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BigBasket.com About the company Target Segment Complete process Strategies 
Detailed Analysis of Bigbasket.com 
-The Online Grocery Store 
Presented by: 
- Rohit jain
BigBasket.com About the company Target Segment Complete process Strategies 
About the 
Company 
BigBasket.com 
 Positioned as online grocery store 
 1000+ brands 
 10000+ products 
 Guarantee on time delivery and the best quality!
BigBasket.com About the company Target Segment Complete process Strategies 
Areas
BigBasket.com About the company Target Segment Complete process Strategies 
Fruits & Vegetables Grocery & Staples 
Bread Dairy & Eggs Beverages 
Branded foods Personal Care 
Household Imported & Gourmet 
Meat 
Product Mix
Students 
Family 
Corporate & Professionals 
Others 
Target Segment
BigBasket.com About the company Target Segment Complete process Strategies 
Students 
Students 
(generally staying in 
hostels and as paying 
guest) 
Foreign 
Other 
states
BigBasket.com About the company Target Segment Complete process Strategies 
Family 
Family 
(3-8) 
With 
baby 
Big 
Family
BigBasket.com About the company Target Segment Complete process Strategies 
Corporate & Professionals 
Nuclear 
Single 
Both are 
working
BigBasket.com About the company Target Segment Complete process Strategies 
Others 
Event 
planners 
Societies 
Co-operatives 
Groups
BigBasket.com About the company Target Segment Complete process Strategies 
Benefits to the buyers 
 Variety 
 Getting stuck in traffic jams 
 Paying for parking 
 Standing in long queues 
 Carrying heavy bags 
 Get everything you need, 
When you need, right at your doorstep
BigBasket.com About the company Target Segment Complete process Strategies 
Complete 
Process
BigBasket.com About the company Target Segment Complete process Strategies 
Complete 
Process 
HOW TO ORDER? 
1. Browse BigBasket.com for products 
or use the search feature 
2. Add item to your shopping Basket
BigBasket.com About the company Target Segment Complete process Strategies 
Complete 
Process 
HOW TO ORDER? 
3. Choose a convenient delivery 
time from our 4 Slots* a day 
Time Slots 
•7.00 AM - 9.30 AM 
•10.00 AM - 12.30 PM 
•5.00 PM - 7.30 PM 
•7.30 PM - 10.00 PM 
*Slot timings may vary across cites 
2. Select suitable payment option (Cash, Sodexo, Credit Card) 
You can pay by cash, card or food coupons
BigBasket.com About the company Target Segment Complete process Strategies 
Complete 
Process
BigBasket.com About the company Target Segment Complete process Strategies 
Complete 
Process 
Delivery strategy 
 Own fleet of GPS enabled vans 
Working on a hub-and-spoke model 
 All the goods are bought and stocked in a warehouse 
 10% refund if late
BigBasket.com About the company Target Segment Complete process Strategies 
Complete 
Process
BigBasket.com About the company Target Segment Complete process Strategies 
Complete 
Process
BigBasket.com About the company Target Segment Complete process Strategies 
Profitability 
 
GP between 20 – 23% and net profit between 5- 7% 
 
Reasons: 
1.Private labels 
2.No shrinkage 
3.Costs on rentals are low 
4.Save on cost of utilities 
5.Farm-to-home concept
BigBasket.com About the company Target Segment Complete process Strategies 
Problems to deal with 
! Cyber crimes 
! Waiting 
! Quality of products 
! Competition 
! Delivery 
! Minimum order
BigBasket.com About the company Target Segment Complete process Strategies 
Recommendation 
 
Try to achieve one day delivery efficiency 
 
Introduce loyalty programs 
 
Improve website and social presence 
 
Include bundled offer system a customers can make and save for future usage 
 
Make website more user friendly 
 
Expand geographical reach 
 
Increase awareness through advertisement. 
 
Share consumer experience on their website
Detailed Analysis of Bigbasket.com - by@MarketerRj

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Detailed Analysis of Bigbasket.com - by@MarketerRj

  • 1. BigBasket.com About the company Target Segment Complete process Strategies Detailed Analysis of Bigbasket.com -The Online Grocery Store Presented by: - Rohit jain
  • 2. BigBasket.com About the company Target Segment Complete process Strategies About the Company BigBasket.com  Positioned as online grocery store  1000+ brands  10000+ products  Guarantee on time delivery and the best quality!
  • 3. BigBasket.com About the company Target Segment Complete process Strategies Areas
  • 4. BigBasket.com About the company Target Segment Complete process Strategies Fruits & Vegetables Grocery & Staples Bread Dairy & Eggs Beverages Branded foods Personal Care Household Imported & Gourmet Meat Product Mix
  • 5. Students Family Corporate & Professionals Others Target Segment
  • 6. BigBasket.com About the company Target Segment Complete process Strategies Students Students (generally staying in hostels and as paying guest) Foreign Other states
  • 7. BigBasket.com About the company Target Segment Complete process Strategies Family Family (3-8) With baby Big Family
  • 8. BigBasket.com About the company Target Segment Complete process Strategies Corporate & Professionals Nuclear Single Both are working
  • 9. BigBasket.com About the company Target Segment Complete process Strategies Others Event planners Societies Co-operatives Groups
  • 10. BigBasket.com About the company Target Segment Complete process Strategies Benefits to the buyers  Variety  Getting stuck in traffic jams  Paying for parking  Standing in long queues  Carrying heavy bags  Get everything you need, When you need, right at your doorstep
  • 11. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
  • 12. BigBasket.com About the company Target Segment Complete process Strategies Complete Process HOW TO ORDER? 1. Browse BigBasket.com for products or use the search feature 2. Add item to your shopping Basket
  • 13. BigBasket.com About the company Target Segment Complete process Strategies Complete Process HOW TO ORDER? 3. Choose a convenient delivery time from our 4 Slots* a day Time Slots •7.00 AM - 9.30 AM •10.00 AM - 12.30 PM •5.00 PM - 7.30 PM •7.30 PM - 10.00 PM *Slot timings may vary across cites 2. Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by cash, card or food coupons
  • 14. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
  • 15. BigBasket.com About the company Target Segment Complete process Strategies Complete Process Delivery strategy  Own fleet of GPS enabled vans Working on a hub-and-spoke model  All the goods are bought and stocked in a warehouse  10% refund if late
  • 16. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
  • 17. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
  • 18. BigBasket.com About the company Target Segment Complete process Strategies Profitability  GP between 20 – 23% and net profit between 5- 7%  Reasons: 1.Private labels 2.No shrinkage 3.Costs on rentals are low 4.Save on cost of utilities 5.Farm-to-home concept
  • 19. BigBasket.com About the company Target Segment Complete process Strategies Problems to deal with ! Cyber crimes ! Waiting ! Quality of products ! Competition ! Delivery ! Minimum order
  • 20. BigBasket.com About the company Target Segment Complete process Strategies Recommendation  Try to achieve one day delivery efficiency  Introduce loyalty programs  Improve website and social presence  Include bundled offer system a customers can make and save for future usage  Make website more user friendly  Expand geographical reach  Increase awareness through advertisement.  Share consumer experience on their website