- The document compares major lifestyle/fashion retail stores in India such as Pantaloon, Shoppers Stop, Westside, Lifestyle, and Landmark. - A survey of 100 customers was conducted to understand their shopping preferences and evaluate the stores. - The findings suggest that Pantaloon provides the best value, Shoppers Stop offers the best membership benefits, and Pantaloon is considered the overall best lifestyle store.

1. PANTALOON RETAIL INDA LTD“Comparative Analysis of major Lifestyle/Fashion Stores”BY: HARDEEP SINGH

2. RETAIL The word retail is, in fact, derived from the French word retailer, which means – “to cut off a piece or to break bulk.”A retailer may be defined as a dealer or trader who repeatedly sells goods in small quantities.

3. RETAIL INDUSTRYThe growth of retail revenues in India is impressive by any yardstick — a steady 25 percent per annum for the past decade with no signs of slowing down."Retailing is one of the oldest business activities in India. But until the liberalization and deregulation of the Indian economy in the 1990s, it was dominated by small one-man retail units. However since the past five years, it has become more structured and formalized and is moving towards international standards. Today, the organized retail sector is an industry.

4. The share of retail trade in the country's gross domestic product (GDP) was between 8–10 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010.100 per cent FDI is allowed in cash-and-carry wholesale formats. Franchisee arrangements are also permitted in retail trade. 51 per cent FDI is allowed in single-brand retailing.

5. Evolution Of Indian RetailModern FormatsInternationalGovernment SupportedTraditional/Pervasive ReachHistoric/ Rural ReachExclusive Brand OutletsHyper/Super marketsDepartment storesShopping MallsPDS outlets Khadi storesCooperatives Convenience StoresMom and Pop/KiranasWeekly MarketsVillage FairsMelasShopping experience/EfficiencyAvailability/Low costs/DistributionNeighborhood storesConvenienceSource of entertainment

6. Evolution Of Indian Retail……Formal Retailing SectorTypically large retailers

7. Greater enforcement of taxation mechanisms

8. High level of labor usage monitoringInformal retailing SectorTypically small retailers.

9. Evasion of taxes

10. Difficulty in enforcing tax collection mechanisms

11. No monitoring of labor laws.Growth Drivers for Organized Retail Growing young working populationReal estate developmentIncreasing number of working womenRetail opportunityDemand side factorsSupply side factorsEasy availability of creditChanging consumer preferencesDevelopment of supply chain Improving efficienciesRising disposable incomes

12. Reasons for the fast Growth of Retail Companies in IndiaExisting Indian middle classes with an increased purchasing power Rise of upcoming business sectors like the IT and engineering firms Change in the taste and attitude of the Indians Effect of globalization Heavy influx of FDI in the retail sectors in India

13. Why FDI?Improve competitionDevelop the marketGreater level of exports due to increased sourcing by major playersInvestment in technologyBetter lifestyleGreater level of wages paid by international players usually

14. More product variety

15. Newer product categories

16. Economies of scale to help lower consumer price

17. Increased purchasing capacity of consumersCOMPANY PROFILEFlagship company of Future GroupFounder and Group CEO, Mr. KishoreBiyaniCompany operates over 12 million square feet of retail spaceOver 1000 stores Across 71 cities in India Employs over 30,000 people.

18. ROAD TO SUCCESSIncorporated on the 12th October, 1987 under the name of Manz Wear Private Limited.on 20th September 1991, it was converted into a Public Limited Company under the name of Manz Wear LimitedPantaloon Fashions (India) Limited with certificate of incorporation dated the 25th September.

19. In 1994, The Company launched a new brand of shirts called `John Miller‘In 1998, the Company introduced Shrishti range of SalwaarKameez.The name of the Company was changed with the approval of the Members to Pantaloon Retail (India) Ltd. In 1999

21. K Raheja Corp Groupstarted in the year 1991Shoppers Stop has 27 stores in 12 cities in IndiaEstablished in 1998 as part of the Tata Group, Trent Ltd. operates Westside

22. More than 50 Westside stores established in various cities and states of IndiaPart of the Landmark Group, a Dubai – based retail chain.began operations in 1999 with its first store in Chennai. Around 20 stores across IndiaLaunched in January 1998,

23. Part of the RajanRaheja group.

24. Around 25 stores in India

25. RESEARCH METHODOLOGYSCOPE OF THE RESEARCHSome stores of New Delhi and NoidaDATA COLLECTIONPrimary DataWith the help of QuestionnairesSAMPLE SIZE100 RespondentsPOPULATIONCustomer of Lifestyle/Fashion segment of retail stores in Delhi and Noida

26. OBJECTIVESTo compare the various stores under the Lifestyle segmentTo find out which stores customers visit for different purposes (Men’s wear, women wear, and kid’s wear)To find out the store considered best on the basis of membership benefitsTo find out the best store among the 5 stores on the basis of product and service qualityTo suggest means of improving “shoppers experience by enhancing the deliverable parameters

27. DATA ANALYSIS AND INTERPRETATION

28. GENDER

29. AGE GROUP

30. MONTHLY FAMILY INCOME (In Rs)

31. OCCUPATION

32. How frequently do you shop for garments?

33. Out of the following stores which Lifestyle store are you most likely to visit when looking for:

36. When you think of shopping, which factors out of following have importance in your decision

37. CONSISTENCY IN QUALITY

38. WIDE RANGE

39. BETTER QUALITY OF MERCHANDISE

40. VALUE FOR MONEY

41. STORE AMBIENCE

42. MEMBERSHIP BENEFITS

43. KIDS PLAY AREA

44. KIDS PLAY AREA

45. ADVERTISEMENT & COMMUNICATIO N

46. Rank the Sales Personnel of these stores on the basis of attentiveness, appearance and knowledge of product

47. Rank the stores on the basis of these services

48. You are a member of which company’s customer loyalty programme

49. Is there any benefit of being a member

50. Which one is best on the basis of membership benefits

51. BEST LIFESTYLE STORE

52. FindingsIt was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores.Most of the respondents said that pantaloons is most consistent in quality followed by Shoppers’ stopIt was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores.It was found that most of the respondents said that Pantaloons provides maximum value to their money