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2020 Vision: Coupon Trends to Keep an Eye on this Year

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by Dan Cohen

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2020 Vision: Coupon Trends to Keep an Eye on this Year

  1. 1. pcworld.com/couponcodes 2020 : Coupon Trends to Keep an Eye on this Year Dan Cohen, Group Commercial Director wsj.com/coupons wired.com/coupons
  2. 2. Who is this guy? · 15 years · Network, Agency & Publisher Who is this company? · 2014 · 35+ projects · Hamburg HQ
  3. 3. Twenty Nineteen in Numbers 68% Source: Statista 2019, Valasis 2019, Invespro 2018, CJ Affiliate , DLA Piper 2020 66%55% 31bn $4bn 650+ 23% 7% 5% 88% 160,000
  4. 4. CONSUMERS
  5. 5. PLAYERS
  6. 6. CONTEXT
  7. 7. DIVERSIFICATION
  8. 8. TECHNOLOGY
  9. 9. COMPLIANCE
  10. 10. Clear KPIs Talk to publishers early “Bottom up approach” Bricks & Clicks Audit often
  11. 11. pcworld.com/couponcodeswired.com/coupons jessica.weisman@savings-united.com leah.holcomb@savings-united.com dan.cohen@savings-united.com P a r t n e r s h i p s . U S @ s a v i n g s - u n i t e d . c o m wsj.com/coupons

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