Personal Branding

1. PERSONAL BRAND EXPLORATION
Hayley Derby
Project & Portfolio I: Week 1
SEPTEMBER 2nd, 2023

2. I am a U.S. Army veteran, who served as an
intelligence analyst for 4 ½ years. As a person I
value discipline, confidence and ambition in
myself and others. I love to learn new things and
to travel. I hope to become a tour manager or
production manager under Live Nation
Entertainment and to help talented musicians in
Knoxville, Tennessee get out in the music world.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Production Manager
• Booking Agent
• Entertainment Specialist
Sage Brand Archetype- embodies
wisdom, knowledge, and intellectual
insight. It emphasizes critical thinking,
analysis, and a commitment to the
truth. It is characterized by a calm and
rational demeanor, aiming to inspire
trust and credibility through its
thoughtful approach to problem-
solving and communication.
Talent Manager for LiveNation Entertainment
Picture Relevant
to Your Industry
Goes Here

4. [HR and Hiring Managers at Live Nation]
TARGET AUDIENCE
Michele Burgess
Outreach Plan:
• I will research Live Nation Entertainment and prep
questions to ask.
• I will reach out through LinkedIn.
• After about a month, I will reach out via LinkedIn again
if I receive no response.
E Director of Human Resources
at Live Nation Entertainment
Carlos Lopez
Outreach Plan:
• I will research Live Nation Entertainment and prep
questions to ask.
• I will reach out through LinkedIn.
• After about a month, I will reach out via LinkedIn again
if I receive no response.
PROFILE
PICTURE Human Resources Manager
at Live Nation Entertainment
Brittney Lee
Outreach Plan:
• I will research Live Nation Entertainment and prep
questions to ask.
• I will reach out through LinkedIn.
• After about a month, I will reach out via LinkedIn again
if I receive no response.
PROFILE
PICTURE
Human Resources Generalist
at Live Nation Entertainment

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Achieve an internship in Nashville, TN for a
production management position by January 1st
2025.
‣I will save up $5,000, move to Nashville and
submit my resume to concert venues and
companies in Nashville.
Mid Term: (2030)
• Work as a production manager for Live Nation
Entertainment.
‣Through working an internship and gaining
experience in production management to be
able to build a strong resume and personal
brand by January of 2030.
Long Term: (2040)
• Become a tour manager for a prominent band while
working for Live Nation
‣Continue to build my personal brand and my
network in the industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Writing
SOFT
HARD
Novice / Adept / Expert
Social Media Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Work Well Under Pressure Novice / Adept / Expert
Microsoft Office Suite
SOFT
HARD
Novice / Adept / Expert
Venue Operations Novice / Adept / Expert
Management Novice / Adept / Expert
Organizational Skills Novice / Adept / Expert

7. I help musicians have successful and
creative tours by being a hard-working
production manager.
PROMISE

8. CREDENTIALS
Work Experience:
• U.S. Army Intelligence Analyst (July
2017- January 2022)
Education:
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Military Outstanding Volunteer Service
Medal
• Joint Service Achievement Medal
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Abigail La Biance
Industry Experience:
• Monitor Engineer and Production
Manager for Sara Evans
Education:
• Dante Certifications Level 1
Leadership Experience:
• Production Manager for Sara Evans
Skills and Proficiencies:
• Music - 4 endorsements
• Lighting - 4 endorsements
• Live Sound- 6 endorsements
Hayley Derby
Overall Online Presence:
• 500+ connections, banner image is customized, No
headshot, very detailed profile, published content,
LinkedIn URL not customized
• Grade: Average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Music Business B.S. at Full Sail University
Leadership Experience:
• Shift Leader at Wingstop
Skills and Proficiencies:
• Critical Thinking
• Time Management
• Analytical Skills
Overall Online Presence:
• 70 Connections, banner image is not customized,
decently detailed profile. Profile picture needs rto be
updated.
• Grade: Average, 60 out of 100

10. COMPETITION
Tim Yager Jr.
Noteworthy Experience:
• Production Manager at Staging Solutions, INC.
• Freelance Production Manager at Tymless Productions
Hayley Derby
HEADSHOT HEADSHOT
Industry Experience:
• Event Production Manager at Staging
Solutions INC
• Freelance Production Manager
Education:
• Entertainment Business B.S. at Full Sail University
• Recording Arts A.S. at Full Sail University
Skills and Proficiencies:
• Audio Engineering - 26 endorsements
• Entertainment - 38 endorsements
• Lighting - 15 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized, very
professional head shot, very detailed profile, no
published articles, LinkedIn URL is customized
• Grade: Average, 75 out of 100
Industry Experience:
• N/A
Education:
• Music Business B.S. at Full Sail University
Leadership Experience:
• Shift Lead at Wingstop
Skills and Proficiencies:
• Critical Thinking
• Time Management
• Analytical Skills
Overall Online Presence:
• 70 Connections, banner image is not customized,
decently detailed profile. Profile picture needs rto be
updated.
• Grade: Average, 60 out of 100

11. BRAND POSITION
For music professionals who need a production
manager I provide an organized and well thought
out plans because I am a former intelligence
veteran.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Leveraging Habits for Success
‣ SEP 8 | Full Sail
• Social Media Branding and Optimization
‣ Sept 8 | Full Sail
• Music Business Grad Spotlight with Chase Todaro
‣ Sept 22 | Full Sail
Digital Marketing
• Primary Content: The type of content that I will create is
informational blogs and updates in my professional
development.
• Primary Tools I will use LinkedIn and my personal website to
publish content at least once a week in a small research blog
format.
• Website: I will use my digital portfolio website to help put
together content and to get more results when googling my
name.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I strive to have a mentor who is well versed in the
touring industry and someone who can show me the
ropes. July 2025
Formal Education
• Music Business Bachelors, December 2024
Technical Skills
• Microsoft Office Suite- LinkedIn Learning, DEC 2023
• Venue Operations internship- Shows I Go To, DEC
2024
• Writing- Coursera, JAN 2024
Soft Skills
• Reading Organizational Skill books - JAN 2024
• Management Classes- Full Sail University, DEC 2024
• Critical Thinking Course- organization name, DEC 2024

14. Hayley Derby
With a keen eye for detail, a deep love for music and travel, and a
commitment to delivering unforgettable experiences, I am dedicated to
ensuring that every tour I manage runs seamlessly and leaves a lasting
impression on both artists and fans alike.
Picture of You
Goes Here

15. REFERENCES
(N.d.-f). https://www.linkedin.com/in/carlos-lopez-
312843132/
13-1011.00 - agents and business managers of
artists, performers, and athletes. O*NET OnLine.
(n.d.). https://www.onetonline.org/link/details/13-
1011.00#TechnologySkills
Abigail La Bianca - Nashville, Tennessee, United
States - linkedin. (n.d.-a).
https://www.linkedin.com/in/abigail-la-bianca-
7912aa100
Brittney Lee | linkedin. (n.d.-b).
https://www.linkedin.com/in/brittneyleetww
Carlos Lopez Linked In Profile. (n.d.-c).
Entertainment, L. N. (n.d.). Tour Manager.
https://livenation.wd1.myworkdayjobs.com/en-
US/LNExternalSite/job/Nashville-TN-
USA/Production-Manager_JR-
61649?q=Tour%20Manager.
https://livenation.wd1.myworkdayjobs.com/en-
US/LNExternalSite/job/Nashville-TN-
USA/Production-Manager_JR-
61649?q=Tour%20Manager
Michele Burgess - Linkedin. (n.d.-d).
https://www.linkedin.com/in/michele-burgess-
3762868a
Tim Yager Jr. - Production manager - staging
solutions, inc. - linkedin. (n.d.-e).
https://www.linkedin.com/in/timyagersells