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Presentation on Future Group
The document provides an overview of Future Group, a large Indian retailer founded in 1994. It discusses Future Group's subsidiaries in retail, finance, and services. The presentation covers Future Group's brands, product mix across categories, milestones and achievements. It also summarizes the company's marketing orientation, segmentation approach, supply chain management, and approaches to pricing, packaging, advertising and consumer behavior.
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Presentation on Future Group
- 1. A PRESENTATION OF MARKETING MANAGEMENT ON FUTURE GROUP I n d i a t o mo r r o w Presented By : Group A-5 Presented To: Dr. Bhavesh Vanaparia
- 2. History of FutureGroup Established in 1994 by Mr. Kishore Biyani Retail forms the core business activity Group subsidiaries are present in Consumer Finance Capital Insurance Leisure & Entertainment Brand Development Retail Real Estate Development Retail Media & Logistics 4/11/2013 Tolani Institute of Management Studies 2
- 3. Company Profile • FutureGroup is India’s largest retailer and one of the leading business houses with a strong presence in retail. Its founder and Group CEO is Mr. Kishore Biyani. • Future Group employs 35,000 people directly from every section of our society. • It deals in Retail, Finance and service sector. • May 2011 – Future Supply Chains becomes ISO certified 4/11/2013 Tolani Institute of Management Studies 3
- 4. Retail PantaloonRetail (India) Limited Future Value Retail Limited Finance Future Generali Life Insurance Company Limited Future Generali (India) Insurance Company Limited Future Capital Holdings Limited Future Ventures (India) Limited Services Future Supply Chains Limited Future Human Development Limited Future Media (India) Limited Future Corporate Resources Limited 4/11/2013 Tolani Institute of Management Studies 4
- 5. Milestones and Achievements 2011: Most Admired Large Format National Fashion Retailer of the Year – Central 2010: Most Admired Food & Grocery Retailer of the Year : Private Labels – Food Bazaar 2009: Most Preferred Multi Product Chain - Big Bazaar by CNBC AWAAZ 4/11/2013 Tolani Institute of Management Studies 5
- 6. BRANDS UNDER FUTUREGROUP 4/11/2013 Tolani Institute of Management Studies 6
- 7. Product Mix It isa set of all the products and services provided which a particular seller offers. It is also known as product assortment. Its has certain length, width and depth of the company’s product portfolio. 4/11/2013 Tolani Institute of Management Studies 7
- 8. Product-Mix Width Future group retail services finance partnership 4/11/2013 Tolani Institute of Management Studies 8
- 9. Product Length ofRetail retail lifestyle value digital Future central Big bazaar bazaar.com Pantaloons Food bazaar fresh fashion Home town 4/11/2013 Tolani Institute of Management Studies 9
- 10. Length of Finance Finance Future Future Future Capital Generali Venture Life Fashion & Personal Insurance Food General Corporate Fmcg Insurance
- 11. Length of Services Services Logistics & Learning & Media & supply Development Telephony
- 12. Length of Partnership Partnership Joint Brand Collaboration Assistance Building
- 13. Product Classification Marketers classifythe products into basis of durability, tangibility and its use that is consumer or industrial. They are durable, nondurable, shopping goods, convenience goods & unsought goods. 4/11/2013 Tolani Institute of Management Studies 13
- 14. Product Classification Products Consumer or Durability Industrial Specialty or Durable Unsought Goods Nondurable Shopping Goods
- 15. Products of FutureGroup • Future Group’s products come under the category of Durable as well as Nondurable. • It offers perishable products, food items which are frequently approached by consumers. • Also they offer Clothing, Apparel, Home décor items, Furniture which come under the category of Nondurable.
- 16. Consumer Goods Classification •Convenience Goods:- Those which customer thinks that they get easily at one place. • Shopping Goods:-Those which customer compare on basis of suitability, price & style. • Unsought Goods:- Those which customer does not know much and if offered it is beneficial for them.
- 17. Product Levels Augmented Product Expected Product Basic Product Core Benefit
- 18. Level of FutureGroup Serving the unexpected & time savy Discounts & offer Daily Requirement needs Make all the products available easily
- 19. Potential Product Inthose Venn anything was not mentioned about potential product. Potential Product means something offered to customers which they have never expected. But whatever any company offers to the customers, For sometime it is Augmented & then it transforms into Expected. So still many companies including future group are searching for serving customers something called Potential.
- 20. Cont… Nondurable Goods:- futuregroup provide product’s such as soap, food items, perishable products which are consumed within few uses and again it is required to purchase. Durable:- clothing, apparels, shoes, home décor items, furniture and many more things which are tangible which last for long time. 4/11/2013 Tolani Institute of Management Studies 20
- 21. Cont… Consumer goods classification:-products served by future group are depending on the habits of consumer. First is convenience goods like soft drinks, daily home needs are provided which has minimum effort to buy and consumer can easily get whenever they need. 4/11/2013 Tolani Institute of Management Studies 21
- 22. Cont.… Then comes shoppinggoods. Which depend on the choice & taste of the customer. For e.g.:- clothing, shoes, apparels, furniture etc.. Unsought goods:- These are the products which consumer does not know much and normally they don’t think of buying. For e.g.:- life insurance. 4/11/2013 Tolani Institute of Management Studies 22
- 23. Holistic Marketing Concept Integrated Marketing Internal Holistic Relationship Marketing Marketing Marketing Performance Marketing
- 24. Cont… It is anapproach to recognize the scope of Marketing Activities. These are the four major themes on which any companies' overall position can be judged. This concept help companies to have a complete approach towards their requirement.
- 25. Integrated Marketing Product Promotion Integrated Price Place
- 26. Internal Marketing Internal Marketing Senior Other Department Management Departments
- 27. Performance Marketing Sales Revenue Ethics Performance Legal Environment
- 28. Relationship Marketing Customers Partners Relationship Employees Channel
- 29. Bases For Segmentation Geographic:- Rural area Urban area 4/11/2013 Tolani Institute of Management Studies 29
- 30. Demographic • Age • Family size • Gender • Income 4/11/2013 Tolani Institute of Management Studies 30
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- 32. Behavioral Occasions:- User status:- (There were one time users and regular users are also there)
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- 35. Brand Elements • Character:Future group • Logo: Bird • Slogan: India tomorrow 4/11/2013 Tolani Institute of Management Studies 35
- 36. Private Brands ofFuture Group 4/11/2013 Tolani Institute of Management Studies 36
- 37. Company Orientation towardsthe Market Place 1. Selling concept 2. Marketing concept –SACH Brand 4/11/2013 Tolani Institute of Management Studies 37
- 38. 4/11/2013 Tolani Institute of Management Studies 38
- 39. Price Mix • Valuepricing • Psychological pricing • Loss leader 4/11/2013 Tolani Institute of Management Studies 39
- 40. Value pricing • Bigbazaar promises its consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping 4/11/2013 Tolani Institute of Management Studies 40
- 41. Psychological Pricing 4/11/2013 Tolani Institute of Management Studies 41
- 42. Loss Leader 4/11/2013 Tolani Institute of Management Studies 42
- 43. Supply Chain Managementat BIG BAZAAR
- 44. Consumer Behavior • Culturalfactors: Culture, subculture & social class of the people influences the buying pattern according to their culture. • Social factors: buying behavior of the whole family depend upon their taste and preference. • Personal factors: financial status of the people also influence their buying behavior. For ex. mostly high class people buy from the Pantaloons retail store. 4/11/2013 Tolani Institute of Management Studies 44
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- 47. Advertisement • Print Media 4/11/2013 Tolani Institute of Management Studies 47
- 48. Thank You 4/11/2013 Tolani Institute of Management Studies 48