Boost Your Holiday Marketing with Facebook Promotions

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These slides are from a live webinar held December 13, 2012 by GroSocial and Infusionsoft. Topics included necessary steps and best practices for small businesses to keep in mind when setting up a great holiday-oriented Facebook promotion.

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Boost Your Holiday Marketing with Facebook Promotions

  1. 1. Boost Your Holiday Marketingwith Facebook Promotions
  2. 2. Introduction who is GroSocial? • Founded in 2010 • Creator of social media marketing software for small businesses • Seasoned social media marketers • Located in Utah
  3. 3. Your Customers Are on Facebook (and it’s really really big) • Over 1 Billion people are on Facebook • Roughly 50% log in daily • And spend approximately 30 minutes per day on Facebook • 1 of every 8 minutes spent online is spent on Facebook
  4. 4. Why Promotions?• Yes, they really do work! we have proof!• Your fans (potential customers) expect it it’s the #1 reason why consumers interact with brands on Facebook• Your competition is stiff! friends, family, photos, games/apps, etc.• They’re fun...and memorable over 95% of interactions take place in the News Feed
  5. 5. Why Holiday Promotions? Traffic is UP inDecember
  6. 6. What Kind of Promotions?• Simple Sweepstakes• Photo Contest• Video Contest• Comparative Voting• Quiz• Advent Calendar
  7. 7. Getting Started
  8. 8. Promotion Strategy• Decide on a theme• Make the “like” mandatory• Get an email address (this is a must)• STRONGLY incentivize sharing• Make the giveaway item universally interesting
  9. 9. Decide on a giveaway item
  10. 10. Giveaway Itemsoffer the most universally interesting item(s) possible • Items • Experiences • Cash • Event Tickets • Electronics • Backstage Passes • Gift Cards • Anything “Exclusive”
  11. 11. Make it look sharp!
  12. 12. Promotion Design • Keep it extremely simple • Include a theme • Make the call to action clear
  13. 13. Give it some flair
  14. 14. The Secret WeaponInvite a sponsor or partner to participate with you
  15. 15. Promote your Promotion
  16. 16. The Emails • Traffic Email • Thank You Email • Reminder Email (Slackers) • Reminder Email (Entrants) • Winner email
  17. 17. The Social Push• Daily Facebook Page updates• Consider Promoted Posts• “Leader Board” updates• Daily Tweets• Blog Post(s) - keep it simple• Facebook Ads
  18. 18. MonitorThe verb, not the noun. But you knew that.
  19. 19. What Metrics to Watch • Email open rates • Facebook Page traffic • Facebook tab/promotion traffic • Promotion entrants per day • Sharing statistics per day and per entrant
  20. 20. Select a winner
  21. 21. Various Methods• Make it completely random• Reward those who hook you up!• Consider offering multiple prizes
  22. 22. Done!rinse & repeat
  23. 23. A cool case study
  24. 24. Puzzle + Advent Calendar• 10 Giveaway Items (1 per day)• Two Participating Companies• Results - Day 1: 3,758 new fans - Day 2: 14,225 new fans
  25. 25. What will this cost me? • Design Cost: $500+ • Development Cost: $1,000+ • Giveaway Item(s): $50-1,000+ • Time • Or...use a vendor you trust for ~$500-600
  26. 26. Questions?

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