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2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with Social Media

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Meredith Oliver
Meredith Oliver

This program was delivered to the National Association of State Lotteries at the annual national convention.

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The Fan Factor 2014 NASPL Professional Development Seminar @CreatingWOW #fanfactor
“Engaged fans stop to hear your message no matter how busy they are!” @CreatingWOW #fanfactor
DNA of Sports Fans • Identity • Self-­‐Esteem • Escapism • State Change • Sense of Belonging @CreatingWOW #fanfactor
Identity
escapism
Content strategy Marketing Sales Content Strategy Communications Customer Service Social @CreatingWOW #fanfactor
Communications • Education • Public Relations • Announcements
Communications • Education • Public Relations • Announcements
marketing • Promote Game • Launch Game • Promotion • Special Event
Customer Service
Social • Light • Fun • Users • Engage
Social Sites Are Channels
Fun weekend getaway thanks to the lottery!
Playing the lotto #fingerscrossed
I am lottery winning expert!
I won $22 woohoo! #oregonlottery
Social Media Tools • Hootsuite – Listening • Sprout Social – Scheduling & Reporting • Twitter Search – Listening • Google Analytics – ROI • Facebook Insights – Facebook • Woobox – Contests & Custom Tabs @CreatingWOW #fanfactor
Apps • Cover Pro • Over • Pic Stitch • Make a Meme • Instaframe • After Photo • Cam Zoom • Fast Camera
You will be the same person five years from today, except for the people you meet and the books you read. Charlie Tremendous Jones @CreatingWOW #fanfactor
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with Social Media

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