ACCVB - Social Media Presentation

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Secrets, Tips & Tricks To Grow Your Business using Social Media

Learn how to use social media as a powerful marketing tool for your business! Amberly Rundell, SEO & Social Media Strategist from Mannix Marketing will teach you proven strategies on how to use Facebook to get more leads and grow your business. This presentation is perfect for any marketer who wants to learn quick and easy tips that they can implement right away.

Topics covered include:

• What is Social Media?
• Why Your Business Should Be Using It
• Top 10 Ways to Generate More Sales Through Facebook
• Tips on Driving Traffic to Your Website
• Facebook Contests & Giveaway Ideas

About Amberly Rundell:

Amberly Rundell is a Search Engine Optimization and Social Media Specialist at Mannix Marketing. She uses her passion for internet marketing strategy and social media to help clients find a presence on the web. She enjoys working with businesses small and large to optimize their website to increase overall traffic and convert more sales.
Amberly has been in the marketing, PR, and advertising industry for over 8 years and has worked with companies such as Walt Disney World, StudentCity, Nickelodeon and Samsung. She spent three years living in South Korea where she taught Business English, Marketing and Social Media courses to corporate executives and CEO’s. In her free time she enjoys blogging, cooking, travelling, and playing with her Korean cat Yeowzers!

Need help with your social media? Would you like a 1 hour consultation to review your current social media strategy? Visit www.mannixmarketing.com or call (518) 743-9424 today!


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  • The beauty of internet marketing is that everything can be tracked. Everything.
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • Profile Image: Upload 180 x 180 pixels (display size is 160 x 160 px)Image can be uploaded from your computer or from your Facebook photo album.The profile image becomes the thumbnail that shows next to all of your posts. This is a great branding tool!
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?Contests – Best engagement photos, cutest couple, etc.
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?Contests – Best engagement photos, cutest couple, etc.
  • The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?Contests – Best engagement photos, cutest couple, etc.
  • ACCVB - Social Media Presentation

    1. 1. Amberly Rundell SEO & Social Media Specialist Mannix Marketing Secrets, Tips and Tricks to Grow Your Business using
    2. 2. Amberly Rundell SEO & Social Media Specialist Mannix Marketing
    3. 3. Website Design Social Media Marketing Search Engine Optimization (SEO) Mobile Marketing Regional Guides
    4. 4. Welcome to the Social Media Revolution http://www.youtube.com/watch?v=ZQzsQkMFgHE
    5. 5. • RRun a Contestun aRun Contest Contest
    6. 6. 84% of B2B marketers use social media in some form
    7. 7. Top 5 Social Media Sites for Business
    8. 8. What is Facebook?
    9. 9. What is Facebook?
    10. 10. Why should I market on Facebook?
    11. 11. 1 Billion People
    12. 12. 77% of B2C’s acquired customers from Facebook: (State of Inbound Marketing) 2012)
    13. 13. Market Research Photo Credit: www.researchrockstar.com
    14. 14. Build Credibility
    15. 15. Build Website Traffic
    16. 16. Build Trust www.hubspot.com
    17. 17. Build Relationships With Your Customers Photo Credit: www.famousbloggers.net
    18. 18. Spy on Competitors
    19. 19. Promote Events
    20. 20. Promote Your Products & Services
    21. 21. More Sales
    22. 22. Does it really work?
    23. 23. The Proof is in the Numbers Website visits from Facebook
    24. 24. Case Studies https://www.facebook.com/business/success
    25. 25. Facebook is not just for the big dogs…
    26. 26. Go Viral
    27. 27. “The Internet is the most powerful marketing tool in history.”
    28. 28. Top 10 Facebook Marketing Tips
    29. 29. #1 - Create an Awesome Facebook Page www.facebook.com/pages/create.php
    30. 30. Do the Check
    31. 31. Add a visually appealing cover photo
    32. 32. Got it? Flaunt it!
    33. 33. Put your website address in your “About” section
    34. 34. Create an “Easy To Remember” Address
    35. 35. #2 - Connect with Others
    36. 36. • Business Partners • Clients • Members of the Chamber of Commerce • News Channels • Potential Business Clients • Competitors • Influencers
    37. 37. #3 - Post Interesting Content
    38. 38. How do YOU stand out?
    39. 39. USP
    40. 40. What is UNIQUE to your business?
    41. 41. Do you have a unique product?
    42. 42. Give them the experience
    43. 43. Pull back the curtains!
    44. 44. Employee Spotlights • FAQ’s • Testimonials • How long you’ve worked for the company • Job duties
    45. 45. http://www.albany.org/about/cvb/staff/ Tip: FastStone Screen Capture
    46. 46. Be the First To Provide News
    47. 47. Share Events
    48. 48. Provoke an Emotion
    49. 49. Show off your establishment
    50. 50. Host your next company meeting with us!
    51. 51. Our venue is the perfect place for your wedding reception!
    52. 52. Pictures Say A Thousand Words www.saratogapaintandsip.com
    53. 53. Be Genuinely Interested in Your Audience
    54. 54. Testimonials (Make sure to get permission first!)
    55. 55. Video
    56. 56. Nobody clicks on boring
    57. 57. Be Shocking
    58. 58. Be Current
    59. 59. Post Pictures of the Community (And encourage people to tag themselves on your page!)
    60. 60. #4 - Listen
    61. 61. Talk Back! Remember to Comment, Like, Share, etc. (**Most businesses forget to do this!)
    62. 62. #5 - Engage Your Audience
    63. 63. “Activate your fans, don’t just collect them like baseball cards.” -Jay Baer, Convince & Convert
    64. 64. Caption Contests
    65. 65. Tell your fans what to do! “Comment below…” “Click like if..” “Share this..” “True or False” “Caption this..”
    66. 66. Polls Use Facebook as a marketing research tool!
    67. 67. What is your favorite dish on our menu? a) Shrimp Ravioli Florentine b) Balsamic Blue Filet Mignon c) “Filet” Cheese Steak
    68. 68. Ask an Open End Question •What service/product/item would you like to see added? •How has our (service/product) helped you? •What can we do to be better? •Who’s going to participate in (xyz) this weekend?
    69. 69. Community Events
    70. 70. # 6 - Give them Eye Candy!
    71. 71. Make Collages www.ribbet.com
    72. 72. Edit Photos Like a Pro! www.picmonkey.com
    73. 73. www.picmonkey.com
    74. 74. www.picmonkey.com
    75. 75. Collages App Search for “Collages” in your App Store on your smart phone. It’s free!
    76. 76. #7 - Give Them Something www.mashable.com
    77. 77. Exclusive Promotions
    78. 78. It’s Fan Friday! Come in and say “I’m a Facebook fan” at the register and receive 10% of your purchase!
    79. 79. #8 - Educate
    80. 80. Be the Authority
    81. 81. Share Tips
    82. 82. Share Tips
    83. 83. Top 10 Tips List • Top 10 “Must See” Places in Albany • Top 10 Things To Do in the Adirondacks • Top 10 Tips For Healthy Eating • Top 10 Must Wear Trends this Summer
    84. 84. # 9 – Make It Fun With Apps
    85. 85. Add Events, Menu, etc.
    86. 86. Get Leads
    87. 87. www.woobox.com
    88. 88. #10 - Promote!
    89. 89. How To Get More Fans
    90. 90. Add Icons to your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
    91. 91. Email Newsletters
    92. 92. Social Proof
    93. 93. Add the Facebook Social Plugin to your Website
    94. 94. Add Icons to Your Website
    95. 95. Receipts
    96. 96. Promotional Materials
    97. 97. Word of Mouth “Don’t forget to find us on Facebook!”
    98. 98. Media
    99. 99. Find us on to stay updated on special rates, local events and exclusive deals just for our fans!
    100. 100. Run a Contest
    101. 101. Contests
    102. 102. Contests www.woobox.com
    103. 103. Giveaways www.rafflecopter.com
    104. 104. Facebook Ads www.facebook.com/advertising
    105. 105. www.facebook.com/advertising
    106. 106. FAQ’s
    107. 107. “How often should I post on Facebook?”
    108. 108. About 4-5 times a week
    109. 109. “How do I have time to do this?”
    110. 110. Save time with the Facebook Scheduler!
    111. 111. “How do I get more likes?”
    112. 112. bit.ly/189avry 25 Tips To Get More Fans
    113. 113. https://www.facebook.com/help
    114. 114. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
    115. 115. Let’s Connect! @AmberlyOnline arundell@mannixmarketing.com (518) 743-9424 www.facebook.com/mannixmarketing www.AmberlyRundell.com www.mannixmarketing.com
    116. 116. bit.ly/174EUmp
    117. 117. You can do this!

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