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How to Lift Conversions by Over 130% Using Video

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by Hope Horner

Published in: Marketing
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How to Lift Conversions by Over 130% Using Video

  1. 1. LEMONLIGHT.COM SLOW YOUR SCROLL HOW TO LIFT CONVERSIONS BY OVER 130% USING VIDEO Video Production lemonlight.com
  2. 2. 2/13MULTIFAMILY SOCIAL MEDIA SUMMIT Three-time entrepreneur that has been featured in Inc.’s Top 25 Entrepreneurs to watch in 2017, Entrepreneur’s 11 Marketing Experts that Could Change Your Business, and Pepperdine’s 40 Under 40. Horner is a regular contributor at Entrepreneur, Forbes, Inc. and multiple other publications where she shares startup insights and scalable solutions. Hope Horner
  3. 3. 3/13MULTIFAMILY SOCIAL MEDIA SUMMIT 8000+ videos 2017 2018 20192016 Lemonlight is an on-demand video production company that offers brands and agencies access to high-quality affordable video content nationwide. Our client roster includes Amazon, Google, Belkin, and thousands of brands around the world.
  4. 4. 4/13MULTIFAMILY SOCIAL MEDIA SUMMIT Goal Provide you with five tangible ways to increase conversion rates using video.
  5. 5. 5/13MULTIFAMILY SOCIAL MEDIA SUMMIT Overview WHY VIDEO WORKS ����������������������������������������������������������������������� 6 VIDEO MARKETING FUNNEL ������������������������������������������������������� 8 COMMERCIAL.....................................................................................10 BRAND VIDEO.....................................................................................11 SOCIAL CONTENT............................................................................12 CHEAT SHEET....................................................................................13
  6. 6. 6/13MULTIFAMILY SOCIAL MEDIA SUMMIT Why Video? Video has the scale of television, the precision of digital marketing, and the power of authentic storytelling. Viewers retain 95% of a message when obtained via video. Videos are shared 1200% more times on social media. 94% of video marketers say video has increased user understanding. Including video an email increases click-through rates by 200-300%. Videos on a landing page can increase conversion rates by 80%. 81% of marketers say video has helped them generate leads.
  7. 7. 7/13MULTIFAMILY SOCIAL MEDIA SUMMIT Why Video Works • Photo = 1000 Words • Video = 1.8M Words • Creates Emotion • Builds Trust • Entertains
  8. 8. 8/13MULTIFAMILY SOCIAL MEDIA SUMMIT Video Marketing Funnel ATTRACT NEW CUSTOMERS Use videos in your advertising channels to increase conversions. ENGAGE YOUR AUDIENCE Share info and capture their attention on your owned channels. NURTURE YOUR PROSPECTS Keep your brand top of mind through social media and email marketing. DELIGHT YOUR CUSTOMERS Inspire your customers and make them smile. CLOSE
  9. 9. 9/13MULTIFAMILY SOCIAL MEDIA SUMMIT Popular Video Types Brief, attention-grabbing videos that highlights your company’s best features with a clever scene, beautiful imagery, or laundry list of exciting features, and ends with a clear call to action. Attract: Commercial Offers a high level overview of your company’s brand, products, and services. It’s usually a simple “about us” highlight reel that shows your company off in an authentic, exciting way. Engage: Overview A customer testimonial is a video that shows past or current satisfied customers telling their own story of using your product or service and sharing their experience in their own words. Nurture: Social Content
  10. 10. 10/13MULTIFAMILY SOCIAL MEDIA SUMMIT Commercial DO’S • Use close-ups of happy faces. • Lead with emotion - funny, sincere, etc. • Use music and/or subtitles where appropriate. DON’TS • Tell long, complicated stories. • Overwhelm the video with written copy.
  11. 11. 11/13MULTIFAMILY SOCIAL MEDIA SUMMIT Brand Video DO’S • Remember the audience you’re targeting. • Focus on benefits, not features. • Include an attractive thumbnail. • Keep it simple. DON’TS • Upload low quality videos.
  12. 12. 12/13MULTIFAMILY SOCIAL MEDIA SUMMIT Social Media DO’S • Be mobile-friendly. • Use music and captions where appropriate. • Entertain or educate. DON’TS • Focus on too many different things. • Be overly formal or serious. • Be afraid of using user-generated content.
  13. 13. 13/13MULTIFAMILY SOCIAL MEDIA SUMMIT • Social Media - Specs by Platform • Social Media - Do’s and Don’ts • FAQs email me: hope@lemonlight.com Hope Horner Lemonlight Cheat Sheet

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