The student received feedback on their pre-production tasks for a music video project. The teacher comments that while some tasks like analyzing similar products and initial ideas were done well, most tasks needed more completion and detail. Specifically, the teacher noted that the student could expand their analysis of the music video using more elements from Goodwin's framework, add more detail to genre research, annotate lyrics more clearly, and provide more details and images for costume and actor choices. The student was given an initial low mark of 3/20 due to many incomplete tasks. The student is asked to provide an action plan for improvement and resubmit work for a final mark.

1. A2 Pre-production Tasks Feedback Student Name: TEMPLE-EDWARDS Ethan
Task 1 – Pre-production: Research & Planning Blog Teacher comments:
1. Similar Products:1 music video analysis inc.
Goodwin
some You have produced a good fact file about The Lumineers. Once you start
using Goodwin to analyse the video it gets much better. However you only
use Thought beats and narrative/performance. What about the rest? What
about the 6 traits Goodwin expects to see in all videos. Please complete.
2. Ideas visualisation feedback and initial ideas Y Peer comments displayed and summarised well. You again could put this on
using word or change the colour of your font so the post is easier to read.
3. Genre Research no missing
4. Target Audience some 2 good collages of images for stereotypical audience members. You could
add theory to this, where on the NRS scale and 4C’s scale are they? Did you
do any research into what the audience expect to see from your genre?
5. Digipak and advert analysis (2 of each) Y 2 well annotated CD covers and tour posters. Good analysis of images and
fonts used throughout.
6. Annotated lyrics some Lyrics have been briefly annotated. This would be a lot clearer to see in word
with annotations clearer, rather than copied and pasted in blog. More detail
needed. What is your idea for each verse? Any key words?
7. Storyboards no missing
8. Shot list no This is a blank table, please complete
9. Locations recce no missing
10. Floor plans no missing
11. Costume some Done together in a power-point. Prop choices explained although images
could be added. Costume choices again explained but no images. Actor
choice identified with image but choice and suitability for the role not
explained. Please add to this.
12. Actors some
13. Props some
14. Production schedule including equipment no missing
Initial Mark out of 20: 3/20 work is minimal and incomplete. You have only completed 2 tasks fully and partially completed 6. You
also need to label all your work clearly into theory, preliminary tasks and preproduction.
Teacher name: A Jones Date: 16/11/17
Student action plan for improvement

2. Final mark out of 20: Date:
All in blue is what has been updated/changed