Suggest strategies mainly based on sales and distribution from a marketing point of view

1. BigBasket.com About the company Target Segment Complete process Strategies
Detailed Analysis of Bigbasket.com
-The Online Grocery Store
Presented by:
- Rohit jain

2. BigBasket.com About the company Target Segment Complete process Strategies
About the
Company
BigBasket.com
 Positioned as online grocery store
 1000+ brands
 10000+ products
 Guarantee on time delivery and the best quality!

3. BigBasket.com About the company Target Segment Complete process Strategies
Areas

4. BigBasket.com About the company Target Segment Complete process Strategies
Fruits & Vegetables Grocery & Staples
Bread Dairy & Eggs Beverages
Branded foods Personal Care
Household Imported & Gourmet
Meat
Product Mix

5. Students
Family
Corporate & Professionals
Others
Target Segment

6. BigBasket.com About the company Target Segment Complete process Strategies
Students
Students
(generally staying in
hostels and as paying
guest)
Foreign
Other
states

7. BigBasket.com About the company Target Segment Complete process Strategies
Family
Family
(3-8)
With
baby
Big
Family

8. BigBasket.com About the company Target Segment Complete process Strategies
Corporate & Professionals
Nuclear
Single
Both are
working

9. BigBasket.com About the company Target Segment Complete process Strategies
Others
Event
planners
Societies
Co-operatives
Groups

10. BigBasket.com About the company Target Segment Complete process Strategies
Benefits to the buyers
 Variety
 Getting stuck in traffic jams
 Paying for parking
 Standing in long queues
 Carrying heavy bags
 Get everything you need,
When you need, right at your doorstep

11. BigBasket.com About the company Target Segment Complete process Strategies
Complete
Process

12. BigBasket.com About the company Target Segment Complete process Strategies
Complete
Process
HOW TO ORDER?
1. Browse BigBasket.com for products
or use the search feature
2. Add item to your shopping Basket

13. BigBasket.com About the company Target Segment Complete process Strategies
Complete
Process
HOW TO ORDER?
3. Choose a convenient delivery
time from our 4 Slots* a day
Time Slots
•7.00 AM - 9.30 AM
•10.00 AM - 12.30 PM
•5.00 PM - 7.30 PM
•7.30 PM - 10.00 PM
*Slot timings may vary across cites
2. Select suitable payment option (Cash, Sodexo, Credit Card)
You can pay by cash, card or food coupons

14. BigBasket.com About the company Target Segment Complete process Strategies
Complete
Process

15. BigBasket.com About the company Target Segment Complete process Strategies
Complete
Process
Delivery strategy
 Own fleet of GPS enabled vans
Working on a hub-and-spoke model
 All the goods are bought and stocked in a warehouse
 10% refund if late

16. BigBasket.com About the company Target Segment Complete process Strategies
Complete
Process

17. BigBasket.com About the company Target Segment Complete process Strategies
Complete
Process

18. BigBasket.com About the company Target Segment Complete process Strategies
Profitability

GP between 20 – 23% and net profit between 5- 7%

Reasons:
1.Private labels
2.No shrinkage
3.Costs on rentals are low
4.Save on cost of utilities
5.Farm-to-home concept

19. BigBasket.com About the company Target Segment Complete process Strategies
Problems to deal with
! Cyber crimes
! Waiting
! Quality of products
! Competition
! Delivery
! Minimum order

20. BigBasket.com About the company Target Segment Complete process Strategies
Recommendation

Try to achieve one day delivery efficiency

Introduce loyalty programs

Improve website and social presence

Include bundled offer system a customers can make and save for future usage

Make website more user friendly

Expand geographical reach

Increase awareness through advertisement.

Share consumer experience on their website