SlideShare a Scribd company logo
Affiliate Summit West 2017
Boost Your Marketing with Faux Holidays and
Special Events
Tricia Meyer, MeyerTech, LLC, @SunshineTricia
Joe Sousa, Fanatics, @drcool73
Nathan Smith, Zynali Marketing Solutions @CoffeeNate
●The “National Dog Day” Phenomenon
●What are “Faux Holidays”?
●Finding and Tracking Them
●Using Them in Content Marketing, Social Media, and More
●Starting Your Own “Day”
●Monetize and Track
Agenda
National Dog Day
National Dog Day
●Food/Drink Holidays
●Shopping Days
●Charitable Days
●Sporting Events
What Are “Faux Holidays” and Special Events?
Food Days
Food Days
Food Days
Drinking Days
• Black Friday
• Cyber Monday
• Green Monday
• Free Shipping Day
• Singles Day
Shopping Days
Charitable Days
Charitable Days
Over 300 “Hot Markets” a year
• Championships
• Product Launches
• New Team Logos
• Trades and Free Agents
• Drafts
• Big Games
Some events are planned, some are out of the blue
“Fan” Holidays
• MLB Opening Day
• Jersey Day
• College Colors Day
Micro Moments
• Record Breakers
• Retirements
• Amazing plays
• Amazing performances
Sporting Events
Online Calendars
○ http://trackmaven.com/blog/2016/04/national-days-calendar
○ http://www.nationaldaycalendar.com/calendar-at-a-glance
○ http://www.thenibble.com/fun/more/facts/food-holidays.asp
○ http://www.checkiday.com
Create Your Own Calendar
○ http://www.wineclubgroup.com/annual-wine-holidays
Hashtag Tracking
○ Twitter
○ Facebook
Finding and Tracking
• Is your content preparatory or reactionary?
• Are you helping people prep for the day or get ready for the day?
• Are you just celebrating on that day?
Example: National Taco Day is Oct. 4th. On Sept. 27th
You could write a post telling about how National Taco Day is in a week with favorite
recipes, the history of tacos, a debate of soft or crisp, etc. That is a preparatory post.
If you just happen to see a social post on the 4th and realize it is National Taco Day
your post could be more along the lines of “10 Reasons I Love Tacos” or share some
funny taco memes. This is more of reactionary content.
Content Marketing Ideas
Content Marketing Ideas
Social Media Tips
Social Media Tips
Social Media Tips
• Tie the occasion to your niche
• Coffee supports productivity,
Creativity, and mental function
• Use the trending hashtag for
discoverability
National Coffee Day
• Communicate
• Merchants, give your affiliates a heads up
• Affiliates, talk to your merchants
• Custom Graphics
• Any special products?
• Special coupon codes and promos
• Recruit around specific days or events
• Blogs
• Social
• Niche sites
Affiliate Managers and OPMs
Affiliate Managers and OPMs
Affiliate Managers and OPMs
Affiliate Managers and OPMs
• Create emails specifically around the holiday
• Link to old content in your newsletters
• Add a “holiday” section to your template and
feature new ones each day as additional
newsletter content
Newsletters and Emails
Newsletters and Emails
● Choose Your Niche
● Research What Is Already There
● Create Content
● Choose Hashtag
● Press Release
● Reach Out to Merchants, Affiliates, Bloggers, etc.
Creating Your Own Day
Creating Your Own Day (Good Example!)
Creating Your Own Day (Good Example!)
National Jersey Day - NFLPA and Fanatics.com
● Started in 2015
● First Friday in November
● Encourages everyone to wear their favorite jersey
● #jerseyfriday - thousands of engagements
● Social contests
● Great marketing messages
● Affiliates can promote the heck out of days like this
Creating Your Own Day (Bad Example!)
Creating Your Own Day
What good is all of this
if you don’t make any money from it?
Monetize and Track
SubId Tracking
• Simple tool to add
UTM parameters
• Reduces “Direct/None” in
Google Analytics reports
Use Google Campaign URL Builder
Checkiday.com to find what ‘day’ it is
Use Publisher Toolkit (toolkit.fmtc.co)
and ShareASale Deal database to
find relevant deals
Finding Affiliate Channel Deals
Boost Your Marketing with Faux Holidays and Special Events
Free Shipping Day
Conform the Occasion to Your Niche
Use a Faux-casion to Land a New job
Tricia Meyer
tricia@tricia.me
@sunshinetricia
www.tricia.me
Nathan Smith
nathan@zynali.com
@CoffeeNate
Joe Sousa
jsousa@fanatics.com
www.whatdoesjoethink.com
@drcool73
Contact Information

More Related Content

What's hot

TBEX15 North America Fort Lauderdale Lauren & Kenin Bassart
TBEX15 North America Fort Lauderdale Lauren & Kenin BassartTBEX15 North America Fort Lauderdale Lauren & Kenin Bassart
TBEX15 North America Fort Lauderdale Lauren & Kenin Bassart
TBEX
 
TBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX
 
TBEX15 Asia Thailand Natalie Discala & Jennifer Weatherhead Harrington
TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead HarringtonTBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
TBEX15 Asia Thailand Natalie Discala & Jennifer Weatherhead Harrington
TBEX
 
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
krischislett
 
Add Hashtag Power to Your Giving Day
Add Hashtag Power to Your Giving DayAdd Hashtag Power to Your Giving Day
Add Hashtag Power to Your Giving Day
Kimbia, Inc
 
60 Minutes to an Epic Social Media Strategy
60 Minutes to an Epic Social Media Strategy60 Minutes to an Epic Social Media Strategy
60 Minutes to an Epic Social Media Strategy
Melissa Zavala
 
10 Things Businesses can do with Social Media
10 Things Businesses can do with Social Media10 Things Businesses can do with Social Media
10 Things Businesses can do with Social Media
Philip Oakley
 
Going Social in 2013
Going Social in 2013Going Social in 2013
Webinar Learn How Mortgage Professionals Are Using Social Media V2
Webinar   Learn How Mortgage Professionals Are Using Social Media V2Webinar   Learn How Mortgage Professionals Are Using Social Media V2
Webinar Learn How Mortgage Professionals Are Using Social Media V2
Mortgage Coach
 
Social media what do i do now
Social media   what do i do nowSocial media   what do i do now
Social media what do i do now
Yvonne Young
 
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media MarketingHow Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
Infusionsoft
 
ACCVB - Social Media Presentation
ACCVB - Social Media PresentationACCVB - Social Media Presentation
ACCVB - Social Media Presentation
Mannix Marketing, Inc.
 
Taking Advantage of Social Media the Right Way
Taking Advantage of Social Media the Right WayTaking Advantage of Social Media the Right Way
Taking Advantage of Social Media the Right Way
Titan Web Marketing Solutions
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PR
Hugh Anderson
 
TBEX North America 2015: Fort Lauderdale Katie Hammel
TBEX North America 2015: Fort Lauderdale Katie HammelTBEX North America 2015: Fort Lauderdale Katie Hammel
TBEX North America 2015: Fort Lauderdale Katie Hammel
TBEX
 
Creating a business presence on facebook
Creating a business presence on facebookCreating a business presence on facebook
Creating a business presence on facebook
Maria Vogeler
 
10 Things to do with Social Media!
10 Things to do with Social Media!10 Things to do with Social Media!
10 Things to do with Social Media!
Philip Oakley
 
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead GenerationClass 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
prds129
 

What's hot (18)

TBEX15 North America Fort Lauderdale Lauren & Kenin Bassart
TBEX15 North America Fort Lauderdale Lauren & Kenin BassartTBEX15 North America Fort Lauderdale Lauren & Kenin Bassart
TBEX15 North America Fort Lauderdale Lauren & Kenin Bassart
 
TBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica Woodbury
 
TBEX15 Asia Thailand Natalie Discala & Jennifer Weatherhead Harrington
TBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead HarringtonTBEX15 Asia Thailand Natalie Discala &  Jennifer Weatherhead Harrington
TBEX15 Asia Thailand Natalie Discala & Jennifer Weatherhead Harrington
 
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
 
Add Hashtag Power to Your Giving Day
Add Hashtag Power to Your Giving DayAdd Hashtag Power to Your Giving Day
Add Hashtag Power to Your Giving Day
 
60 Minutes to an Epic Social Media Strategy
60 Minutes to an Epic Social Media Strategy60 Minutes to an Epic Social Media Strategy
60 Minutes to an Epic Social Media Strategy
 
10 Things Businesses can do with Social Media
10 Things Businesses can do with Social Media10 Things Businesses can do with Social Media
10 Things Businesses can do with Social Media
 
Going Social in 2013
Going Social in 2013Going Social in 2013
Going Social in 2013
 
Webinar Learn How Mortgage Professionals Are Using Social Media V2
Webinar   Learn How Mortgage Professionals Are Using Social Media V2Webinar   Learn How Mortgage Professionals Are Using Social Media V2
Webinar Learn How Mortgage Professionals Are Using Social Media V2
 
Social media what do i do now
Social media   what do i do nowSocial media   what do i do now
Social media what do i do now
 
How Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media MarketingHow Infusionsoft Does Social Media Marketing
How Infusionsoft Does Social Media Marketing
 
ACCVB - Social Media Presentation
ACCVB - Social Media PresentationACCVB - Social Media Presentation
ACCVB - Social Media Presentation
 
Taking Advantage of Social Media the Right Way
Taking Advantage of Social Media the Right WayTaking Advantage of Social Media the Right Way
Taking Advantage of Social Media the Right Way
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PR
 
TBEX North America 2015: Fort Lauderdale Katie Hammel
TBEX North America 2015: Fort Lauderdale Katie HammelTBEX North America 2015: Fort Lauderdale Katie Hammel
TBEX North America 2015: Fort Lauderdale Katie Hammel
 
Creating a business presence on facebook
Creating a business presence on facebookCreating a business presence on facebook
Creating a business presence on facebook
 
10 Things to do with Social Media!
10 Things to do with Social Media!10 Things to do with Social Media!
10 Things to do with Social Media!
 
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead GenerationClass 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
 

Similar to Boost Your Marketing with Faux Holidays and Special Events

Facebook for PGA Pros
Facebook for PGA ProsFacebook for PGA Pros
Facebook for PGA Pros
PR 20/20
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
On a Shoestring Marketing
 
Role communitymanagerfinal
Role communitymanagerfinalRole communitymanagerfinal
Role communitymanagerfinal
ashleygoforth
 
The Social Brand: Engaging and Activating Customers
The Social Brand: Engaging and Activating CustomersThe Social Brand: Engaging and Activating Customers
The Social Brand: Engaging and Activating Customers
Jeff Rozic
 
Making your attendee marketing sticky like spiderman's web
Making your attendee marketing sticky like spiderman's webMaking your attendee marketing sticky like spiderman's web
Making your attendee marketing sticky like spiderman's web
Scott Oser Associates, Inc.
 
Ad:Venture Marketing Masterclass
Ad:Venture Marketing MasterclassAd:Venture Marketing Masterclass
Ad:Venture Marketing Masterclass
Jonny Ross
 
Building Your Personal Brand
Building Your Personal BrandBuilding Your Personal Brand
Building Your Personal Brand
Kyle Lacy
 
Boost Your Holiday Marketing with Facebook Promotions
Boost Your Holiday Marketing with Facebook PromotionsBoost Your Holiday Marketing with Facebook Promotions
Boost Your Holiday Marketing with Facebook Promotions
grosocial
 
Choosing channels
Choosing channelsChoosing channels
Choosing channels
Rosie Taylor
 
Integrating Content Marketing and Social Media
Integrating Content Marketing and Social MediaIntegrating Content Marketing and Social Media
Integrating Content Marketing and Social Media
Online Marketing Institute
 
Using Social Media for News Organizations
Using Social Media for News OrganizationsUsing Social Media for News Organizations
Using Social Media for News Organizations
Kyle Lacy
 
5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact
Resource Media
 
How to Brand and Grow Your Small Business Online
How to Brand and Grow Your Small Business OnlineHow to Brand and Grow Your Small Business Online
How to Brand and Grow Your Small Business Online
Marsha Lynn Hudson
 
Social media for your business
Social media for your businessSocial media for your business
Social media for your business
Thomas Gage
 
Marketing Crime stoppers on a Shoestring
Marketing Crime stoppers on a ShoestringMarketing Crime stoppers on a Shoestring
Marketing Crime stoppers on a Shoestring
On a Shoestring Marketing
 
Creating a marketing campaign with little or no budget 17.11.10 Sherborne, D...
Creating a marketing campaign with little or no budget  17.11.10 Sherborne, D...Creating a marketing campaign with little or no budget  17.11.10 Sherborne, D...
Creating a marketing campaign with little or no budget 17.11.10 Sherborne, D...
Business Link South West - Events
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
On a Shoestring Marketing
 
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
Meredith Oliver
 
Digital Marketing: The New Kid on the Block
 Digital Marketing: The New Kid on the Block Digital Marketing: The New Kid on the Block
Digital Marketing: The New Kid on the Block
Maura Neill
 
Social Media Training 2016
Social Media Training 2016Social Media Training 2016
Social Media Training 2016
Noisy Little Monkey
 

Similar to Boost Your Marketing with Faux Holidays and Special Events (20)

Facebook for PGA Pros
Facebook for PGA ProsFacebook for PGA Pros
Facebook for PGA Pros
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
Role communitymanagerfinal
Role communitymanagerfinalRole communitymanagerfinal
Role communitymanagerfinal
 
The Social Brand: Engaging and Activating Customers
The Social Brand: Engaging and Activating CustomersThe Social Brand: Engaging and Activating Customers
The Social Brand: Engaging and Activating Customers
 
Making your attendee marketing sticky like spiderman's web
Making your attendee marketing sticky like spiderman's webMaking your attendee marketing sticky like spiderman's web
Making your attendee marketing sticky like spiderman's web
 
Ad:Venture Marketing Masterclass
Ad:Venture Marketing MasterclassAd:Venture Marketing Masterclass
Ad:Venture Marketing Masterclass
 
Building Your Personal Brand
Building Your Personal BrandBuilding Your Personal Brand
Building Your Personal Brand
 
Boost Your Holiday Marketing with Facebook Promotions
Boost Your Holiday Marketing with Facebook PromotionsBoost Your Holiday Marketing with Facebook Promotions
Boost Your Holiday Marketing with Facebook Promotions
 
Choosing channels
Choosing channelsChoosing channels
Choosing channels
 
Integrating Content Marketing and Social Media
Integrating Content Marketing and Social MediaIntegrating Content Marketing and Social Media
Integrating Content Marketing and Social Media
 
Using Social Media for News Organizations
Using Social Media for News OrganizationsUsing Social Media for News Organizations
Using Social Media for News Organizations
 
5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact
 
How to Brand and Grow Your Small Business Online
How to Brand and Grow Your Small Business OnlineHow to Brand and Grow Your Small Business Online
How to Brand and Grow Your Small Business Online
 
Social media for your business
Social media for your businessSocial media for your business
Social media for your business
 
Marketing Crime stoppers on a Shoestring
Marketing Crime stoppers on a ShoestringMarketing Crime stoppers on a Shoestring
Marketing Crime stoppers on a Shoestring
 
Creating a marketing campaign with little or no budget 17.11.10 Sherborne, D...
Creating a marketing campaign with little or no budget  17.11.10 Sherborne, D...Creating a marketing campaign with little or no budget  17.11.10 Sherborne, D...
Creating a marketing campaign with little or no budget 17.11.10 Sherborne, D...
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
 
Digital Marketing: The New Kid on the Block
 Digital Marketing: The New Kid on the Block Digital Marketing: The New Kid on the Block
Digital Marketing: The New Kid on the Block
 
Social Media Training 2016
Social Media Training 2016Social Media Training 2016
Social Media Training 2016
 

More from Affiliate Summit

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
Affiliate Summit
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
Affiliate Summit
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
Affiliate Summit
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
Affiliate Summit
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
Affiliate Summit
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
Affiliate Summit
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
Affiliate Summit
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
Affiliate Summit
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Affiliate Summit
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
Affiliate Summit
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
Affiliate Summit
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
Affiliate Summit
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
Affiliate Summit
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Affiliate Summit
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
Affiliate Summit
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
Affiliate Summit
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
Affiliate Summit
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
Affiliate Summit
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
Affiliate Summit
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
Affiliate Summit
 

More from Affiliate Summit (20)

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
 

Recently uploaded

Mid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Mid America Trucking Show Exhibitor List 2024 - Exhibitors DataMid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Mid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
Carpet America Recovery Effort
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
imranmalik114455
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
Network Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for ObservabilityNetwork Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for Observability
GauriKale30
 
Solution manual for canadian income taxation 20222023 25th edition by william...
Solution manual for canadian income taxation 20222023 25th edition by william...Solution manual for canadian income taxation 20222023 25th edition by william...
Solution manual for canadian income taxation 20222023 25th edition by william...
stanslausnzuki569
 
Chief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 ReportChief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 Report
Compliance Vision
 
Cracking the Corporate Social Responsibilty Code.pptx
Cracking the Corporate Social Responsibilty Code.pptxCracking the Corporate Social Responsibilty Code.pptx
Cracking the Corporate Social Responsibilty Code.pptx
Workforce Group
 
What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.
Doug Hall
 
AI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptxAI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptx
Brian Frerichs
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
India's 5 Most Promising E-Mobility Companies 2024.pdf
India's 5 Most Promising E-Mobility Companies  2024.pdfIndia's 5 Most Promising E-Mobility Companies  2024.pdf
India's 5 Most Promising E-Mobility Companies 2024.pdf
insightssuccess2
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
Dipendra Prasad Poudel
 
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaIRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
Enterslice
 
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
Katsuya Shiratori
 
Floating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solutionFloating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solution
PMSME
 
Honoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru PurnimaHonoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru Purnima
Exotic India
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
Tim Wilson
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 

Recently uploaded (20)

Mid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Mid America Trucking Show Exhibitor List 2024 - Exhibitors DataMid America Trucking Show Exhibitor List 2024 - Exhibitors Data
Mid America Trucking Show Exhibitor List 2024 - Exhibitors Data
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
 
Movers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In DubaiMovers near me in Dubai , Best Packers and Movers In Dubai
Movers near me in Dubai , Best Packers and Movers In Dubai
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
Network Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for ObservabilityNetwork Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for Observability
 
Solution manual for canadian income taxation 20222023 25th edition by william...
Solution manual for canadian income taxation 20222023 25th edition by william...Solution manual for canadian income taxation 20222023 25th edition by william...
Solution manual for canadian income taxation 20222023 25th edition by william...
 
Chief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 ReportChief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 Report
 
Cracking the Corporate Social Responsibilty Code.pptx
Cracking the Corporate Social Responsibilty Code.pptxCracking the Corporate Social Responsibilty Code.pptx
Cracking the Corporate Social Responsibilty Code.pptx
 
What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.What's your strategy? Getting tactical about being strategic.
What's your strategy? Getting tactical about being strategic.
 
AI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptxAI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptx
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
India's 5 Most Promising E-Mobility Companies 2024.pdf
India's 5 Most Promising E-Mobility Companies  2024.pdfIndia's 5 Most Promising E-Mobility Companies  2024.pdf
India's 5 Most Promising E-Mobility Companies 2024.pdf
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
 
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in IndiaIRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
IRDAI's Regulatory Sandbox - Transforming Insurance Sector in India
 
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
ハワイ大学留学プログラム最終プレゼン「ハワイ大学マノア校におけるシェアリングモビリティの提案」
 
Floating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solutionFloating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solution
 
Honoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru PurnimaHonoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru Purnima
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 

Boost Your Marketing with Faux Holidays and Special Events

  • 1. Affiliate Summit West 2017 Boost Your Marketing with Faux Holidays and Special Events Tricia Meyer, MeyerTech, LLC, @SunshineTricia Joe Sousa, Fanatics, @drcool73 Nathan Smith, Zynali Marketing Solutions @CoffeeNate
  • 2. ●The “National Dog Day” Phenomenon ●What are “Faux Holidays”? ●Finding and Tracking Them ●Using Them in Content Marketing, Social Media, and More ●Starting Your Own “Day” ●Monetize and Track Agenda
  • 5. ●Food/Drink Holidays ●Shopping Days ●Charitable Days ●Sporting Events What Are “Faux Holidays” and Special Events?
  • 10. • Black Friday • Cyber Monday • Green Monday • Free Shipping Day • Singles Day Shopping Days
  • 13. Over 300 “Hot Markets” a year • Championships • Product Launches • New Team Logos • Trades and Free Agents • Drafts • Big Games Some events are planned, some are out of the blue “Fan” Holidays • MLB Opening Day • Jersey Day • College Colors Day Micro Moments • Record Breakers • Retirements • Amazing plays • Amazing performances Sporting Events
  • 14. Online Calendars ○ http://trackmaven.com/blog/2016/04/national-days-calendar ○ http://www.nationaldaycalendar.com/calendar-at-a-glance ○ http://www.thenibble.com/fun/more/facts/food-holidays.asp ○ http://www.checkiday.com Create Your Own Calendar ○ http://www.wineclubgroup.com/annual-wine-holidays Hashtag Tracking ○ Twitter ○ Facebook Finding and Tracking
  • 15. • Is your content preparatory or reactionary? • Are you helping people prep for the day or get ready for the day? • Are you just celebrating on that day? Example: National Taco Day is Oct. 4th. On Sept. 27th You could write a post telling about how National Taco Day is in a week with favorite recipes, the history of tacos, a debate of soft or crisp, etc. That is a preparatory post. If you just happen to see a social post on the 4th and realize it is National Taco Day your post could be more along the lines of “10 Reasons I Love Tacos” or share some funny taco memes. This is more of reactionary content. Content Marketing Ideas
  • 20. • Tie the occasion to your niche • Coffee supports productivity, Creativity, and mental function • Use the trending hashtag for discoverability National Coffee Day
  • 21. • Communicate • Merchants, give your affiliates a heads up • Affiliates, talk to your merchants • Custom Graphics • Any special products? • Special coupon codes and promos • Recruit around specific days or events • Blogs • Social • Niche sites Affiliate Managers and OPMs
  • 25. • Create emails specifically around the holiday • Link to old content in your newsletters • Add a “holiday” section to your template and feature new ones each day as additional newsletter content Newsletters and Emails
  • 27. ● Choose Your Niche ● Research What Is Already There ● Create Content ● Choose Hashtag ● Press Release ● Reach Out to Merchants, Affiliates, Bloggers, etc. Creating Your Own Day
  • 28. Creating Your Own Day (Good Example!)
  • 29. Creating Your Own Day (Good Example!) National Jersey Day - NFLPA and Fanatics.com ● Started in 2015 ● First Friday in November ● Encourages everyone to wear their favorite jersey ● #jerseyfriday - thousands of engagements ● Social contests ● Great marketing messages ● Affiliates can promote the heck out of days like this
  • 30. Creating Your Own Day (Bad Example!)
  • 32. What good is all of this if you don’t make any money from it? Monetize and Track
  • 34. • Simple tool to add UTM parameters • Reduces “Direct/None” in Google Analytics reports Use Google Campaign URL Builder
  • 35. Checkiday.com to find what ‘day’ it is Use Publisher Toolkit (toolkit.fmtc.co) and ShareASale Deal database to find relevant deals Finding Affiliate Channel Deals
  • 37. Free Shipping Day Conform the Occasion to Your Niche
  • 38. Use a Faux-casion to Land a New job
  • 39. Tricia Meyer tricia@tricia.me @sunshinetricia www.tricia.me Nathan Smith nathan@zynali.com @CoffeeNate Joe Sousa jsousa@fanatics.com www.whatdoesjoethink.com @drcool73 Contact Information