Using Social Media for News Organizations

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  • Using Social Media for News Organizations

    1. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
    2. Focus on the Customer
    3. Focus on the Customer • Focus on how you will understand the consumer
    4. Focus on the Customer • Focus on how you will understand the consumer • Choose a business objective
    5. Focus on the Customer • Focus on how you will understand the consumer • Choose a business objective • And then... focus on social media objectives
    6. Biggest Misconception?
    7. What is a brand?
    8. Why is personal branding important?
    9. Your Brand Plan
    10. •What are your goals?
    11. •What are your goals? •What do you value?
    12. •What are your goals? •What do you value? •What are your passions?
    13. •What are your goals? •What do you value? •What are your passions? •What motivates you?
    14. •What are your goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?
    15. The Brand Plan
    16. The Brand Plan • Identify Your Passions
    17. The Brand Plan • Identify Your Passions • Take Inventory
    18. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
    19. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
    20. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
    21. Why is Organizational Storytelling Important?
    22. 1. Telling the Story
    23. 2. Finding Leads
    24. 3. Finding Sources
    25. 4. Integration
    26. 5. Sharing Stories
    27. 6. Community Development
    28. DO THIS TOMORROW
    29. DO THIS TOMORROW • Build Your Brand Plan
    30. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy
    31. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group
    32. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Setup up Search Functions on Twitter and Social
    33. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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