissa Valero Outreach Plan: • Follow and add on Linkedin • Send a formal introduction on Linkedin • Within the next motnth after making connection send a resume to show my qualifications HR at Roc Nation Earl Johnson Outreach Plan: • Follow and add on Linkedin • Send out a formal introduction explaining that I am trying to build my contact list • Send a follow up message to make a farther connection Senior A&R at Roc Nation
- 5. GOALS Short Term: 2025 • Immediate after graduation I would like an internship within a record label working with artist. ‣I graduate August 2025. I plan to have an internship started or applied for by October 2025. Mid Term: 2026 • Get a job in the industry after my internship ‣Finish up with internship either get a job at that company or apply to jobs within the industry Long Term: 2027 • Promote an artist to help build their career in under 6 months ‣Network and post on social media and go to industry events to help build my network.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Artist Management SOFT HARD Novice / Adept / Expert Event Management Novice / Adept / Expert Project management Novice / Adept / Expert Time management Novice / Adept / Expert Music theory SOFT HARD Novice / Adept / Expert Music Notation Novice / Adept / Expert Novice / Adept / Expert Teamwork Novice / Adept / Expert Communication
- 7. I help artists do career development by helping with marketing and networking. PROMISE
- 8. CREDENTIALS Work Experience: • Audio Technician • Video Technician Education: • Personal Trainer, Nutrition Specialist • Entertainment Business, B.S., Full Sail University 2025 Awards: • Any awards? If not, change section to “Leadership Roles” or perhaps “Volunteer Work”
- 9. COMPETITION Cheyenne Arnold Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here Jante Sherrod Industry Experience: • Artist Management at Roc Nation Education: • Berklee College of Music- Business Administration Bachelors Skills and Proficiencies: • Ladership • Public Speaking • Critical Thinking Overall Online Presence: • 500 connections, has a custom banner image, needs a new headshot • Average 70/100 Industry Experience: • Video and Audio Technician at Urban Ministries Education: • Full Sail University- Entertainment Business Bachelors Leadership Experience: • Army • Urban Ministries Skills and Proficiencies: • Leadership • Customer Service • Pubic Speaking Overall Online Presence: • 240 connections, doesn’t has a banner image, needs a new headshot • Grade: Poor 40/100
- 10. COMPETITION Stephanie Joseph Industry Experience: • Artist Development & A&R Consultant Education: • Providence College- Music Performance Bachelors • Northeastern University- Music Industry Leadership Masters Leadership Experience: • Artist Management and A&R consultant • Director A&R Skills and Proficiencies: • Pianist • Ear Training • Sibelius Overall Online Presence: • 500 connections, does have a banner image, has a good headshot • Grade: Average 65/100 Jante Sherrod Industry Experience: • Video and Audio Technician at Urban Ministries Education: • Full Sail University- Entertainment Business Bachelors Leadership Experience: • Army • Urban Ministries Skills and Proficiencies: • Leadership • Customer Service • Pubic Speaking Overall Online Presence: • 240 connections, doesn’t has a banner image, needs a new headshot • Grade: Poor 40/100
- 11. ARTIST MANAGER For artist who need help building a fan base and networking within the industry, I provide help with social media, scheduling network events, shows, and marketing because it is not easy to get discovered in the music industry while trying to maintain everything that takes part in building yourself up. JANTE
- 12. NETWORKING & MARKETING Industry Events & Organizations • Beyond the music ‣ Sept 28, 2023 | online • Studio One E-Meet ‣ Dec 6,2023 | online • All musician meet up ‣ Dec, 12, 2023 online Digital Marketing • Primary Content: I will create TIkToks and reels to promote new music and artist. • Primary Tools: TikTok and Instagram Daily by posting sound bits of new songs • Website: I will use it as a way to promote myself and the services I have to offer Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor that is willing to help guide me as I begin my career. My mentor should have experience working with artists ,venues, and labels. Should be active within the music and entertainment industry. By July2024. Formal Education • Entertainment Business B.S. Full Sail University 2025 Technical Skills • Accounting software, Linkedin Jan, 2024 • LexisNexis, Feb, 2024 • Web Page creation Dec, 2023 Soft Skills • Negotiation March, 2024 • Time management Oct, 2023 • Complex Problem Solving Oct, 2023
- 14. Jante Sherrod You know how hard it is to get discovered by a label in the music industry? Well, what I do is help artist network in the industry and promote their selves and their music to build their fan base through social media and marketing. In fact, I have helped artist learn how to network their selves on Tik Tok and Instagram to build their following.
- 15. REFERENCES (n.d.). Hero Brand. Kayeputnam. Retrieved September 3, 2023, from https://www.kayeputnam.com/brandality-quiz/ Joy, C. I. (2020). Music studio with premium, vintage and analog gear [Photograph]. Unsplash. https://unsplash.com/photos/ptVBlniJi50
Editor's Notes
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.