A Proven Blueprint for Scaling past 8 Figures in eCommerce

1. 15 Foundations for a TRULY Scalable eCommerce Brand Presented By Alex Brown (the guy in the photo trying to look cool)

2. A bit about me... Been in eCommerce for just over 5 years Huge Goofball Music junkie Known to party here and there

3. I’m not a guru I don’t pretend to have all the answers Continual learning is key Communities & eventss like this are key

4. Failures and Flops Started with crowdfunding I slept in a freaking garage But I learned a lot

5. •$10M in our first year •300M video views •2+ million packages shipped •NO email marketing •NO Affiliates •Worst Website Ever

6. Kevin Harrington Dan Bilzerian

7. Taylor Swift Jack Black

8. They got me featured in…

9. My instagram life was DOPE. My real life was a different story

10. We scaled ALL of our problems with our business - it was a disaster….truly!

11. The Acquisition Fetish We were acquiring a ton of customers, but they weren’t sticking around long Our organic reach was shrinking If we turned off our ads, we stopped making money (sound familiar?)

12. The Video View Fetish Guess who cared most about how many views our videos were getting? We were obsessed with vanity metrics We fully lost connection with what our brand was as we started to learn how to scale our marketing

13. We Plateau’d We were working ourselves into the ground The novelty wore off We couldn’t grow any more The reality: we weren’t really building a brand

14. A REAL Brand in eCommerce Means getting good at business, and enjoying the process

15. You HAVE to see the big picture If you don’t know how to put the right hats on the right people, you end up wearing them all

16. Important Notes Do NOT get overwhelmed – because if you don’t see the big picture you WILL get overwhelmed Progress over Perfection – If any of these will break, and then you will be able to strengthen them

17. Don’t Take Notes on the Slides Write down ideas that come up as they relate to YOUR business Email me and I’ll send you this presentation deck and whatever else you need alex@eCommerceRockstars.co

18. I have an offer… But I am here to help you FIRST and FOREMOST. If you want to join my accelerator program, you can do so at 50% off the regular price for those who attend this talk - $1,000 for lifetime access Allow me to give you as much gold as I can first

19. The Road To an 8 Figure eCommerce Brand: • Foundation #1: Introduction, Vision & Mindset • Foundation #2: Organization, Systems & Structures • Foundation #3: Data, Metrics & Analytics • Foundation #4: Acquisition & Growth • Foundation #5: Website & Tech • Foundation #6: Branding • Foundation #7: Content • Foundation #8: Product Development • Foundation #9: Manufacturing • Foundation #10: Packaging • Foundation #11: Fulfillment & Logistics • Foundation #12: Building a Team • Foundation #13: Amazon Basics & Scaling • Foundation #14: Finance • Foundation #15: Retention

20. Foundation #1: Introduction, Vision & Mindset • Purpose-driven eCommerce • Vivid Vision (cameron herald)- Your Compass • Goal Setting & Mindset • Sexy Nerd Matrix - Big Picture Thinking • Evolved Enterprise - Yanik Silver alex@eCommerceRockstars.co

21. Foundation #2: Organization, Systems & Structures • Organization 101 - Project Management Software, GDrive Organization, etc • Process Development – everything in your business is a process • Tracking your daily activities - group into what could be a role alex@ecommercerockstars.co

22. Foundation #3: Data, Metrics & Analytics • Get proper tracking in place - GA + UTM’s • Acquisition Metrics vs. Retention Metrics • Business optimization metrics • babakazad.com - download his free scaling guide - absolutely incredible • PraxisMetrics.com alex@eCommerceRockstars.co

23. Foundation #4: Acquisition & Growth • Integrated Acquisition Funnels • PR & Press • Email Marketing Foundations • Ninja Email Copywriting • Influencer Marketing • Performance & Affiliate Marketing • Facebook Ads & Strategy • Instagram Ads & Strategy • Youtube Ads & Strategy alex@eCommerceRockstars.co

24. Foundation #5: Website & Tech • Website Platforms • Roadmapping – many ways up the mountain • Working with an Agency • Working with a technical advisor • "Cancellation Funnel" - For Subscriptions alex@eCommerceRockstars.co

25. The Road To an 8 Figure eCommerce Brand: • Foundation #1: Introduction, Vision & Mindset • Foundation #2: Organization, Systems & Structures • Foundation #3: Data, Metrics & Analytics • Foundation #4: Acquisition & Growth • Foundation #5: Website & Tech • Foundation #6: Branding • Foundation #7: Content • Foundation #8: Product Development • Foundation #9: Manufacturing • Foundation #10: Packaging • Foundation #11: Fulfillment & Logistics • Foundation #12: Building a Team • Foundation #13: Amazon Basics & Scaling • Foundation #14: Finance • Foundation #15: Retention alex@eCommerceRockstars.co Ecommercerockstars.co/accelerator Code: ASW2020 - 50% off

26. Foundation #6: Branding • The branding cycle: • Creating the story alex@eCommerceRockstars.co

27. Foundation #7: Content • Types of content: photos, videos & copy • Working with creative teams • Defining brand guidelines • Defining content objectives • Engage & Filter alex@eCommerceRockstars.co

28. Foundation #8: Product Development • Working with sourcing agents • Finding what you can do better or what is missing • Understanding your audience • Working with manufacturers • Advanced/Technical Product Development alex@eCommerceRockstars.co

29. Foundation #9: Manufacturing • Decreasing risk + increasing leverage • The manufacturer search database – will email you an example • Pitching the vision & humble posturing • Renegotiating with manufacturers • Manufacturing agreements alex@eCommerceRockstars.co

30. Foundation #10: Packaging • Packaging and customer experience • Functional packaging • Protective & instructional • Custom Packaging Examples - Lumi alex@eCommerceRockstars.co

31. Foundation #11: Fulfillment & Logistics • Working with a 3PL - agreements, terms, rates • Fulfilling in-house • International fulfillment alex@eCommerceRockstars.co

33. Foundation #12: Building a Team • Outsourcing & Hiring VA’s - freeeup.com • Brining on full-time members - have a process, always be hiring, outside the box applications • Retaining good people alex@eCommerceRockstars.co

34. Foundation #13: Amazon Basics & Scaling • Amazon Fundamentals - listing, positioning, copy, images • Amazon PPC and Scaling - AMZPathfinder.com alex@eCommerceRockstars.co

35. Foundation #14: Finance • Are you a finance person? • Finance Foundations - Who and What • Sources of Capital - fundraising, loans, etc • Cashflow forecasting & inventory planning alex@eCommerceRockstars.co

36. Foundation #15: Retention • All scalable businesses thrive on repeat business • Retention starts before the sale • Never lose a customer again - Joey Coleman • +30% sales from email/repeat customers • "Residual Influence" alex@eCommerceRockstars.co

38. Remember - you HAVE to see the big picture If you don’t know how to put the right hats on the right people, you end up wearing them all alex@eCommerceRockstars.co

39. Ecommercerockstars.co/accelerator Code: ASW2020 for 50% off alex@ecommercerockstars.co THANKS!!!

A Proven Blueprint for Scaling past 8 Figures in eCommerce

You are reading a preview.

Check these out next

A Proven Blueprint for Scaling past 8 Figures in eCommerce

More Related Content

Slideshows for you (20)

Similar to A Proven Blueprint for Scaling past 8 Figures in eCommerce (20)

More from Affiliate Summit (20)

Recently uploaded (20)