Making your attendee marketing sticky like spiderman's web

Scott Oser Associates, Inc.
Scott Oser Associates, Inc.Omni-channel Marketing | Membership Recruitment, Retention and Engagement | Advertising, Sponsorship and Exhibit Sales at Scott Oser Associates, Inc.
Making Your Attendee Marketing 
Sticky Like Spiderman’s Web 
Scott Oser 
Scott Oser Associates 
@scottoser
Agenda 
• About You! 
• Tips and Tricks for Attendee 
Marketing 
• Q&A
What type of organization are 
you from? 
• Trade 
• Individual 
• Hybrid 
• National 
• Regional
What Primary Role Do You Play? 
• Membership 
• Marketing 
• Meetings 
• Education 
• We are small staff! I do some of 
everything!
How Many Attendees Come to 
Your Primary Meeting? 
• 0-500 
• 501-1000 
• 1001-5000 
• 5000+
Tips and Tricks for Sticky 
Attendee Marketing 
Plan! Plan! Plan!
Tips and Tricks for Sticky 
Attendee Marketing 
Plan! Plan! Plan! 
• Review past activities/current situation 
• Define target markets 
• USP—Create themes and messaging 
• Identify potential tactics 
• Determine human and financial 
resources required 
• Allocate budget
Tips and Tricks for Sticky 
Attendee Marketing 
Your Website Is Your Home Base
Tips and Tricks for Sticky 
Attendee Marketing 
Don’t Be A One Trick Pony!
Tips and Tricks for Sticky 
Attendee Marketing 
Use What You Already Have!
Tips and Tricks for Sticky 
Attendee Marketing 
Use What You Already Have! 
• Publications 
• Website 
• E-newsletters 
• LinkedIn, Facebook, Pinterest, Youtube, 
Instagram, Twitter 
• Components/Chapters/SIGs 
• Speakers 
• Exhibitors/Sponsors 
• Leadership
Tips and Tricks for Sticky 
Attendee Marketing 
Target! Target! Target!
Tips and Tricks for Sticky 
Attendee Marketing 
Start a conversation. Get 
people engaged!
Tips and Tricks for Sticky 
Attendee Marketing 
Be consistent but don’t be afraid to 
mix things up.
Tips and Tricks for Sticky 
Attendee Marketing 
Track! Track! Track!
Tips and Tricks for Sticky 
Attendee Marketing 
Track! Track! Track! 
• Source codes 
• Unique urls 
• Timing of orders
Tips and Tricks for Sticky 
Attendee Marketing 
• Plan! Plan! Plan! 
• Your website is your home base 
• Don’t be a one trick pony! 
• Use what you already have! 
• Target! Target! Target! 
• Start a conversation. Get people 
engaged! 
• Be consistent but don’t be afraid to mix 
things up. 
• Track! Track! Track! 
• Let your fans do the talking—BONUS TIP! 
• Develop promotional partnerships— 
BONUS TIP!
Tips and Tricks for Sticky 
Attendee Marketing 
Questions & Answers
THANK YOU FOR ATTENDING!! 
Scott Oser, Scott Oser Associates 
301-279-0468 scott@scottoserassociates.com 
@scottoser
1 of 19

Recommended

Using Social Media for News Organizations by
Using Social Media for News OrganizationsUsing Social Media for News Organizations
Using Social Media for News OrganizationsKyle Lacy
1.9K views76 slides
Top 5 Reasons Not To Ignore Facebook Ads (Even If You Think Your Prospects Ar... by
Top 5 Reasons Not To Ignore Facebook Ads (Even If You Think Your Prospects Ar...Top 5 Reasons Not To Ignore Facebook Ads (Even If You Think Your Prospects Ar...
Top 5 Reasons Not To Ignore Facebook Ads (Even If You Think Your Prospects Ar...Nicola Cairncross
660 views24 slides
Building high performance_culture_rockefeller by
Building high performance_culture_rockefellerBuilding high performance_culture_rockefeller
Building high performance_culture_rockefellerAIESEC
1.4K views16 slides
Business networking for Independent Directors by
Business networking for Independent DirectorsBusiness networking for Independent Directors
Business networking for Independent DirectorsVandana M
263 views13 slides
How to Optimize PR for Online Media by
How to Optimize PR for Online MediaHow to Optimize PR for Online Media
How to Optimize PR for Online MediaFSC Interactive
497 views33 slides
BayPresentation by
BayPresentationBayPresentation
BayPresentationBranden Diehl
103 views13 slides

More Related Content

What's hot

Who Says B2B Research is Boring and Emotionless? by
Who Says B2B Research is Boring and Emotionless? Who Says B2B Research is Boring and Emotionless?
Who Says B2B Research is Boring and Emotionless? Loretta Hudelot
1.1K views34 slides
20131209 Path to Value Creation by
20131209 Path to Value Creation 20131209 Path to Value Creation
20131209 Path to Value Creation Peter Xie
246 views16 slides
Circles of Support by
Circles of SupportCircles of Support
Circles of SupportImpSMART
313 views12 slides
How To Run A Sucessful Kickstarter Campaign by
How To Run A Sucessful Kickstarter CampaignHow To Run A Sucessful Kickstarter Campaign
How To Run A Sucessful Kickstarter CampaignNicholas Duddy
277 views23 slides
Ad:Venture Marketing Masterclass by
Ad:Venture Marketing MasterclassAd:Venture Marketing Masterclass
Ad:Venture Marketing MasterclassJonny Ross
184 views28 slides
User adoption challenges lets make it stick #spscambridge by
User adoption challenges lets make it stick #spscambridgeUser adoption challenges lets make it stick #spscambridge
User adoption challenges lets make it stick #spscambridgeAntje Lamartine
34 views23 slides

What's hot(20)

Who Says B2B Research is Boring and Emotionless? by Loretta Hudelot
Who Says B2B Research is Boring and Emotionless? Who Says B2B Research is Boring and Emotionless?
Who Says B2B Research is Boring and Emotionless?
Loretta Hudelot1.1K views
20131209 Path to Value Creation by Peter Xie
20131209 Path to Value Creation 20131209 Path to Value Creation
20131209 Path to Value Creation
Peter Xie246 views
Circles of Support by ImpSMART
Circles of SupportCircles of Support
Circles of Support
ImpSMART313 views
How To Run A Sucessful Kickstarter Campaign by Nicholas Duddy
How To Run A Sucessful Kickstarter CampaignHow To Run A Sucessful Kickstarter Campaign
How To Run A Sucessful Kickstarter Campaign
Nicholas Duddy277 views
Ad:Venture Marketing Masterclass by Jonny Ross
Ad:Venture Marketing MasterclassAd:Venture Marketing Masterclass
Ad:Venture Marketing Masterclass
Jonny Ross184 views
User adoption challenges lets make it stick #spscambridge by Antje Lamartine
User adoption challenges lets make it stick #spscambridgeUser adoption challenges lets make it stick #spscambridge
User adoption challenges lets make it stick #spscambridge
Antje Lamartine34 views
4 Keys to Grow Your Landscape Business in 2015 by Chuck Bowen
4 Keys to Grow Your Landscape Business in 20154 Keys to Grow Your Landscape Business in 2015
4 Keys to Grow Your Landscape Business in 2015
Chuck Bowen526 views
There is not business like Sales business by Brett Kinsey
There is not business like Sales businessThere is not business like Sales business
There is not business like Sales business
Brett Kinsey128 views
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S... by Meredith Oliver
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with S...
Meredith Oliver438 views
Lecture 9: Press Releases by Jennifer Cox
Lecture 9: Press ReleasesLecture 9: Press Releases
Lecture 9: Press Releases
Jennifer Cox1.4K views
Event Marketing | Pirate Skills | Ben Sufiani by Pirate Skills
Event Marketing | Pirate Skills | Ben SufianiEvent Marketing | Pirate Skills | Ben Sufiani
Event Marketing | Pirate Skills | Ben Sufiani
Pirate Skills568 views
The Scroll: Hamilton's Social Media Strategy (and Platform) by Jess Krywosa
The Scroll: Hamilton's Social Media Strategy (and Platform)The Scroll: Hamilton's Social Media Strategy (and Platform)
The Scroll: Hamilton's Social Media Strategy (and Platform)
Jess Krywosa1.8K views
NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder... by Arjun Rai
NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...
NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...
Arjun Rai709 views
Find a career not a job by Emad Ahmed
Find a career not a jobFind a career not a job
Find a career not a job
Emad Ahmed345 views

Viewers also liked

@insopportabile - BTWIC 2014 - #sardolicesimo, tra identità, racconti e part... by
@insopportabile - BTWIC 2014 - #sardolicesimo, tra identità, racconti e part...@insopportabile - BTWIC 2014 - #sardolicesimo, tra identità, racconti e part...
@insopportabile - BTWIC 2014 - #sardolicesimo, tra identità, racconti e part...BTO Educational
585 views23 slides
Roberta Milano - BTO Edizione delle Isole by
Roberta Milano - BTO Edizione delle IsoleRoberta Milano - BTO Edizione delle Isole
Roberta Milano - BTO Edizione delle IsoleBTO Educational
491 views30 slides
ALESSANDRO RINALDI - #COOL-TOUR - BTO Buy Tourism Online 2013 by
ALESSANDRO RINALDI - #COOL-TOUR - BTO Buy Tourism Online 2013ALESSANDRO RINALDI - #COOL-TOUR - BTO Buy Tourism Online 2013
ALESSANDRO RINALDI - #COOL-TOUR - BTO Buy Tourism Online 2013BTO Educational
851 views20 slides
Success T.H.I.E.F. by
Success T.H.I.E.F.Success T.H.I.E.F.
Success T.H.I.E.F.Tom Curtis
330 views9 slides
Attorney marketing 101 by
Attorney marketing 101Attorney marketing 101
Attorney marketing 101Daniel Carney
362 views10 slides

Viewers also liked(19)

@insopportabile - BTWIC 2014 - #sardolicesimo, tra identità, racconti e part... by BTO Educational
@insopportabile - BTWIC 2014 - #sardolicesimo, tra identità, racconti e part...@insopportabile - BTWIC 2014 - #sardolicesimo, tra identità, racconti e part...
@insopportabile - BTWIC 2014 - #sardolicesimo, tra identità, racconti e part...
BTO Educational585 views
Roberta Milano - BTO Edizione delle Isole by BTO Educational
Roberta Milano - BTO Edizione delle IsoleRoberta Milano - BTO Edizione delle Isole
Roberta Milano - BTO Edizione delle Isole
BTO Educational491 views
ALESSANDRO RINALDI - #COOL-TOUR - BTO Buy Tourism Online 2013 by BTO Educational
ALESSANDRO RINALDI - #COOL-TOUR - BTO Buy Tourism Online 2013ALESSANDRO RINALDI - #COOL-TOUR - BTO Buy Tourism Online 2013
ALESSANDRO RINALDI - #COOL-TOUR - BTO Buy Tourism Online 2013
BTO Educational851 views
Success T.H.I.E.F. by Tom Curtis
Success T.H.I.E.F.Success T.H.I.E.F.
Success T.H.I.E.F.
Tom Curtis330 views
BTO Educational - Consiglio Direttivo - 19 novembre 2010 by BTO Educational
BTO Educational - Consiglio Direttivo - 19 novembre 2010BTO Educational - Consiglio Direttivo - 19 novembre 2010
BTO Educational - Consiglio Direttivo - 19 novembre 2010
BTO Educational541 views
Startup shocker: Bootstrapping for the non-geek by Saul Fleischman
Startup shocker: Bootstrapping for the non-geekStartup shocker: Bootstrapping for the non-geek
Startup shocker: Bootstrapping for the non-geek
Saul Fleischman2.1K views
Pixel crayons company profile by ajohnson85
Pixel crayons company profilePixel crayons company profile
Pixel crayons company profile
ajohnson85187 views
BENI CULTURALI e TURISMO - L'AGORA di Polis, a Firenze - 18 Luglio 2012 by BTO Educational
BENI CULTURALI e TURISMO - L'AGORA di Polis, a Firenze - 18 Luglio 2012BENI CULTURALI e TURISMO - L'AGORA di Polis, a Firenze - 18 Luglio 2012
BENI CULTURALI e TURISMO - L'AGORA di Polis, a Firenze - 18 Luglio 2012
BTO Educational872 views
Human resource management - OHS by Loan Lala
Human resource management - OHSHuman resource management - OHS
Human resource management - OHS
Loan Lala242 views
MONICA FABRIS - Internet Better Tuscany - 5 Maggio 2011 by BTO Educational
MONICA FABRIS - Internet Better Tuscany - 5 Maggio 2011MONICA FABRIS - Internet Better Tuscany - 5 Maggio 2011
MONICA FABRIS - Internet Better Tuscany - 5 Maggio 2011
BTO Educational474 views
Paolo Iabichino - BTO Edizione delle Isole by BTO Educational
Paolo Iabichino - BTO Edizione delle IsolePaolo Iabichino - BTO Edizione delle Isole
Paolo Iabichino - BTO Edizione delle Isole
BTO Educational512 views
2-2_2. master plans bulgaria 2012 by YWPBulgaria
2-2_2. master plans bulgaria   20122-2_2. master plans bulgaria   2012
2-2_2. master plans bulgaria 2012
YWPBulgaria278 views
LEONARDO PIRAS - Internet Better Tuscany - 5 Maggio 2011 by BTO Educational
LEONARDO PIRAS - Internet Better Tuscany - 5 Maggio 2011LEONARDO PIRAS - Internet Better Tuscany - 5 Maggio 2011
LEONARDO PIRAS - Internet Better Tuscany - 5 Maggio 2011
BTO Educational490 views
renewable energy law solutions Italy by Carlo Scarpa
renewable energy law solutions Italyrenewable energy law solutions Italy
renewable energy law solutions Italy
Carlo Scarpa405 views
IRPET - PM '15 - Stefano Casini Benvenuti - 15 Aprile 2011 by BTO Educational
IRPET - PM '15 - Stefano Casini Benvenuti - 15 Aprile 2011IRPET - PM '15 - Stefano Casini Benvenuti - 15 Aprile 2011
IRPET - PM '15 - Stefano Casini Benvenuti - 15 Aprile 2011
BTO Educational441 views
Lean abc's by Tom Curtis
Lean abc'sLean abc's
Lean abc's
Tom Curtis1.3K views

Similar to Making your attendee marketing sticky like spiderman's web

Emerging web tactics for 2013 by
Emerging web tactics for 2013Emerging web tactics for 2013
Emerging web tactics for 2013ofeakins
1.1K views70 slides
Using LinkedIn Effectively for Sales People by
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleDale Denham
296 views39 slides
Marketing for Christian Writers - Overview of Marketing Strategy by
Marketing for Christian Writers - Overview of Marketing StrategyMarketing for Christian Writers - Overview of Marketing Strategy
Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson
558 views23 slides
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin... by
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
3.8K views77 slides
PR and digital marketing - engaging your audience by
PR and digital marketing -  engaging your audiencePR and digital marketing -  engaging your audience
PR and digital marketing - engaging your audienceAura PR
109 views21 slides
The Facebook Formula - Successfully Generating Mortgage Clients with Facebook by
The Facebook Formula - Successfully Generating Mortgage Clients with FacebookThe Facebook Formula - Successfully Generating Mortgage Clients with Facebook
The Facebook Formula - Successfully Generating Mortgage Clients with FacebookChris Johnstone
6.1K views71 slides

Similar to Making your attendee marketing sticky like spiderman's web(20)

Emerging web tactics for 2013 by ofeakins
Emerging web tactics for 2013Emerging web tactics for 2013
Emerging web tactics for 2013
ofeakins1.1K views
Using LinkedIn Effectively for Sales People by Dale Denham
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales People
Dale Denham296 views
Marketing for Christian Writers - Overview of Marketing Strategy by Linda Fulkerson
Marketing for Christian Writers - Overview of Marketing StrategyMarketing for Christian Writers - Overview of Marketing Strategy
Marketing for Christian Writers - Overview of Marketing Strategy
Linda Fulkerson558 views
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin... by Content Marketing Norge
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
PR and digital marketing - engaging your audience by Aura PR
PR and digital marketing -  engaging your audiencePR and digital marketing -  engaging your audience
PR and digital marketing - engaging your audience
Aura PR109 views
The Facebook Formula - Successfully Generating Mortgage Clients with Facebook by Chris Johnstone
The Facebook Formula - Successfully Generating Mortgage Clients with FacebookThe Facebook Formula - Successfully Generating Mortgage Clients with Facebook
The Facebook Formula - Successfully Generating Mortgage Clients with Facebook
Chris Johnstone6.1K views
Blogger Outreach - Refreshing the parts other social media cannot reach by Anna-Marie Taylor
Blogger Outreach - Refreshing the parts other social media cannot reachBlogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reach
Anna-Marie Taylor959 views
Social Media Presentation by ofeakins
Social Media PresentationSocial Media Presentation
Social Media Presentation
ofeakins472 views
Show Me The Money - The Ying and Yang of Entrepreneurial Finance by John Landry
Show Me The Money  - The Ying and Yang of Entrepreneurial FinanceShow Me The Money  - The Ying and Yang of Entrepreneurial Finance
Show Me The Money - The Ying and Yang of Entrepreneurial Finance
John Landry420 views
How to Brand and Grow Your Small Business Online by Marsha Lynn Hudson
How to Brand and Grow Your Small Business OnlineHow to Brand and Grow Your Small Business Online
How to Brand and Grow Your Small Business Online
Marsha Lynn Hudson186 views
#CNX14 - The Power of Personal Brand and How to Create Yours for Career Success by Salesforce Marketing Cloud
#CNX14 - The Power of Personal Brand and How to Create Yours for Career Success#CNX14 - The Power of Personal Brand and How to Create Yours for Career Success
#CNX14 - The Power of Personal Brand and How to Create Yours for Career Success
Writing for Digital - Sarah Manners - Quirk Knowledge Week by Quirk Education
Writing for Digital - Sarah Manners - Quirk Knowledge WeekWriting for Digital - Sarah Manners - Quirk Knowledge Week
Writing for Digital - Sarah Manners - Quirk Knowledge Week
Quirk Education1.2K views
Social media 201 - Using LinkedIn by Dale Denham
Social media 201 - Using LinkedInSocial media 201 - Using LinkedIn
Social media 201 - Using LinkedIn
Dale Denham598 views
Online Toolbox Session by Damian Cook
Online Toolbox SessionOnline Toolbox Session
Online Toolbox Session
Damian Cook706 views

More from Scott Oser Associates, Inc.

Email marketing: When? How often? What time? by
Email marketing: When? How often? What time?Email marketing: When? How often? What time?
Email marketing: When? How often? What time?Scott Oser Associates, Inc.
131 views31 slides
National and Component Collaboration for Membership Growth by
National and Component Collaboration for Membership GrowthNational and Component Collaboration for Membership Growth
National and Component Collaboration for Membership GrowthScott Oser Associates, Inc.
137 views20 slides
Creating in person communities in a highly connected world by
Creating in person communities in a highly connected worldCreating in person communities in a highly connected world
Creating in person communities in a highly connected worldScott Oser Associates, Inc.
317 views51 slides
Omni-Channel Marketing Strategies for Conferences by
Omni-Channel Marketing Strategies for ConferencesOmni-Channel Marketing Strategies for Conferences
Omni-Channel Marketing Strategies for ConferencesScott Oser Associates, Inc.
516 views41 slides
Community building -doing it from scratch in a stress free way by
Community building -doing it from scratch in a stress free wayCommunity building -doing it from scratch in a stress free way
Community building -doing it from scratch in a stress free wayScott Oser Associates, Inc.
192 views17 slides
Top Membership Tips by
Top Membership Tips  Top Membership Tips
Top Membership Tips Scott Oser Associates, Inc.
566 views37 slides

More from Scott Oser Associates, Inc.(20)

Treasure Hunting: Smart Strategies for Growing Ad, Sponsorship and Other Non-... by Scott Oser Associates, Inc.
Treasure Hunting: Smart Strategies for Growing Ad, Sponsorship and Other Non-...Treasure Hunting: Smart Strategies for Growing Ad, Sponsorship and Other Non-...
Treasure Hunting: Smart Strategies for Growing Ad, Sponsorship and Other Non-...

Recently uploaded

Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf by
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfTurning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfVWO
33 views27 slides

Recently uploaded(20)

Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf by VWO
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfTurning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf
VWO33 views
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction... by Rio Ichikawa
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...
Rio Ichikawa112 views

Making your attendee marketing sticky like spiderman's web

  • 1. Making Your Attendee Marketing Sticky Like Spiderman’s Web Scott Oser Scott Oser Associates @scottoser
  • 2. Agenda • About You! • Tips and Tricks for Attendee Marketing • Q&A
  • 3. What type of organization are you from? • Trade • Individual • Hybrid • National • Regional
  • 4. What Primary Role Do You Play? • Membership • Marketing • Meetings • Education • We are small staff! I do some of everything!
  • 5. How Many Attendees Come to Your Primary Meeting? • 0-500 • 501-1000 • 1001-5000 • 5000+
  • 6. Tips and Tricks for Sticky Attendee Marketing Plan! Plan! Plan!
  • 7. Tips and Tricks for Sticky Attendee Marketing Plan! Plan! Plan! • Review past activities/current situation • Define target markets • USP—Create themes and messaging • Identify potential tactics • Determine human and financial resources required • Allocate budget
  • 8. Tips and Tricks for Sticky Attendee Marketing Your Website Is Your Home Base
  • 9. Tips and Tricks for Sticky Attendee Marketing Don’t Be A One Trick Pony!
  • 10. Tips and Tricks for Sticky Attendee Marketing Use What You Already Have!
  • 11. Tips and Tricks for Sticky Attendee Marketing Use What You Already Have! • Publications • Website • E-newsletters • LinkedIn, Facebook, Pinterest, Youtube, Instagram, Twitter • Components/Chapters/SIGs • Speakers • Exhibitors/Sponsors • Leadership
  • 12. Tips and Tricks for Sticky Attendee Marketing Target! Target! Target!
  • 13. Tips and Tricks for Sticky Attendee Marketing Start a conversation. Get people engaged!
  • 14. Tips and Tricks for Sticky Attendee Marketing Be consistent but don’t be afraid to mix things up.
  • 15. Tips and Tricks for Sticky Attendee Marketing Track! Track! Track!
  • 16. Tips and Tricks for Sticky Attendee Marketing Track! Track! Track! • Source codes • Unique urls • Timing of orders
  • 17. Tips and Tricks for Sticky Attendee Marketing • Plan! Plan! Plan! • Your website is your home base • Don’t be a one trick pony! • Use what you already have! • Target! Target! Target! • Start a conversation. Get people engaged! • Be consistent but don’t be afraid to mix things up. • Track! Track! Track! • Let your fans do the talking—BONUS TIP! • Develop promotional partnerships— BONUS TIP!
  • 18. Tips and Tricks for Sticky Attendee Marketing Questions & Answers
  • 19. THANK YOU FOR ATTENDING!! Scott Oser, Scott Oser Associates 301-279-0468 scott@scottoserassociates.com @scottoser