it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology

1. BY
VIKASH KUMAR
MBA17H52
MBA-2

2.  Pantaloons Fashion & Retail is an Indian premium clothing retail chain.
 The first pantaloons store was launch in Gariahat, Kolkata in 1997.
 Pantaloons was previously controlled by the Future Group, but has now been taken
over by Aditya Birla Nuvo limited (ABNL).
 Operates in multiple retail formats in both, value and lifestyle; segment of the Indian
consumer market.
Mr. Ashish Dixit (Managing Director)
Ms. Shital Mehta (CEO)
 Headquartered in Mumbai.
 The company has over 1000 Store across 71 cities in India and employs over 40,000
people.
 According to the Brand trust Report 2014, a study conducted by trust Research
Advisory Pantaloons featured among 100 most trusted brands in India.
About us…….

3. •Channels
•Coverage
•Locations
•Inventory
•Transportation
•Logistics
•Advertising
•Personal Selling
•Sales Promotion
•Public relations
•List Price
•Discount
•Payment period
•Credit terms
• Variety
• Quality
• Design
• Brand name
• Features
• Packaging
PRODUCT PRICE
PROMOTIONPLACE
Marketing mix

5. PRODUCT MIX
MEN’S WEAR
WOMEN’S
WEAR
KID’S WEAR ACCESSORIES
HOME
DECOR
 Casual
 Formal
 Ethnic
 Sports
 Plus size
Fashion
 Innerwear
 Casual
 Formal
 Ethnic
 Sports
 Plus size
Fashion
 Lingerie
 Casual
 Ethnic
 Hand bags
 Watches
 Footwear
 Sunglasses
 Perfumes
 Jewelry
 Luggage
bags
 Cosmetics
 Curtains
 Bed
sheets
 Pillow
 Pillow
covers

6. Price decisions consistent with firm’s marketing strategy and target market.
They propose to provide branded products at 10% less than the MRP and 20% off on the
local brands.
The types of pricing:-
Seasonal pricing
Product bundling pricing
Promotional discount
Pricing Strategies

8. They promote in house brands with some space with other brands.
The pantaloons payback Green card, which is a unique loyalty programs, has been
designed exclusively for pantaloons, customer to enhance customer experience.
Presently offered over 4 million members, the programs entitles members to
discounts in terms of points and special privileges at pantaloons store.
All types Sale and Discounts.
Online and Offline promotions.
PROMOTION

9. Chain of store mainly functioning in malls.
Store located nearer to the competitors.
Product availability mainly depends on the city of operations.
Pantaloons have distribution collection center (DCC) in four major metros of the
country.
It has about 100 stores all over India.
They have also introduced online shopping.
Exclusive store for women’s and kid’s.
In store they keep 70% of their own brand and remaining 30% of other brands.
Manufacturer
own
Manufacturer
other
DCC
pantaloons
Retailer
Retailer
Customers
Customers
PLACE

12.  Rising income and demand for quality
products to boost consumer
expenditure.
 Consumer expenditure estimated to
be US$ 3.6 trillion by 2020 vis-à-vis
US$0.627 trillion in 2016
 Indian retail one of the fastest growing
market in the world due to economic
growth
 By 2020 retail market in India is
projected to reach US$1.3 trillion from
US$ 672 billion in 1016
 India’s modern retail to be three times
in next 5 years
 The modern retail market is expected
to grow from US$ 60 billion to US$
180 billion during FY20
FINANCE…..