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Appy Fizz Parle Agro Pvt Ltd
The document provides an overview of the FMCG sector in India, highlighting its growth potential, market segments, and major players. It includes financial data, competitive analysis, and insights into specific companies like Parle Agro, discussing market trends and consumer behavior. Additionally, it outlines the human resource management strategies and career planning within the organization.
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Appy Fizz Parle Agro Pvt Ltd
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- 2. Fourth largestsector in the Indian economy FMCG sector Developing awareness, easier access & changing lifestyles have been the key for growth in sector The number of online users in India is likely to cross 850 Million by 2025. People are elegantly accepting Ayurvedic products, which has occasioned in growth of FMCG, Patanjali Ayurveda, with a m-cap of US$ 14.94 Billion. The company aims to developed globally in the next 5-10 years Household & Personal Care is the leading segment, accounting for 50% of the overall market. Hair care (23%) and Food & Beverages (19%) comes next in terms of market share The Food processing sector is the key link between Agriculture & Manufacturing. In a developing economy like India, it contributes as much as 9 -10% of GDP, in Agriculture & Manufacturing sector. FMCG Sector https://www.ibef.org/
- 3. 1595 3600 0 1000 20003000 4000 2016 2020 Total Consumption expenditure (US$ billion) CAGR Linear (CAGR) 49 104 0 20 40 60 80 100 120 2016 2020F FMCG market in India (US$ billion) CAGR Linear (CAGR) 29 100 0 20 40 60 80 100 120 2016 2020F Rural FMCG market in India (US$ billion) CAGR Linear (CAGR) FMCG Sector https://www.ibef.org/
- 4. Agriculture 17% Industry 29% Service 54% Sector contribution toIndia's GDP Agriculture Industry Service FY2000 • Indian FMCG Industry US$ 9 billion • Market size of chocolates <US$ 100 million • Market size of personal care <US$ 3 billion FY2017 • Indian FMCG Industry US$ 49 billion • Market size of chocolates US$ 1,766.6 million • Market size of personal care US$ 12.58 billion 33.3 35.7 38.6 43.1 49 57.4 0 20 40 60 80 2012 2013 2014 2015 2016 2017F Trends in FMCG revenues over the years (US$ billion) Revenues The FMCG sector in India created revenues of US$ 49 billion in 2016. By 2020, the revenues of the sector are estimated to US$ 104 billion In 2016, revenues for FMCG sector elevated to US$ 49 billion. In the long run, with the system becoming more obvious & easily compliable, demonetization is expected to value organized players in the FMCG industry. FMCG Sector https://www.ibef.org/
- 5. PORTER’S FIVE Analysesof FMCG Industry Bargaining power of suppliers: MODERATE Barriers to Entry: MODERATE Intensity of Rivalry: HIGH Bargaining power of Consumers: LOW Threat of Substitute: HIGH •Large number of substitute inputs •Low cost of switching suppliers •Input have little impact on costs •Diverse distribution channel Bargaining Power of Suppliers • Government limits competitors • Low storage cost • Large industry size • Relatively few competitors • Exit barriers are low Intensity of Rivalry •Limited number of substitute •Substantial product differentiationThreat of Substitutes •Strong distribution network required •Geographic factors limit competition •Strong brand name is important •High Capital requirements Barriers to Entry
- 6. Parle Agro Pvt.Ltd. NAME OF THE COMPANY PARLE AGRO TYPE Private Limited INDUSTRY FMCG, Food & Beverage FOUNDED 1984 FOUNDER Chauhan Family HEADQUARTERS Vile Parle(East), Mumbai, India AREA SERVED India KEY PEOPLE Prakash Chauhan (Chairman & MD) Schuana Chauhan (CEO) Alisha Chauhan (Director) Nadia Chauhan (Director) PRODUCTS Frooti Appy LMN Hippo Bailley NUMBER OF EMPLOYEES 1000 OUTLETS 8,00,000 CHANNEL PARTNERS 4,000 MANUFACTURING FACILITIES 76 REVENUE US$431 Million. SUBSIDIARIES Packaged Drinking Water Food Retail PET Performs. WEBSITE http://www.parleagro.com/about.html Prakash Chauhan (Chairman & MD) Schuana Chauhan (CEO) Alisha Chauhan (Director) Nadia Chauhan (Director)
- 7. SWOT ANALYSIS STRENGTH WEAKNESS OPPORTUNITY THREATS Parle AgroPvt. Ltd. Strengths Weaknesses Tough brand Differentiated product range. Broad distribution network. Sturdy supply chain. Durable existence in rural markets. Catering to mass. Improved understanding of consumer psyche Dependency on retailers & grocery. Stores for presenting diversified Parle. Products on shelf, induce impetuous buy. Dependence on Parle G. Opportunities Threats Expected annual growth of 20% Low per capita consumption. Changing consumer preference. Swelling demand for sugar free. Diet biscuits. Increase in the cost of raw materials Competition from other brands. Growing distribution cost. Admittance of various new entrant, ITC etc.
- 8. PRODUCTS OFFERED BYPARLE AGRO PRODUCTS OFFERED BY COMPETITIORS
- 9. Competitor analysis https://en.wikipedia.org/wiki/Parle_Agro COCA COLA 19% PEPSI 13% DABUR 18% ITCLIMITED 19% PEPSICO 11% GODREJ 2% MANPASAND 2% NESTLE 2% PRO SOYA’S 1% PARLE 13% Competitors Market Share COCA COLA PEPSI DABUR ITC LIMITED PEPSICO GODREJ MANPASAND NESTLE PRO SOYA’S PARLE
- 10. Marketing 1.Available in differentsizes. 2.Attractive packaging wrap around the product. 3.Competative price points for various sizes. 4.Good distribution and availability at retail store. 5.Strong brand backing of parent brand. 1.Less product differentiation with competitor product. 2.Dependence on retails and stores. 3.Low motivations to distributors. 1.To improve sales through combo offers with other products. 2.Enhance brand image repositioning through increased marketing communication. 3.Demand for health for health drink. 4.High potential for growth. 1.Customer retention in the face of increased competition. 2.New entry of any fruit drink. 3.Increase in distribution cost. SWOT Analysis S W O T
- 11. MarketingProduct Product by ParleAgro, Introduced in India in 2005. It consists of carbonated apple juice and is used as the basis of cocktails. It is also manufactured and marketed in Bangladesh by Global Beverage Co. Ltd. Under license from Parle Agro. Price Being only carbonated apple juice it is priced attractively in Indian market. Being the only carbonated apple drink available its priced little higher then other soft drinks. For 250ml, 300ml, 500ml and 1000ml it is priced at Rs15, Rs20, Rs28, and Rs52. In Indian market. Promotion It adopts various advertising and promotional strategies to create an increase demand in market by associating with life style and behavior and mainly targeting value based advertising. Priyanka Chopra is currently celebrity endorser of appy fizz, which appeals to more youth generation. Their slogans “A cool drink to hang out with” attract youth and party goers. Place Appy Fizz has a strong international presence and is available in several countries like Ireland, Japan, Tanzania,UAE, Unite Kingdom, Canada and the United States & etc. Appy believes in upgrading its distribution system at every possible opportunity to reach a potential customer. Its distribution channel includes more than 1500 wholesalers and distributors to reach an estimated ten lakh retail outlet.
- 12. SEGMENTATION • IDENTIFYING DIFFERENT GROUPS OF CUSTOMERS TARGETING •SELECTING WHICH SEGMENT(S) TO SERVE POSITIONING • IMPLEMENTING CHOSEN IMAGE AND APPEAL TO CHOSEN SEGMENT • PRODUCT – PRICE- PROMOTION - DISTRIBUTION SEGMENTATION TARGETING POSITIONING(STP) STP Income greater than 10,000 For masses. Very cheap price and healthy drink and non-carbonated drink Due to cheap price customers buy frequently Target Market: Recreational, Kids, Lifestyle, Sports, Fitness, Health Primary market: Kids, Teens, Youth, Working People, Women. Secondary market: Travel Industry, Recreations Centers Cool, Trendy & Youthful. Legendary & Iconic Introduced tetra packs, PET bottles Tag Line: “A cool drink to hang out with” FIZZ campaign. Ads for showcasing how consumer connect with FIZZ
- 13. INTRODUCTION MATURITY NO DECLINE GROWTH Product lifecycle (PLC) • Appy launched in 2005 • Still hold the dominant position. • First caught the fancy of Indian consumer with its Tetra pack and some smart campaign. • Positioned as a Kids drink. • Healthy drink as compared to carbonated drink INTRODUTION • Positioned as a apple drink i.e. A Cool Drink to Hang Out With for over 12 yrs. • Introduced a series of new variants and packaging. GROWTH • In late 00’s it achieved its maturity stage, it was facing stagnation in sales. • appy variant came with slim paper can aimed at the college youth. MATURITY • Appy even hasn’t attained its decline stage, it is now confronting stagnation with a market share of 60%-75%. • Appy is now repositioning itself once more. DECLINE
- 14. BUSINESS FINANCE GROSS PROFIT& NET PROFIT 2016 (in Cr) 2015 (in Cr) 2014 (in Cr) Net Sales 1363.9 1251.8 972.9 Direct Cost 839.3 784.2 669.4 Gross Profit 524.6 467.6 303.5 GP Margin 38% 37% 31% 2016 (in Cr) 2015 (in Cr) Net Sales 1363.9 1251.8 Profits After Tax 108.0 107.2 Net Profit Margin 79% 85% 0 200 400 600 800 1000 1200 1400 1600 Net Sales Direct Cost Gross Profit 2016 2015 2014 0 200 400 600 800 1000 1200 1400 1600 Net Sales Profits After Tax 2016 (in Cr) 2015 (in Cr) http://www.aceanalyser.com/log in.aspx?MenuTab=C&msg=URLR efuser&ResHeight=738&Res=136 6
- 15. DIRECT AND INDIRECTCOSTS OF THE COMPANY BUSINESS FINANCE Direct Cost 2016 (in Cr) 2015 (in Cr) Raw Material Consumed 629.1 605.8 Power & Fuel Cost 51.6 54.9 Employee Cost 140.7 120.9 Increase/Decrease in stock 17.9 2.6 Percentage Change 7% 17% 605.8 54.9 120.9 2.6 482.8 54 118.7 13.9 0 100 200 300 400 500 600 700 Raw Material Consumed Power & Fuel Cost Employee Cost Increase/Decrease in stock Indirect Cost 2016 (in Cr) 2015 (in Cr) Other Manufacturing Expense 62.4 53.1 General & Administration Expense 39.8 30.6 Selling & Distribution Expenses 182 156 Miscellaneous Expenses 25 20.3 Percentage change 18.9% 2.8% 0 20 40 60 80 100 120 140 160 180 200 Other Manufacturing Expense General & Administration Expense Selling & Distribution Expenses Miscellaneous Expenses http://www.aceanalyser.com/login.aspx?MenuTab=C&msg=UR
- 16. BUSINESS FINANCE DEBT/EQUITY RATIO 2016(in Cr) Total Debts 26.6 Equity 510 Debt/Equity ratio 0.052 Debt equity ratio usually calculated to find out the nature of management of the organization, if Debt equity ratio is more than 0.5, then management is aggressive in nature, and vice versa. http://www.aceanalyser.com/login.aspx?MenuTab=C&msg=UR LRefuser&ResHeight=738&Res=1366
- 17. HUMAN RESOURCE MANAGEMENT ORGANIZATIONALSTRUCTURE Prakash Chauhan Chairman & M.D Schuana Chauhan Director Alisha Chauhan Director Nadia Chauhan Director Marketing Director Finance Director Operation Director HRM Director Marketing Manager Sales Team Accounts Assistants Finance Supervisor Production Team Member Production Team Leaders Accounts Assistants Personal Manager
- 18. HUMAN RESOURCE MANAGEMENT RECRUIMENTSOURCE OF THE COMPANY The eligible and suitable candidates required for a particular job are available through various sources. These sources can be divided into two categories, as shown in Figure- SOURCES OF MANAGERIAL RECRUITMENT PROMOTION INTERNAL ADVERTISEMENT TRANSFER FORMER EMPLOYEES RETIREMENTS PRESS ADVERTISEMENT COMPETITORS E- RECRUITMENT WALK -IN INTERVIEW EMPLOYMENT EXCHANGE PLACEMENT AGENCIES CAMPUS INTERVIEW
- 19. Selection process &Training Methods SELECTION PROCESS SCREENING OF THE APLLICATION TELEPHONIC INTERVIEW TEST INTERVIEW FINAL SELECTION JOINING FORMALITIES HUMAN RESOURCE MANAGEMENT SELECTION PROCESS TRAINING METHODS ON- THE-JOB TRAINING • Training is provided in the practical condition according to the job. OFF-THE-JOB TRAINING • Vestibule Training Method • Role Playing Method • Movies/videos/computer-based training • Discussion
- 20. HUMAN RESOURCE MANAGEMENT EMPLOYEEBENEFIT PROVIDED PENSION PLAN RETIRE PLAN PERFORMANCE BONUS EQUITY VACATION & PAID TIME OFF SICK LEAVE DIVERSITY PROGRAMME JOB TRAINING LIFE INSURANCE. DENTAL INSURANCE. DISABILITY INSURANCE. VISION INSURANCE. HEALTH-CARE & INSURANCE. EMPLOYEE DISCOUNT. EMPLOYEE CAR. FREE LUNCH. GYM MEMBERSHIP. EMPLOYEE ASSISTANT PROGRAMME. WORK FROM HOME. CHILD CARE. FLEXIBLE HOUR. UNPAID EXTENDED LEAVE. INSURANCE & HEALTH PERKS & BENEFIT FAMILY & PARENTING FINANCIAL & RETIREMENT VACATION & TIME OFF PROFESSIONAL SUPPORT https://www.ibef.org/industry/fmcg.aspx
- 21. HUMAN RESOURCE MANAGEMENT CAREERPLANNING & ORGANISATIONAL CULTURE•SALES & MARKETING •ACCOUNTS & FINANCE •PROGRAMMING & DESIGN •PRODUCTION •MAINTENANCE •PURCHASEMANAGEMENTCAREER •MATERIAL MANAGEMENT •CORPORATE PLANNING PLANNING •HUMAN RESOURCE •ADMINISTRATION •QUALITY DEVELOPMENT Co-Workers are very Cooperative. Work Culture is good and supportive. Management is Good. Challenging Work. Easy accessible location and good working time. Peers are very helpful. Competitive working environment. Profiles are very good. Employees are happy to accept any challenge. Professional Growth, Proper Work oriented, Motivational, Innovative.