Future Group is an Indian retail company with 16 million square feet of retail space serving over 300 million customers annually across 95 cities. The company segments customers based on geography, demographics, psychographics, and behavior. It operates multiple retail chains covering fashion, electronics, food and general merchandise. While it has strengths in pan-India presence and large employee base, it faces threats from changing consumer preferences, seasonality, competition and emerging e-commerce. Recent developments include partnerships with other retailers and an IT company, as well as a tie-up with Amazon. Suggestions for Future Group include aggressive global expansion, expanding in rural markets, and leveraging the Amazon partnership to strengthen its online presence.

1. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
A Take on Future Group
-Retail management
- Presented by:
- Rohit Jain

2. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
About the
Company
Future Group
 16 million square feet of retail space
 Serve customers in 95 cities across the country
 30000+ employees
 300 million customers walk into our stores each year

3. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
 Deliver,
 Everything
 Everywhere,
 Every time for,
 Every Indian
Consumer
In the most profitable
manner

4. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
The Companies

5. Geographic
Demographic
Psychographic
Behavioral
Segmentation

6. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
Product Mix
Future
group
Retail Services Finance Partnership

7. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
Product Length of Retail
Retail
Lifestyle
Central
Planet
sports
Home
town
Value
Big bazaar
Food
bazaar
E-zone
Aadhar
Digital
Future
bazaar.com

8. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
Best Private Brands

9. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
STRENGTHS WEAKNESS
SWOT
OPPORTUNITIES THREATS
 Changing consumer
preferences
 Fluctuating demand and
seasonality
 Crowd management
 Not favourable retail policies
in the country
 Country risks slows down
the pace of growth.
 Huge number of global
competitors
 Pan India Presence
 Huge Employee strength
 Growing potential towards E-commerce
 Logistics and infrastructure
excellence
 Opportunity to expand in
other countries
 Tie up with international
brands
 Developing organized
retailing in India

10. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
Problems to deal with
! Price sensitive market
! Undeveloped organised retail
! Changing taste and preference
! Growing competition
! Emerging E-commerce
! Seasonality and fluctuation
! Crowd management

11. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
Recent Game Changers

Association with Nilgiri Chain

Association with Bare and Rig III markets

Ties Ups with SAP Company

Tie up with Amazon

12. Future Group About the company Segmentation Product mix SWOT At Present Suggestion
Suggestions

Aggressive Global expansion strategy

Expansion in rural markets

Leverage association with amazon for strengthening online
presence

Better CRM