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Founded by—Mr.Kishore Biyani(M.D & CEO of 
group) 
Incorporated in 1987(as Manz wear pvt. Ltd) 
Headquarter—Mumbai 
Diversified Business Retail as flagship sector 
Employees more than 80,000 people 
1.3million sq.ft of retail space
ABOUT KISHORE BIYANI 
King of India’s Retail 
Graduated in commerce 
 HR college Mumbai 
Belongs to business family 
 (cloth trading) 
From manufacturing to retail 
Retailer by Karma but nationalist by Dharma
Introduction 
Future Group India was established in 1994 
with a vision to provide diverse services in 
Indian and Global markets. 
The company operates 120 Big Bazaar stores, 
170 Food Bazaar stores, among other formats, 
in over 70 cities across the country, covering 
an operational retail space of over 6 million 
square feet.
Major Milestone 
• 1987 – Company incorporated as manz wear private limited. Launch 
of pantaloons trouser, india’s first formal trouser brand. 
• 1991 – Launch of BARE, the indian jeans brand. 
• 1992 – Initial public offer (IPO) was made in the month of may. 
• 1991 – The PANTALOONS shoppe – exclusive menswear store in 
franchisee format launched across the nation. The company starts 
the distribution of branded garments through multi-brand retail 
outlets across the nation. 
• 1995 – Jhon miller – Formal shirt brand launched. 
• 1997 – Pantaloons – India’s family store launched in Kolkata. 
• 2001 – Big Bazaar, “Is se sasta aur accha kahi nahi” – India’s first 
hypermarket chain launched.
Cont…. 
• 2002 – Food Bazaar, the supermarket chain is launched. 
• 2004 – Central – ‘shop, eat ,celebrate, in the heart of our city’ – 
India’s first seamless mall is launched in bangalore. 
• 2005 - Fashion station – the popular fashion chain is launched . 
• aLL – ‘a little larger’ – exclusive stores for plus – size individuals is 
launched. 
• 2006 – Future Capital Holdings , the company’s financial arm 
launches real estate fund’s Kshitij and Horizon and private equity 
fund indivision. Plans forays into insurance and consumer credit. 
• Multiple retail formats including collection I , furniture Bazaar, shoe 
Factory, Ezone, Depot and futurebazaar.com are launched across 
the nation. 
• Group enters into joint venture agreement with ETAM group and 
Generali.
FOR??
PRODUCT LENGTH OF FUTURE GROUP 
retail 
lifestyle 
central 
Pantaloons 
fresh fashion 
Home town 
value 
Big bazaar 
Food bazaar 
digital 
Future 
bazaar.com
Finance 
Future 
Capital 
Personal 
Corporate 
Future 
Generali 
Life 
Insurance 
General 
Insurance 
Future 
Venture 
Fashion & 
Food 
Fmcg
Services 
Logistics & 
supply 
Learning & 
Development 
Media & 
Telephony
Pantaloons India is one of the leading retailer 
stores of India, which operates numerous 
formats of retail both in the lifestyle and value 
segment of the consumer market in India. 
Pantaloon India is the subsidiary company of 
the Future Group, which is considered as a 
business venture providing the needs and 
requirements of the Indian market.
 E-zone Was Established In 2005 Keeping The Competances And Ethics Of 
India. 
 Part Of Home Solution Retail(india) Ltd. 
 The Current CEO of E-zone And Electronics Bazar Is Mr. Manoj Kumar 
 The Service At E-zone Will Be Unparalleled. 
 E-zone Has 28 Stand Alone And 12 Shop-in-shop Outlet Across India. 
 E-zone Is Not Only About Show Casing The Electronics Product And 
Gadgets But Providing A Complete Shoping Experience Through “Touch 
And Feel”.
Big Bazzar was introduced in 2001 with its first 
store in Kolkata. 
Big Bazaar is a chain of hypermarkets in India, 
with more than 100 stores in various place like 
Bangalore/ Hyderabad.
It is based on the concept of “ One Stop Shop”. 
Is a showcase, seamless mall and the first of its 
kind in India. 
Launched in May 04 at Bangalore . 
Offers everything for the urban aspirational 
shopper to shop, eat and celebrate. 
Ensure the best brands in the Indian market are 
made available to the discerning Indian customer.
HomeTown offers consumers largest choice and 
variety under one roof and a specialized team of 
experts to set it all up for them at their homes. 
 In addition to retailing home improvement 
products, HomeTown will also provide services 
like electrical, plumbing, interior decoration, 
painting, etc. 
HomeTown will also have counters by Future 
Money, where consumers can avail of fast & easy 
finance on their purchases at HomeTown.
Competitors Analysis
Strength : 
 Wide presence in India covering almost all major 
cities and towns 
 Efficient ,cost conscious committed quality service 
 High brand equity in evolving market 
Variety of products under single window increasing 
the chances of customer time and choices
Strenghts Cont… 
 Has an employee base of over 35,000 
 Everyday low prices, which attract customers, and has a Huge 
investment capacity. 
 It offers a family shopping experience, where entire family can 
visit together. 
 Available facilities such as online booking and delivery of goods
Weakness: 
Dependent heavily on India, and is 
susceptible to foreign players 
Stiff competition from global players means 
market share growth is limited 
Extremely popular means heavily crowded 
during festive/discount seasons
Opportunity: 
 Evolving customer preference in recent year 
Organized retail is minute in India 
Global expansion and tie-ups with 
international brands
Threats: 
 Global players trying to enter into Indian market 
Low priced product could be perceived as low quality 
product 
Government policies are not well defined in country 
like India
MARKET SEGMENTATION 
Geographic: 
Rural Areas Urban Areas
Demographic: 
Age 
Family size 
Gender 
Income
POSITIONING STRATEGY 
High service 
High value 
positioning Service oriented 
Low price High price 
Price Oriented Poor value 
positioning 
Low service
PRODUCT LIFE CYCLE
Innovations of Big-Bazaar to satisfied and attract 
customers
Loyalty Program
Suggestions to company 
 To improve services under Future Generali. 
To introduce Patanjali products to Big Bazaar. 
To facilitate parking in Big Bazaar stores for 
customers in few areas.
Future Group
Future Group

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Future Group

  • 1.
  • 2. Founded by—Mr.Kishore Biyani(M.D & CEO of group) Incorporated in 1987(as Manz wear pvt. Ltd) Headquarter—Mumbai Diversified Business Retail as flagship sector Employees more than 80,000 people 1.3million sq.ft of retail space
  • 3. ABOUT KISHORE BIYANI King of India’s Retail Graduated in commerce  HR college Mumbai Belongs to business family  (cloth trading) From manufacturing to retail Retailer by Karma but nationalist by Dharma
  • 4. Introduction Future Group India was established in 1994 with a vision to provide diverse services in Indian and Global markets. The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in over 70 cities across the country, covering an operational retail space of over 6 million square feet.
  • 5. Major Milestone • 1987 – Company incorporated as manz wear private limited. Launch of pantaloons trouser, india’s first formal trouser brand. • 1991 – Launch of BARE, the indian jeans brand. • 1992 – Initial public offer (IPO) was made in the month of may. • 1991 – The PANTALOONS shoppe – exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation. • 1995 – Jhon miller – Formal shirt brand launched. • 1997 – Pantaloons – India’s family store launched in Kolkata. • 2001 – Big Bazaar, “Is se sasta aur accha kahi nahi” – India’s first hypermarket chain launched.
  • 6. Cont…. • 2002 – Food Bazaar, the supermarket chain is launched. • 2004 – Central – ‘shop, eat ,celebrate, in the heart of our city’ – India’s first seamless mall is launched in bangalore. • 2005 - Fashion station – the popular fashion chain is launched . • aLL – ‘a little larger’ – exclusive stores for plus – size individuals is launched. • 2006 – Future Capital Holdings , the company’s financial arm launches real estate fund’s Kshitij and Horizon and private equity fund indivision. Plans forays into insurance and consumer credit. • Multiple retail formats including collection I , furniture Bazaar, shoe Factory, Ezone, Depot and futurebazaar.com are launched across the nation. • Group enters into joint venture agreement with ETAM group and Generali.
  • 8. PRODUCT LENGTH OF FUTURE GROUP retail lifestyle central Pantaloons fresh fashion Home town value Big bazaar Food bazaar digital Future bazaar.com
  • 9. Finance Future Capital Personal Corporate Future Generali Life Insurance General Insurance Future Venture Fashion & Food Fmcg
  • 10. Services Logistics & supply Learning & Development Media & Telephony
  • 11.
  • 12.
  • 13. Pantaloons India is one of the leading retailer stores of India, which operates numerous formats of retail both in the lifestyle and value segment of the consumer market in India. Pantaloon India is the subsidiary company of the Future Group, which is considered as a business venture providing the needs and requirements of the Indian market.
  • 14.
  • 15.  E-zone Was Established In 2005 Keeping The Competances And Ethics Of India.  Part Of Home Solution Retail(india) Ltd.  The Current CEO of E-zone And Electronics Bazar Is Mr. Manoj Kumar  The Service At E-zone Will Be Unparalleled.  E-zone Has 28 Stand Alone And 12 Shop-in-shop Outlet Across India.  E-zone Is Not Only About Show Casing The Electronics Product And Gadgets But Providing A Complete Shoping Experience Through “Touch And Feel”.
  • 16. Big Bazzar was introduced in 2001 with its first store in Kolkata. Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in various place like Bangalore/ Hyderabad.
  • 17.
  • 18. It is based on the concept of “ One Stop Shop”. Is a showcase, seamless mall and the first of its kind in India. Launched in May 04 at Bangalore . Offers everything for the urban aspirational shopper to shop, eat and celebrate. Ensure the best brands in the Indian market are made available to the discerning Indian customer.
  • 19. HomeTown offers consumers largest choice and variety under one roof and a specialized team of experts to set it all up for them at their homes.  In addition to retailing home improvement products, HomeTown will also provide services like electrical, plumbing, interior decoration, painting, etc. HomeTown will also have counters by Future Money, where consumers can avail of fast & easy finance on their purchases at HomeTown.
  • 21. Strength :  Wide presence in India covering almost all major cities and towns  Efficient ,cost conscious committed quality service  High brand equity in evolving market Variety of products under single window increasing the chances of customer time and choices
  • 22. Strenghts Cont…  Has an employee base of over 35,000  Everyday low prices, which attract customers, and has a Huge investment capacity.  It offers a family shopping experience, where entire family can visit together.  Available facilities such as online booking and delivery of goods
  • 23. Weakness: Dependent heavily on India, and is susceptible to foreign players Stiff competition from global players means market share growth is limited Extremely popular means heavily crowded during festive/discount seasons
  • 24. Opportunity:  Evolving customer preference in recent year Organized retail is minute in India Global expansion and tie-ups with international brands
  • 25. Threats:  Global players trying to enter into Indian market Low priced product could be perceived as low quality product Government policies are not well defined in country like India
  • 26. MARKET SEGMENTATION Geographic: Rural Areas Urban Areas
  • 27. Demographic: Age Family size Gender Income
  • 28. POSITIONING STRATEGY High service High value positioning Service oriented Low price High price Price Oriented Poor value positioning Low service
  • 30. Innovations of Big-Bazaar to satisfied and attract customers
  • 32. Suggestions to company  To improve services under Future Generali. To introduce Patanjali products to Big Bazaar. To facilitate parking in Big Bazaar stores for customers in few areas.