TBEX North America 2015: Fort Lauderdale Evelyn Kanter
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Community: How to get a Reporter to Call: Growing your Blog with Media Interviews
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TBEX North America 2015: Fort Lauderdale Evelyn Kanter
- 2. How to Get a Reporter to Call Growing your blog with media interviews • Evelyn Kanter • www.ecoXplorer.com • www.NYContheCheap.com • www.EvelynKanter.com
- 3. How to Get a Reporter to Call
- 4. How to Get a Reporter to Call • Traditional or Legacy Media = • Newspapers • Magazines • Radio • TV
- 5. How to Get a Reporter to Call • Networking = • Conferences like TBEX, BlogHer • Restaurant and hotel openings • Chamber of Commerce meetings
- 6. How to Get a Reporter to Call • Networking Tip = • Seek out traditional reporters and broadcasters and work your way up the food chain
- 7. How to Get a Reporter to Call • Use resources reporters use = • HARO (Help a Reporter Out) • A quote that has challenged or inspired you and why • Tips on finding the balance between working at home and raising family
- 8. How to Get a Reporter to Call • Use resources reporters use = • Media Kitty • Mediabistro Revolving Door • Tripitini
- 9. How to Get a Reporter to Call • Tip: fam vs. press trip = • Fams are for travel agents, freeloaders • Press trips are for working bloggers, writers, photographers, videographers, podcasters
- 10. How to Get a Reporter to Call • Erin Bender, travelwithbender.com • Notify your local print & broadcast media, ask if they are open to contributions • Hashtag up a storm • Watch the PVs roll in and get more work
- 11. How to Get a Reporter to Call • Diana Lambdin Meyer, mojotraveler.com • Write articles for local tourist board • Be sure your bio and blog link appear on posts • Watch the PVs roll in, and get more work
- 12. How to Get a Reporter to Call • Linda DuVal, pikespeakonthecheap.com • Contact local radio station • Do weekly what’s new, what’s on sale feature • Watch the PVs roll in, and get more work
- 13. How to Get a Reporter to Call • Sara Broers, walkingtours.com • Start a local weekly or monthly breakfast club • Invite local bloggers and business owners • Contact local radio station, newspaper • Watch the PVs roll in and get more work
- 14. How to Get a Reporter to Call Tip from AP Travel Editor Beth Harpaz: • Don’t make it difficult for important influencers • Be sure there’s contact info on your blog, reviews on Yelp or TripAdvisor, so a journalist can find you.
- 15. How to Get a Reporter to Call • Extend your horizons = • Airline in-flight magazines • Local and regional publications + broadcasters • Industry publications • Valerie Rogers, Oregon wine expert
- 16. How to Get a Reporter to Call When to contact a reporter: • Find out their deadline and avoid it • Take advantage of weekends, holidays • Know how far in advance articles or interviews are planned
- 17. How to Get a Reporter to Call How to contact a reporter: • Snail mail • Email • Text • Social media
- 18. How to Get a Reporter to Call What to do when you get the call: • YES! What time and where? • Get there early • Stand up • Smile • Be brief
- 19. How to Get a Reporter to Call Tip: • Cut the time of a broadcast interview in half and plan accordingly • Don’t waste time with unnecessary thank yous
- 20. How to Get a Reporter to Call Tip: • It’s not about the questions, it’s about the answers • Prepare for what you want to be asked and what you want to avoid
- 21. How to Get a Reporter to Call Tip: • Know what you want to say and say it • Prepare three must-say points and focus on them • Think about what the audience wants to know
- 22. How to Get a Reporter to Call Tip: • Sorry, I tuned in late. • What’s your name? • What’s the name of your blog, podcast, e-book or mobile app?
- 23. How to Get a Reporter to Call What to wear: • Keep it simple • Bright, solid colors • No bouncy earrings • Jacket to hide microphone • Hair away from face
- 24. How to Get a Reporter to Call What men should wear: • Keep it simple • Flesh-toned or pastel shirts • Simple tie patterns • Long-sleeved shirts to hide tattoos • No bouncy earrings
- 25. How to Get a Reporter to Call Which camera to look into: • Forget the camera. • Look at the interviewer. • Relax and enjoy yourself • See the PVs roll in, get called back, get more work
- 26. How to Get a Reporter to Call Growing your blog with media interviews • Evelyn Kanter • evelyn@EvelynKanter.com • evelyn@ecoXplorer.com • evelyn@NYContheCheap.com