Making your attendee marketing sticky like spiderman's web

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This tip heavy presentation was given at AENC"s (Association Executives of North Carolina) Marketing and Communications Day to a packed room full of association executives. The focus of the presentation is how to drive more attendees to your meetings and conferences. Real life examples are given throughout the presentation.

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Making your attendee marketing sticky like spiderman's web

  1. 1. Making Your Attendee Marketing Sticky Like Spiderman’s Web Scott Oser Scott Oser Associates @scottoser
  2. 2. Agenda • About You! • Tips and Tricks for Attendee Marketing • Q&A
  3. 3. What type of organization are you from? • Trade • Individual • Hybrid • National • Regional
  4. 4. What Primary Role Do You Play? • Membership • Marketing • Meetings • Education • We are small staff! I do some of everything!
  5. 5. How Many Attendees Come to Your Primary Meeting? • 0-500 • 501-1000 • 1001-5000 • 5000+
  6. 6. Tips and Tricks for Sticky Attendee Marketing Plan! Plan! Plan!
  7. 7. Tips and Tricks for Sticky Attendee Marketing Plan! Plan! Plan! • Review past activities/current situation • Define target markets • USP—Create themes and messaging • Identify potential tactics • Determine human and financial resources required • Allocate budget
  8. 8. Tips and Tricks for Sticky Attendee Marketing Your Website Is Your Home Base
  9. 9. Tips and Tricks for Sticky Attendee Marketing Don’t Be A One Trick Pony!
  10. 10. Tips and Tricks for Sticky Attendee Marketing Use What You Already Have!
  11. 11. Tips and Tricks for Sticky Attendee Marketing Use What You Already Have! • Publications • Website • E-newsletters • LinkedIn, Facebook, Pinterest, Youtube, Instagram, Twitter • Components/Chapters/SIGs • Speakers • Exhibitors/Sponsors • Leadership
  12. 12. Tips and Tricks for Sticky Attendee Marketing Target! Target! Target!
  13. 13. Tips and Tricks for Sticky Attendee Marketing Start a conversation. Get people engaged!
  14. 14. Tips and Tricks for Sticky Attendee Marketing Be consistent but don’t be afraid to mix things up.
  15. 15. Tips and Tricks for Sticky Attendee Marketing Track! Track! Track!
  16. 16. Tips and Tricks for Sticky Attendee Marketing Track! Track! Track! • Source codes • Unique urls • Timing of orders
  17. 17. Tips and Tricks for Sticky Attendee Marketing • Plan! Plan! Plan! • Your website is your home base • Don’t be a one trick pony! • Use what you already have! • Target! Target! Target! • Start a conversation. Get people engaged! • Be consistent but don’t be afraid to mix things up. • Track! Track! Track! • Let your fans do the talking—BONUS TIP! • Develop promotional partnerships— BONUS TIP!
  18. 18. Tips and Tricks for Sticky Attendee Marketing Questions & Answers
  19. 19. THANK YOU FOR ATTENDING!! Scott Oser, Scott Oser Associates 301-279-0468 scott@scottoserassociates.com @scottoser

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