Presentation for Kansas Crime Stoppers Association Midwest Crime Stoppers Conference

2. Marketing crime stoppers is not all about
spending money. What you need are
creative ideas and a can-do approach in
order to promote your organization —
not loads of cash.
First, get organized…

3. DEVELOP STRATEGIES…
• Look around you at what other non-profits in your area are doing to raise funds
• Surf the web to come up with successful strategies employed by other CS
organizations
• Partner with other non-profits or area businesses
• Use google alerts to check out what other CS organizations are doing since many of
them have good ideas that work in their communities

4. DEVELOP STRATEGIES…
• Strategically recruit board members, especially ones with strong marketing and
fundraising ideas
• Keep in mind these people probably are being recruited by other non-profits for
the same reason, so sell them on why Crime Stoppers is better than other
organizations that may approach them
• Tweak the ideas of other non-profits in other cities in your area

5. SOCIAL MEDIA
#1
900,000,000
#2
310,000,000
#3
255,000,000
#4
250,000,000
• 15-20 minutes per day on social media
#5
120,000,000

6. YOUTUBE
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on
YouTube—that's almost an hour for every person on Earth
• Creativity = Viral

7. BLOGS
• Humanize your business
• Give your target market information
• Drive traffic to your website
• Build your organizations credibility and become a expert
resource
• Dress for success
• Wordpress

8. WEBSITE
• Simple design
• Easy to use
• Donate button
• Link to blog and social
media
• Wordpress
• Google Ad Words Grant

9. PUBLIC RELATIONS
• News releases
• Media relations
• Presentations
• Host free seminars
• “If I were a burglar…”
• Submit your organization
info to directories

10. OTHER PUBLIC AWARENESS
Look for opportunities that are affordable and reach your target audience
• Tradeshows
• Job Fairs
• Health Fairs
• Parades
• Festivals

11. NETWORKING
• Rotary
• Toastmasters
• Chambers of Commerce
• Business Associations
• Local Marketing Associations
• Public Relations Society of America
• And more……

12. PRINT COLLATERAL
Business Cards & Brochures
• Professional appearance
• Consistent look
Postcards
• Have a specific purpose
• Be eye-catching
• Get your nonprofit mailing status and use it!

13. MEDIA
• Radio PSA’s
• TV PSA’s
• Local radio/TV stations
• Appearances
• Local radio & TV shows

14. BILLBOARDS/DIGITAL SIGNS
• Local banks/ businesses
• Ask businesses to donate space to ask
for public donations

15. EMAIL MARKETING
• Develop a database and continue to build it
• Donors, businesses
• Always provide opportunity to opt-in on website
• Mail Chimp
• Constant Contact

16. IDEAS & EVENTS
Pinterest
• Child Abuse Prevention
• Domestic Violence Prevention
• Fundraisers

17. FUNDRAISING EVENTS
• Community shredding event – where do businesses in your area go to shred their
documents?
• Team up with the local law enforcement agency and a business to hold a “shred-it day.” In 4
hours, Crime Stoppers of Wichita/Sedgwick County raised more than $2,300.
• Corporate shredding event
• Use LinkedIn to reach those you’re connected to in order to generate participation among
businesses
• Partner day at local restaurant
• work with a local restaurant to have them donate a percentage of each check on a specific
day; pick a day that has special meaning locally

18. FUNDRAISING & EVENTS
• Bowling tournament – A good fundraiser in colder months when you can’t do anything
outdoors
• Casino night – these are fun events and can be turned into a gala event
• Golf tournament – while there are a number of golf tournaments in most communities,
they can still raise money
• Team up with prominent local businesses to sponsor the event
• Get businesses to underwrite lunch, beverage carts, sponsor holes
• Recruit key community leaders (political, law enforcement, sporting, etc.) To play

19. COMMUNITY CALENDARS
• TV Stations
• Radio Stations
• Newspapers
• Chamber of Commerce
• Online Calendars

20. QUESTIONS?
Thanks for Attending!
Cindy Miles
onashoestringmarketing@gmail.com