The retail sector in India is the fifth largest in the world, with a projected growth rate of 12-14% annually to reach $1.4 trillion by 2023. Pantaloons is one of the largest retail chains in India, with 340 stores in 160 cities and 5,300 employees. Founded in 1987, Pantaloons was acquired by Aditya Birla Nuvo in 2012 and focuses on offering value, quality, and the latest fashion trends to India's growing middle and upper middle class populations.

2. Sector information:
 It is the fifth largest retail market in the world
 It has retail space of 4 million square feet
 Pantaloons has 340 fashion stores in 160 cities and has 5300 employees all over
India
 It is projected to grow at a CAGR of
12-14% to reach $1.4trillion by 2023
 It contributes 10 % of the country’s
GDP and around 8% of the
employment.

3. Company Information:
 Founder of pantaloons – Kishore Biyani
 In October 1987 - it was incorporated as manz wear pvt ltd
 In July 1997 - changed to Pantaloons Fashion limited
 The first Pantaloons store was launched in Gariahat, Kolkata
 Pantaloons headquarters is located in Mumbai
 Pantaloons was previously controlled by the Future Group, and then it
was acquired by Aditya Birla Nuvo Limited in 2012

4. Competitors:
Brands:

5. Growth of retail Industry:
 Burgeoning Millennial Population and Changing Outlook towards Spending
 Urbanization
 Increasing Women Workforce
 Changing consumer tastes and preferences
 Technological advancements

6. • Middle and upper middle class
urban families in India
Segmentation
• Targeting people as per their
income
Targeting
• Positioning store which gives
Value, Choice, Quality and latest
trend
Positioning

7. Strengths:
-wide range of products all in one store
- largest market share and
capitalization
- It is always updated with changing
consumer preferences
- Most trusted and respected brand by
the consumers
Weakness:
- Pantaloons do not function
internationally, they do not reach
consumers in overseas markets.
- Too many options for customers
hence high brand switching and low
brand loyalty
Opportunities:
-To take over or merge with or form
strategic alliances with other global
retailers
- Focusing on specific markets
Threats:
- Being number one means that you
are the target of competition.
- A slow economy or financial
slowdown could have a major impact
on pantaloons retail India business
and profits.
SWOT

8. Mission Happiness
Program:

9.  Handling customer on the floor
 Understanding Customers behavior
 Building customer relationship
 Providing end to end service to customer
 Importance of customer service in retail
Learnings:

10. Thank You