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TBEX15 Asia Thailand Natalie Discala & Jennifer Weatherhead Harrington

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Community: The Power of Pinterest: How to drive traffic from Pinterest and expand your reach

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TBEX15 Asia Thailand Natalie Discala & Jennifer Weatherhead Harrington

  1. 1. THE POWER OF PINTEREST How to drive traffic from Pinterest and expand your reach Natalie DiScala, Oh! Travelissima Jennifer Weatherhead Harrington, Travel & Style
  2. 2. WHAT YOU’LL LEARN How to optimize a Pinterest account What content performs best How to grow your audience How to drive traffic from Pinterest
  3. 3. WHAT IS PINTEREST AND HOW DOES IT WORK?
  4. 4. Evergreen content Information and ideas; not just pretty pictures
  5. 5. HOW TO OPTIMIZE YOUR PRESENCE ON PINTEREST
  6. 6. Your Pinterest profile and pins
  7. 7. Choose board covers that best reflect the content Pinners can expect to find
  8. 8. Get specific with your boards
  9. 9. Top Pinned Travel Destinations Paris London New York City Iceland Netherlands Italy Australia
  10. 10. Keywords matter; hashtags don’t Put yourself in the shoes of a Pinner
  11. 11. Instructive, actionable – give context!
  12. 12. Go for taller Pins
  13. 13. Text on an image can work if it’s done well
  14. 14. CREATING CONTENT FOR PINTEREST
  15. 15. Rich Pins • Rich Pins rank higher in search
  16. 16. Place Pins Place Pins: Expert guides – not photo albums
  17. 17. HOW TO DRIVE TRAFFIC FROM PINTEREST
  18. 18. Creating a Pin-friendly site Pin It buttons: Put your audience to work
  19. 19. Your audience • Unite your channels • Try crowdsourcing
  20. 20. Pin of the Day on other networks Facebook and Twitter are great places to highlight a specific Pin or board
  21. 21. Other creative cross-promotion •Four Seasons Pin.Pack.Go •525% increase in followers
  22. 22. Keep learning • Your profile • Your audience • Domain analytics
  23. 23. Be part of the community • Use group boards • Interact with Pinners
  24. 24. PINTEREST ETIQUETTE
  25. 25. 1.Don’t repin everything from someone else’s boards 2.If you repin a lot from someone, you should definitely follow them 3.Don’t change the source URL to point to your own blog if the image isn’t yours 4.Check the pin source – make sure it doesn’t link to spam
  26. 26. 5. Don’t just promote your own content 6. Add descriptions to your pins 7. Interact with people, leave comments and thank people for sharing your content 8. Don’t pin like a bandit once a week – you’ll be flooding people’s feeds
  27. 27. VIRALWOOT
  28. 28. EVERY POST • Schedule your pins and repins hours, days and weeks apart • Create a calendar for a clear vision.
  29. 29. Questions & Answers Jennifer Weatherhead Harrington: pinterest.com/travelstylemag Natalie DiScala: pinterest.com/nataliediscala

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