Pantaloon Retail (India) Limited is a large Indian retailer with over 1,000 stores across 71 cities employing 35,000 people. It operates in multiple retail formats for value and lifestyle segments. Kishore Biyani is the MD and CEO. The company uses a marketing mix of products at affordable prices across India, competitive pricing strategies, widespread store locations, and promotions through various media. Pantaloon's supply chain, customer relationship management, and merchandise management allow it to adapt to changing consumer behavior. It offers a wide range of products categorized by gender and type. Store layout, visual merchandising, and interior and exterior design are used to attract customers.

1. Presented by,
Deep Jyoti Das
Ajit Singh
Deepak Kumar

2. The World of Retailing

3. Introduction
• Pantaloon Retail (India) Limited, is a large Indian retailer, part of the Future
Group.
• Operates in multiple retail formats in both, value and lifestyle, segments of
the Indian consumer market.
• Kishore Biyani, (MD & CEO)
• Headquartered in Mumbai.
• The company has over 1,000 stores across 71 cities in India and employs over
35,000 people.
• As of 2010, it was the country's largest listed retailer by market capitalization
and revenue.

4. Retailing Strategy

5. Marketing Mix
Product
• E-commerce: Pantaloon’s website Futurebazaar.com has revolutionized the e-commerce business in India.
• It offers a wide range of products at affordable prices.
Price
• Pantaloons India has brought a whole new revolution when it comes to pricing strategies.
• which is evident through the success of its Big Bazaar and Food Bazaar outlets.
Place
• The company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and
65 rural cities with taking over Aadhar.
Promotion
• They use magazines, newspapers, television, radios, internet etc for promoting the brand. They have joint ventures
and alliances with many companies to promote the brand.
• Seasonal Discounts, Sales Discounts during Festivals are offered to attract consumers.

6. Retail Location
• Pantaloons has established its presence with stores not just in the metros, but
also in smaller towns.
Zirakpur, Punjab

7. Site Location
• The major cities where the stores of
Pantaloons India are located include
Delhi, Mumbai, Pune, Ahmedabad,
Bangalore, Kolkata, Hyderabad
and many more.

8. Organizational Structure

9. Supply Chain Management
• Pantaloon supply chain management involves planning, merchandizing
sourcing, standardization, vendor management, production, logistics, quality
control, control replacement.
• Pantaloon supply chain management provides us flexibility to adapt to
changing patterns in consumer behavior and Pantaloon ability.

10. Customer Relationship Management
• They encourage repeat customer visits through their unique
offers and special sale days.
• Future Group has taken the whole concept of customer loyalty
to the next level by joining hands with PAYBACK.
• PAYBACK is India’s largest and one of Europe’s most successful
multi-partner loyalty programs.
• With PAYBACK, customers can shop, save and get rewarded.
• This program enables consumers to collect millions of points
across online and offline partners – with just a single card.

11. Merchandise Management

12. Merchandise Assortment
• Category managers look at sales and margins of each brand in a category.
• The whole idea of category is to create products across length and breadth of
a category at different price points, fabrics, design, shape, seasons, colour and
size.

13. Product Offerings
Man’s Wear Ladies Wear Kid’s Wear Accessories
• John Miller • Honey • Chalk • Cosmetics &
• JM Sports • Akkriti • Bare 7214 Fragrances
• Bare Denim • Annabelle • Lilliput • Jewellery
• Rig • Mix & Match • Blue Sky
• Ajile • Ajile (Sunglasses and
Watches)
• Lombard • Rig
• All • Rangmanch
• Mytee
• Bare Leisure

14. Product Offerings Chart

15. Popular Brands

16. Pricing
Since pantaloons provides products to a potentially large number of customers at
affordable prices, it falls in the High Turnover – Low Margin Category.

17. They propose to provide branded products at 10% less than the MRP and
20% off on the local brands, which is similar to what has been carried out in
Big Bazaar.

18. Store Management

19. Store Layout
Pantaloons follows a free form store layout. No particular format is followed anything is placed
anywhere but strategically.
Ground Level First Level Second Level
• Ladies Formal • Spring (Designer wear for men • Men’s Occasion’s Wear
• Ladies Denim • and women)Ladies Formal • Men’s Formal
• Cosmetics and Fragrances • Ladies Ethnic • Men’s Ethnic
• Fine Jewellery • Night ware and Lingerie • Denim Wear
• Blue Sky (Sunglasses and • Kids Wear • Men’s Casuals
Watches) • Infant Necessities • Active Wear , Sporting Goods
• Fashion Accessories • Toys • Teen Boys
• Customer Service Desk • Footwear • Men’s Washroom
• Ladies Wash Room • Drinking Water
• Drinking Water

21. Visual Merchandising

22. Exterior Store Design
• The exterior appearance of a store silently announces what customers can
expect inside.
• Good exterior visual merchandising attracts attention, creates interest and
invites the customer into the business.

23. Interior Store Design
• Flooring and Ceiling • Graphics & Sing ages
• Lighting • Music
• Store Security • Colour & Fragrance

24. Thank You
For Your Attention