Pantaloons
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The document provides an overview of a study on the gap model of service quality of PANTALOONS retail company. It discusses PANTALOONS' lines of business, service classification, marketing mix analysis, service blueprint, and an overview of the SERVQUAL gap model. It then analyzes customer and provider gaps at PANTALOONS using this model, identifying factors leading to gaps and strategies used to reduce gaps such as employee training and third-party surveys.
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it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
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Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
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- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
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Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
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Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
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- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
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Pantaloon strategy
Pantaloon Retail India Limited has a presence across India through various retail formats but has experienced a decline in revenue growth compared to its peers and needs to focus on better aligning with customers to improve sales. It also has relatively high costs of goods sold, inventory levels, and investments compared to competitors like Trent and Walmart which indicates opportunities to improve operational efficiencies in procurement, inventory management, and capital allocation.
Inventory management
The document discusses inventory management at Big Bazaar store in Noida. It summarizes that the store has a warehouse capacity of 45,000 units, annual demand of 400,000 units, average carrying cost of over 10%, setup cost of Rs. 4,000, average lead time of 3 days, and ordering cost of Rs. 4 per unit. The document analyzed inventory management techniques like reorder points and supply chain management for perishable and non-perishable goods at Big Bazaar.
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This document provides an overview of Future Group, one of India's largest retailers. It discusses Future Group's various business lines including retail formats like Big Bazaar and Pantaloons, joint ventures, financial services, and BPO operations. The objectives of the study are to analyze consumer behavior and shopping patterns at Big Bazaar, identify influencing factors, and determine suitable marketing strategies. It includes sections on the company introduction, product portfolio, market orientation, macroenvironment analysis, and more.
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The document provides information about Future Group, a diversified Indian conglomerate founded by Kishore Biyani in 1987. It operates several retail formats across India, including supermarket chains Big Bazaar and Food Bazaar. With over 80,000 employees and 1.3 million square feet of retail space, Future Group has grown to become one of India's largest retailers through various acquisitions and partnerships over the years. The group offers an array of products and services beyond retail, spanning finance, fashion, FMCG and more.
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The document provides an overview of research projects conducted on the promotional strategies of Big Bazaar and D-Mart stores. It includes introductions to both Big Bazaar and D-Mart, describing their histories, product offerings, and locations. The document outlines the research methodology used in the projects, including objectives, data collection methods, sampling, and data analysis techniques. It presents findings on the marketing strategies and promotional activities of the two stores, including their use of the marketing mix, promotions, organization structure, and factors influencing customer purchases.
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This document provides an introduction and overview of Big Bazaar and D-Mart, two large retail chains in India. It discusses:
1) Big Bazaar is a hypermarket chain owned by Pantaloon Retail that combines aspects of Indian bazaars with modern retail. It has over 330 stores across India.
2) D-Mart is a discount retail chain founded in 2002 that focuses on offering products at low costs.
3) The document serves as an introduction to a research project comparing the promotional strategies of Big Bazaar and D-Mart and how they influence customers. Primary and secondary research was conducted, including surveys.
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The document discusses sales promotion strategies and provides an overview of the Indian retail industry and Future Group. It defines sales promotion as activities designed to boost sales through advertising, sampling, discounts, etc. It then outlines advantages like increased consumer confidence and reduced rates. The document also profiles the Indian retail industry and Future Group, the largest retailer in India which operates various store formats across the country.
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This document provides an overview of the Future Group, a leading Indian retail conglomerate. It discusses the group's various retail formats and brands, expansion plans, financial services offerings, and key leadership. The group aims to serve customers across India through formats like Big Bazaar, Food Bazaar, Home Town and others, leveraging its private label brands. Future Group also operates in related sectors like logistics, insurance, and financial services to support its retail business.
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The document provides an overview of Future Retail Limited, a leading Indian retailer. It discusses Future Retail's various business formats like Big Bazaar, Food Bazaar, and HomeTown that operate across over 17 million square feet of retail space in 102 cities. It also outlines Future Retail's focus on understanding Indian consumers and making products available across different store formats at affordable prices. Additionally, it describes Future Supply Chain Solutions which provides supply chain and logistics services to large corporations, and Future Learning which offers organizational training, higher education programs, and skill development.
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This document provides information about a training project report submitted by Sudipto Sinha for their Post Graduate Diploma in Management course. The report focuses on own brand promotion at Big Bazaar store where Sinha completed their one month training. It includes sections on the company profile of Pantaloon Retail and Future Group, the retail industry, key players in the industry, and details of the board of directors of Pantaloon Retail.
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This document is a training project report submitted by Sudipto Sinha for their Post Graduate Diploma in Management course. It includes a declaration, preface, acknowledgements, company profile of Pantaloon Retail (India) Limited, information about the Future Group, an industry profile, and overview of key players in the industry. The report was prepared as part of a one month training at Big Bazaar store where the focus was on own brand promotion.
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Pantaloons
- 1. Project Topic A Study on the gap model of service quality of PANTALOONS Presented by Suvashis Mahapatra (10DR009) Arka deep Dasgupta (10DR012) Subroto Bej (10DR015)
- 2. Â
- 3. Â
- 9. Companies Line of Business
- 30. Service Blueprint of PANTALOONS PHYSICAL EVIDENCE CUSTOMER ACTIONS ONSTAGE CONTACT EMPLOYEE ACTION BACK STAGE CONTACT EMPLOYEEACTION SUPPORE PROCESS
- 33. Customersâ Service Expectations CUSTOMER SERVICE ORGANIZATION Customersâ Service Perceptions GAP 5 Service Quality Gap Organizationâs Understanding of Expectations Organizationâs Service Standards Organizationâs Service Performance Organizationâs Communications to Customers Market Information Gap Service Performance Gap Internal Communication Gap Service Standards Gap GAP 1 GAP 2 GAP 3 GAP 4
- 39. Thank you