pantaloons 2015

1. Pantaloons
Presented by:
Sanal Suraj
(166)
Nehal

2. INTRODUCTION
 Pantaloons Retail (India) limited, is a large Indian
retailer owned by Aditiya birla group.
 Operates in multiple retail formats in both, value and
lifestyle; segments of the Indian consumer market.
 Pranab Barua (Managing Director)
Shital Mehta (CEO )
 Headquartered in Mumbai.
 The company has over 1,000 stores across 71 cities in
India and employs over 40,000 people.
 According to the Brand Trust Report 2014, a study
conducted by Trust Research Advisory, Pantaloons
featured among 100 most trusted brands in India

3. HISTORY
 Originally incorporated as Manz Wear Private
Limited on October 12, 1987.
 The Company’s name was changed to Manz Wear
Limited on September 20,1991, further to
Pantaloon Fashions (India) Limited on
September 25, 1992 and to Pantaloon Retail
(India) Limited on July 7 1999
 Pantaloon comes from the Italian word pantalone,
which in turn was derived from a character in a
seventeenth century comedy play.
 First open showroom in Kolkata in 1997.
 Pantaloons previously owned by future group was
taken over by Aditya birla group in 2012.

4. STRATEGY
To survive in the tough competition Pantaloon
uses different strategies to attract customers and to
retain them.
 PRICING
 LOYALTY PROGRAMS
 PROMOTIONAL STRATEGY
 POSITIONING STRATEGY
 STORE DESIGN

5. PRICING
They propose to provide branded products at
10% less than the MRP and 20% off on the
local brands, which is similar to what has been
carried out in Big bazaar.
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6. LOYALITY PROGRAMS
 The Pantaloons Payback Greencard,which
is a unique loyalty programs, has been
designed exclusively for Pantaloons'
customers to enhance customer
experience.
 Presently offered to over 4 million
members, the programs entitles members
to discounts in terms of points and special
privileges at all Pantaloons stores.

7. PROMOTIONAL STRATEGY
GIFT VOUCHERS
GREEN CARDS
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8. POSITIONING STRATEGY
Initially positioned as a family store, it finally veered
towards becoming a fashion store with and emphasis on
youths and clear focus on ‘FRESH FASHION’. They are
targeting youth and even women, since they are the
ones defining most purchasing decisions.
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9. STORE DESIGN
Exterior Store Design
The exterior appearance of a store silently announces
what customers can expect inside. Good exterior
visual merchandising attracts attention, creates
interest and invites the customer into the business.
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10. STORE DESIGN
Interior Store design
Flooring and Ceiling Graphics & Sign
ages
Lighting Music
Store security Colour & Fragrance
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11. REVENUE
 In the second quarter of FY15, the
Aditya Birla Nuvo-owned department
store chain posted a like-to-like growth
of 8.9 per cent and an earnings before
interest, taxes, depreciation(margin
growth of four percentage points).
 This is the highest growth
for Pantaloons after it was taken over
from Kishore Biyani-led Future Group.

12. FUTURE PLANS
 Pantaloons plans to invest Rs 125
crore.
 The company is targeting to launch
30-35 stores across the country during
2015-16 and focus will be on
expanding customer reach and
portfolio enrichment.