Top 10 Ways To Accelerate
Sue Reddel & Diana Laskaris
Co-Founders of Food Travelist
Why Do you Want A Thriving Community?
• People are hungry for real communities that share their
• A thriving community offers you greater opportunities and the
perception of being an influencer and expert in your area
• The primary way to make money is to have influence over a
large number of people with common interests that can be
#1 Engage Your Audience
• Create unique and focused
• Make interaction simple
• Welcome new members
• Cultivate key members
Quick Tip: Use Google Analytics to learn
where your audience is coming from
and build on it.
#2 Connect With Other Influencers
• Don’t be afraid to reach
• Be friendly and be yourself
• Comment and interact
• Add value
• Stay on topic
Quick Tip: Follow influencers, comment on
their posts tell them how the information
helped you & share with your audience.
#3 Make Content Sharable
• Make the headline
• Use high quality visuals
• Make it easy to share
• Share everywhere
Quick Tip: Use a headline generator like:
#4 Clearly Define Your Niche
• Be obvious and stand out
• Be consistent in your
• Provide unique value
• Include in all
Quick Tip: Find successful influencers
in your niche and learn from them.
Don’t copy – learn and refine.
#5 Listen For What They Want
• Find the common interests
• Ask and answer questions
• Pay attention to trends
• Spend time with your
Quick Tip: Respond to every comment and
question as quickly as possible. Set up email
#6 Make It Rewarding For Them
• Say thanks
• Respond to questions
• Be part of the conversation
• Celebrate their wins
• Acknowledge evangelists
Quick Tip: Everyone needs encouragement.
A quick thank you or share of their work
can make someone's day.
#7 Be Consistent
• Post regularly and often
• Use your own voice
• Be honest and respectful
• Be concise
Quick Tip: Create an editorial calendar
and use scheduling tools like
HootSuite, TweetDeck and Buffer to
make your life easier.
#8 Let Your Personality Shine
• Be natural & use your own
• Imagine you’re talking to
• Use humor and tell stories
• Share appropriately
Quick Tip: Share your experience and
expertise. Don’t tell them about your
vacation tell them why they need to go.
#9 Keep Quality High
• If the photo is fuzzy don’t use it
• Don’t use 10 words if 3 will do
• Proofread before publishing
• Would you read it?
Quick Tip: Use photo editors like VSCO
Cam & iMajiCam on your phone to do on
the fly photo editing. Also take more
photos than you’ll think you need.
#10 Have FUN!
• Remember you are asking for
their spare time
• Keep it light
• Entertain, inform and educate
• Inspire them with your ideas
Don’t ever permit the pressure
to exceed the pleasure.
Joe Maddon, Cubs Manager
Quick Tip: Take time to celebrate the wins.
Examples of Vibrant Communities