This is the presentation I used for the Mortgage Coach webinar on Social Marketing for loan officers and Realtors

1. Learn how Mortgage Professionals are using
Social Networking like Twitter, Facebook &
Linkedin
To listen to the audio, join the conference call: 712-432-1001, access code 460056852#

2. go to www.mortgagecoach.com

3. MC Members ask questions in CHAT

4. Dave Savage
565 238
friends 541 follower
connections
Mortgage Coach
405
fans 35
members

8. Agenda
 What is Social Media/Networking?
 Why should I care?
 How do I get started

9. Introducing Today’s Experts >>>
To listen to the audio, join the conference call: 712-432-1001, access code 460056852#

10. Ron Quintero

12. Tyler Osby
819 1136
friends 381 follower
connections

14. Dylan Kramer
375 50
friends 79 follower
connections

15. WHAT is Social Media/Networking?

16. It’s a New World

17. Today’s Focus

19. Stats

20. What is Social Media/Networking?
• What’s Twitter?
• What’s the difference between
Facebook,Linkedin & Twitter?

21. Social Networking in Plain English
www.commoncraft.com

22. Social Media in Plain English
www.commoncraft.com

23. WHY should I care?

24. Why should I care?
• What’s the opportunity for a mortgage
professional & Realtor?
• What results can I expect?
• What’s the risk of not doing anything?

25. HOW do I get started?

26. How do I get started?
• How much time should I spend?
• What mistakes should I avoid?
• What are some other tools and solutions
should I consider using?

27. Suggested reading

28. Mark your calendar for June 30th

32. Leverage yourself with Video

33. Michael Smalley video marketing results
Sent email to 1,500 people in database
28 applications from new and repeat clients
13 emailing for more information
15 minutes of my time
Key Question: How are you currently leveraging yourself and communicating
with your clients and referral partners?

38. CREATE a Video
It’s much easier
than you think create
Press to
a quick video
Use Zoom &
Edit to make a
great video that
creates an Aha
Press to upload moment
And it’s you are
after much
faster to do than
happy with your
you think
video
Go to www.mortgagecoachvideo.com

39. SHARE a video
1. Put a link in your
message or post
2. Embed video in your
blog or website

40. Search word = socialwebinar

41. Homework assignment
1. Read suggested reading
2. Write your positioning statement
3. Select a picture
4. Sign up for Twitter, Facebook & Linkedin
5. Connect with Mortgage Coach
6. Connect with friends and leaders
7. Create GREAT content >> and then socialize it

42. Traits of the super successful
1. They earn trust quickly
2. The make complex ideas simple
3. They take action and own their results
4. They deliver tangible value
5. They leverage themselves – SOCIAL MEDIA & VIDEOS
6. They work hard and smart

43. Mortgage Coach makes mortgage professionals
the best in the business

44. You will always know what’s working best

45. Always have access the best sales & marketing resources
Community
Library

46. Have actual systems, solutions & content to take action

47. Have content and value special for every selling situation
Solutions/
Content

48. Best Content to generate PURCHASE LEADS

49. Payment and Income with $14,000 seller
buydown
$65 / $448 = 7

50. Great Content to generate referrals from REALTORS

51. The best content to generate referrals from past clients

52. Content that creates obvious tangible value

53. Content that every loan officer should be sending out

54. The industries best CONTENT to deliver the best service and create the most urgency
to work with you

55. Buy Now Content

56. Creating urgency around buying now

57. We train you on the strategies that are working best today

58. We help you take action every single week
Weekly
Coaching
Calls

59. Mortgage Coach helps you…
1. Earn trust quickly with Realtors and Buyer
2. Make complex ideas simple
3. Deliver tangible value
4. Leverage yourself
Having Mortgage Coach is like having a
full-time sales & marketing assistant

60. Bottom-line Mortgage Coach helps you
generate more leads, win more loans and
make more profits

61. We guarantee results, if you don’t generate an
extra 1-3 loans in your first 30 days we will
give you a full refund

62. You are going to pay for Mortgage Coach one
way or another…

63. Mortgage
Coach

64. Taking Action
• Join myself and the experts at next Tuesday’s
Coaching Call at 9 am PST
• Join Jacob on Thursday at 9 am PST for hands-on
training
• For the next 48 hours take advantage of a special $50
discount for all members and non-members who
connect with us on Facebook and Twitter
Call 800-485-7251