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Continuing growth of Indian
print media
-Rohit Jain
Reasons for growth of print media in India
• Favourable environment:
• Increasing literacy
• Growing incomes
• Best consumer value product created till date
• Creativity and innovation
• Fdi:
• 26% FDI in news and current affairs section in 2002
• Innovation:
• Technology(Ink :natural essential oils, Quick Response (QR) code, Augmented reality
(AR))
• Contents
Reasons for growth of print media in India
• Long engraved habit among the people
• Immense penetration
• Rural markets
• Hyperlocal
• 1600+ mother tongue
• Credibility
• Streamlined itself with the social character of the people
• E.g.-classifieds, matrimonial ads, youth section, opportunities, education and
medical issues
THE BEST OF THE BEST
Innovation
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media
Continuing growth of Indian print media

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Continuing growth of Indian print media

  • 1. Continuing growth of Indian print media -Rohit Jain
  • 2. Reasons for growth of print media in India • Favourable environment: • Increasing literacy • Growing incomes • Best consumer value product created till date • Creativity and innovation • Fdi: • 26% FDI in news and current affairs section in 2002 • Innovation: • Technology(Ink :natural essential oils, Quick Response (QR) code, Augmented reality (AR)) • Contents
  • 3. Reasons for growth of print media in India • Long engraved habit among the people • Immense penetration • Rural markets • Hyperlocal • 1600+ mother tongue • Credibility • Streamlined itself with the social character of the people • E.g.-classifieds, matrimonial ads, youth section, opportunities, education and medical issues
  • 4. THE BEST OF THE BEST
  • 5.
  • 6.
  • 7.
  • 8.