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www.melissazavala.com
60 Minutes to an
Epic Social Media Strategy
www.melissazavala.com
Today’s Agenda:
ü  Develop a deliberate social media strategy that gets you noticed in a noisy world
ü  Create a social media master plan for staying top-of-mind
ü  Simple strategies for engaging current and past clients through Facebook
ü  5+ ways to keep your LinkedIn and Facebook fresh
ü  Best practices for creating meaningful interaction on Instagram
ü  Consider available success tools for enhancing productivity
ü  Questions + Answers
www.melissazavala.com
www.melissazavala.com
Before we jump in… let’s have a look
www.melissazavala.com
According to an N.A.R. Survey (2015)…
88%
of people
would use
their real
estate agent
again
11%
used same
real agent
again
www.melissazavala.com
“Until you remove the noise, you are
going to miss a lot of signal.”
—Seth Godin
www.melissazavala.com
www.melissazavala.com
How to Hit Your Target Group and
Sustain Relationships with Social Media
www.melissazavala.com
“Our intention creates our reality.”
—Wayne Dyer
www.melissazavala.comwww.melissazavala.com
5+ Areas to
Enhance Your
Social Presence
www.melissazavala.com
LinkedIn1
www.melissazavala.com
Source: Sprout Social
www.melissazavala.com
www.melissazavala.com
LinkedIn Tips
•  Your profile photo
•  Skills and expertise
— go hyperlocal
•  Verify your contact
information
•  Edit endorsements
•  Publish content
•  Upload database
•  Get recommended
www.melissazavala.com
The Power of Recommendations
You have to give
in order to receive.
www.melissazavala.com
LinkedIn Endorsements
www.melissazavala.com
Facebook Personal and
Business Pages
2
www.melissazavala.com
Source: Sprout Social
www.melissazavala.com
www.melissazavala.com
Facebook Tips
•  Be a storyteller
•  Demonstrate authenticity
and transparency
•  Be controlled and
deliberate
•  Create lists to weed
through the noise
•  Add photo and video
•  Set up notifications
www.melissazavala.com
Be Authentic
Lots of engagement
Shares a snippet
of his personal life
AND subtly sells
real estate
www.melissazavala.com
Post Ideas for Your Personal Profile
•  Share something
personal or funny
•  Talk about why you love
real estate
•  Share a success story
•  Give clients a shout out
•  Recognize a group or
organization
www.melissazavala.com
“Until you remove the noise, you are
going to miss a lot of signal.”
—Seth Godin
www.melissazavala.com
Use Facebook Lists
facebook.com/bookmarks/lists
Create 2 Lists:
1.  Past Clients, Referral Partners, Potential Clients
2.  Current Clients
www.melissazavala.com
Big relationships are built with small and
continuous interactions over the course of time.
www.melissazavala.com
“It’s about the marathon and
not about the sprint.”
www.melissazavala.com
Post Tips for Your Business Page
•  Post regularly
•  Schedule posts
•  Use lots of video and
photos
•  Create a marketing
calendar
•  Set up notifications
www.melissazavala.com
Schedule Content
•  Use the Facebook scheduler (Facebook
Pages App), Hootsuite, or Buffer
•  Create themes or regular posts (Market
Updates, #TBT, etc.)
www.melissazavala.com
Content Ideas for Your Page
•  Local Real Estate
•  Community Info
•  National Real Estate
•  Personal Interest
•  Home and Design
www.melissazavala.com
Think beyond right now!
www.melissazavala.com
Use Canva.com to Create Visuals
www.melissazavala.com
About Video on Facebook
www.melissazavala.com
Terry Waggoner, Ferris Property Group
www.melissazavala.com
Facebook Live Video
•  Simple REO
Tour
•  7.6 Views
•  107 Comments
•  25 Shares
www.melissazavala.com
www.melissazavala.com
Facebook Ads
•  Create albums for listings
•  Highlight views and
special features
•  Link to a landing page
•  Create target audiences
•  Boost using mapping for
open houses
www.melissazavala.com
Instagram3
www.melissazavala.com
Source: Sprout Social
www.melissazavala.com
www.melissazavala.com
Best Uses of Instagram
•  Connect with the
community
•  Connect with clients
•  Connect with the
next generation
•  Market properties
with professional
photos
www.melissazavala.com
Photo Ideas for Social Media
•  Gardens
•  Buildings
•  Doors
•  Coffee shops
•  Diners
•  Happy Clients
•  Windows
•  Listing photos
www.melissazavala.comwww.melissazavala.com
Tools to Help You
Succeed
www.melissazavala.com
Apps to Enhance Your Social Posts
Pic Post Play
Regram
Canva
www.melissazavala.comwww.melissazavala.com
The Next Big Thing
www.melissazavala.com
Periscope
www.melissazavala.com
Snapchat
www.melissazavala.com
Facebook Live
www.melissazavala.com
Take the Online Off Line
www.melissazavala.com
Simple Tips to Remember
1. In General
-  Create a social media marketing plan and consistent
brand.
-  Be consistent and professional in your online activities
-  Stick with it!
2. Content Tips
-  Use lots of videos and photos
-  Engage with those who interact
-  Be authentic
www.melissazavala.com
Recap: Rev up your social media by…
•  Sticking to a regular schedule
•  Creating Facebook lists and boosting posts
•  Be authentic and intentional
•  Set in place tools to continue to deliver value
through social media
•  Convey trust, fun, and enthusiasm in everything you
do!
www.melissazavala.com
Stick to Your Plan
www.melissazavala.com
It’s All About Being
Intentional
www.melissazavala.com
www.melissazavala.com
Questions?
www.melissazavala.com
www.melissazavala.com
Find more upcoming webinars at http://www.melissazavala.com/speaking
Thank you for attending!

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60 Minutes to an Epic Social Media Strategy