Assignment for FSU MBUS Degree

1. PERSONAL BRAND EXPLORATION
John D. Wright, II
Project & Portfolio I: Week 1
September 28th, 2023

2. Adversity is a word the best describes the path
for John Wright, II. Mr. Wright is a blend of
Mississippi work ethic and Oklahoma inspired
respect. Throughout his development, John has
encountered and recognized inconsistent
business processes, average to low expectation
and accountability standards and
miscommunication at the highest levels, that
cause less than marginal experiences and
results. John always knew he would end up
bringing his ability to find holes in systems to the
music and entertainment business. Mr. Wright
hopes to bring clarity to artists and employees
within organizations, to produce the most
profitable and revolutionary systems, to that of
which the world has yet to experience.
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles:
• Entertainment Specialist
• Booking Agent
• Talent Representative
The Sage - With my ability to
always find what information that
doesn’t belong, ability to always
seek more data to provide clarity,
and passion for educating people to
be and strive to be the best version
of themselves, this will set me apart
from most professionals in the
industry. It’s all in the details…
Business Manager for the Entertainment Industry
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to Your Industry
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4. HR Representatives within reputable organizations.
TARGET AUDIENCE
Colin Steele
Outreach Plan:
• I will introduce myself with a clear description of what
my goal is and how I will help and partner with the
organization..
• Initial contact via email and LinkedIn.
• After 5-7 business days, I will make follow up
communication that will state understanding and
respect of time, along with time frame that I will follow
up, to the follow up.
PROFILE
PICTURE
HR Manager with Warner
Music Group
Marissa Valero
Outreach Plan:
• I will introduce myself with a clear description of what
my goal is and how I will help and partner with the
organization.
• Initial contact via email and LinkedIn.
• After 5-7 business days, I will make follow up
communication that will state understanding and
respect of time, along with time frame that I will follow
up, to the follow up.
PROFILE
PICTURE SR. HR Generalist with Roc
Nation
Marcus Lozada
Outreach Plan:
• I will introduce myself with a clear description of what
my goal is and how I will help and partner with the
organization.
• Initial contact via email and LinkedIn.
• After 5-7 business days, I will make follow up
communication that will state understanding and
respect of time, along with time frame that I will follow
up, to the follow up.
PROFILE
PICTURE SR. Director of HR with
Atlantic Records

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Attain a Business Analytics or entry- level related position with a major music
label (RocNation, Universal, Atlantic) by providing values via internships and
high-level networking.
‣ Complete 2 internships by May of 2025, Attend 2 industry relevant
conferences, and make 5 professional connections within the music
business.
Mid Term: (2030)
• Establish a reputation as a top business advisor within the music industry by
producing exceptional growth and profitability, with accurate data to support
results.
‣ Trackable data analytics that will provide proof of success. Attain
industry relevant goals and results unmatched by competition.
Long Term: (2040)
• To own and operate a Fortune 100 business strategy or consultation firm,
recognized as the standard for the Music and Entertainment industries.
‣ I will have 12-15 years of high-level success and reputation, based on
industry standard, and multiple investors that will be eager to invest in
my organization

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
CRM Software Novice / Adept / Expert
Active listening Novice / Adept / Expert
Leadership Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Data Analytic Software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Persuasion Novice / Adept / Expert

7. I promise to help businesses and creatives
establish and implement basic and complex
business strategies by using data analytics
and business principles, to reach maximum
efficiency and profitability.
PROMISE

8. CREDENTIALS
Work Experience:
• Regional Sales Manager, Assurance IQ
• Independent Insurance Agent, agency
owner.
Education:
• Audio Arts Certification, Full Sail
University.
• Music Business, B.S., Full Sail University (Exp. 2025)
• Business Strategy Certification, Ecornell University (Exp.2024)
Awards:
• Blue Vase Award Winner for Most New
Business submitted in 90 days, 2018.
• Top Overall Sales Agent for 2014, Mutual
of Omaha.
Picture Relevant
to Your Industry
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9. COMPETITION
Maureen Sullivan
Partner, with Bain & Company
Industry Experience:
• 10 years of firm experience across
North and South America.
Education:
• MBA from the Northwestern University Kellogg School
of Management, graduating with concentrations in
decision sciences, social enterprise and marketing. •
Sustained cost transformation
Leadership Experience:
• Sustained cost transformation and operating model
specialist with a focus on the critical change
management needed to sustain results.
• Private equity due diligence advisor.
• 10 years of firm experience across North and South
America
Skills and Proficiencies:
• N/A
YOUR NAME
Overall Online Presence:
• No LinkedIn, but multiple sourced sites and articles.
• Grade: Superior, 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• BS in Music Business (Exp. Aug 2025)
Leadership Experience:
• 6 Years of Management experience in the Insurance
field.
Skills and Proficiencies:
None
Overall Online Presence:
• Only 2 links to previous music I recorded.
• Grade: Poor, 10 out of 100

10. COMPETITION
Ted Murphy
Founder, Chairman and CEO of IZEA
Noteworthy Experience:
• Has held multiple executive level positions.
• Has completed certification in Leadership for Senior
Executives.
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• 28 Years of industry experience
Education:
• Bachelor’s Degree on Communication and Media
Studies.
Skills and Proficiencies:
• LinkedIn is incomplete
Overall Online Presence:
• Outside of LinkedIn and the IZEA website, not much
content is out there.
• Grade: Average, 50 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• N/A
Overall Online Presence:
• Only 2 sites with previous music I recorded.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For business and creatives that can’t seem to
reach profitability and growth, I provide consistent
business strategy and data analytics that will
initiate growth and profitability within a reasonable
timeline.
THE JWII

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
‣ May 13-16 | Nashville, TN
• National Association of Music Merchants
‣ Jan 2025 | Anaheim, CA
• Chicago summer Music Conference
‣ August 2024 | Chicago, IL
Digital Marketing
• Primary Content: I will gather industry specific data and
create informative charts showcasing trending business
practices. To share this valuable information and promote my
personal brand
• Primary Tools: To share this valuable information and
promote my personal brand, I will utilize a custom website
where I will post the data and engage with the music business
community.
• Website: I will leverage my personal portfolio as a collateral
piece to enhance my personal website and further establish
my expertise in the music business industry.
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I will join the A2Im Mentorship program, that will
connect me to mentors within my chosen field by Jan
2024.
Formal Education
• BS in Music Business, Full Sail University, 2025.
• Masters in Entertainment Business, Full Sail University,
2027.
Technical Skills
• Business Strategy Certification, Ecornell University,
March 2024
• Data Analytics Certification, Ecornell University, August
2024
• Organizational Leadership Certification, Ecornell
University, November 2024
Soft Skills
• Negotiation Skills, LinkedIn Learning, Feb 2024
• Persuasive Skills, LinkedIn Learning, Mar 2024
• Active Listening Skills, LinkedIn Learning, April 2024

14. John D. Wright, II
You know when new artists or established companies hit a point where they
struggle with reaching profitability or growth? I dig deep within the structure
of entities to find missed opportunity and room for fundamental processes
that may have been the root cause of financial strain and deficit. In fact, with
my data mining and professional reputation, my process has been shown to
meet established deadlines and goals in unprecedented time windows.
Picture of You
Goes Here

15. REFERENCES
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/13-1011.00
Maureen Sullivan. Bain. (n.d.). https://www.bain.com/our-
team/maureen-sullivan/
Ted Murphy. IZEA. (2023, July 18).
https://izea.com/company/leadership/ted-murphy/
Attend the 2024 Namm show. NAMM.org. (n.d.).
https://www.namm.org/thenammshow/attend