Building Your Business With Inbound Marketing

803 views

Published on

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
803
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Building Your Business With Inbound Marketing

  1. 1. Growing Your Business With Content & Social Media Marketing
  2. 2. Director of Marketing …………. @chrishvaughn @digitalsherpas Chris Vaughn
  3. 3. Did You Know: 75% of US businesses still don’t have a website? Source: US Census Bureau, 2012
  4. 4. Creating a New Storefront
  5. 5. Your Most Valuable Marketing Asset
  6. 6. In 2012, Sick Of Paying For Traffic and Leads, We Made a Commitment to Content Marketing In 2013, we published over 450 blog posts, created over 20 eBooks and hosted more than 10 webinars
  7. 7. September 2012 – 2,033 Organic Visitors March 2014 – 13,335 Organic Visitors
  8. 8. “The Cost of Being Wrong is Less Than the Cost of Doing Nothing” - Seth Godin
  9. 9. The Inbound Marketing Lifecycle Thinking About Marketing In A Whole New Way
  10. 10. Stage 1: Discovery
  11. 11. Web Visitors How Do People Find You? • Organic Search Results • Blogging • Social Media • Paid Search & Display Advertising • Referrals (People you know) • Direct Traffic (People who know you)
  12. 12. Stage 2: Conversion
  13. 13. Leads How Do You Capture Leads? • eBooks • Webinars • E-mail newsletter signup • Contact Forms • Call Tracking • Other Landing Pages • Blog subscription
  14. 14. Stage 3: Nurturing
  15. 15. Customers How Do Create New Business? • Free Consultation • Product Demonstrations • E-Mail Nurturing • Free Trials • Samples
  16. 16. Stage 4: Delight
  17. 17. Brand Ambassadors How Do We Create Customers Who Sell? • Continued Education • E-Mail Nurturing • Free Upgrades or Giveaways • Community building on social media • Exceptional customer support • Testimonials on website • Referral Programs
  18. 18. First Time Visitors Leads Customers Ambassadors Leads Customers Ambassadors First Time Visitors
  19. 19. Did You Know: 4 out of 5 consumer inquiries go unanswered on social media? Source: Sprout Social, 2014
  20. 20. Using Social Media As a Tool to Generate New Business
  21. 21. ENGAGEMENT TIPS • DO ask leading and help-oriented questions like “How can we help” or “What city are you looking for an apartment in?” • DON’T spam with a link immediately. Social consumers are SMART and will tune you out • DO show personality and have fun. Social consumers like to know they are dealing with real people
  22. 22. ENGAGEMENT TIPS • DO have resources for the consumer ready quickly when they engage. Social users have short attention spans • DON’T reply without a link to content or a listing. This conversation is now in a selling stage • DO ask a follow-up question with the link you provide such as “What are your requirements for the perfect apartment?”
  23. 23. ENGAGEMENT TIPS • DO follow up with the consumer after an appropriate amount of time to close the service loop • DON’T keep sending them messages until they reply. • DO use success stories like this as case studies to show consumers how much easier your brand can make the process of apartment hunting
  24. 24. Meaningful Reporting to Measure All Your Efforts
  25. 25. http://content.digitalsherpa.com/ marketing-report Offer For Webinar Attendees: Marketing Report Template
  26. 26. http://www.digitalsherpa.com/cont act/ Thanks for watching! chris@digitalsherpa.com http://logmycalls.com

×