Future
Retail
Home
Office
A dream
Future Retail
Home Office will
be a place where
ideas get converted
into actions.
Using simplicity and happiness,
the company achieves
disproportionate growth.
Brief
Where values matter
The new centralised corporate office
will reflect and live the values and
philosophies of the company. The
vision is to create an exciting and
inspiring place for people to work.



Uniting actions
The centralised office will house all
the Future Group departments that
will work together efficiently under
the same roof.




VIKHROLI, MUMBAI
8 FLOORS
175,000 SQ.FT
OUR PROCESS




Our experience includes observing, studying benchmarks,      This stage of ideation and design detailing helps put together   The final lap, where Idiom designs are executed,
capturing information through photographs, quick doodling,   an i-MAP where ideas with maximum potential are selected
                                                                      ,                                                       in collaboration with Future group team, vendors,
brainstorming and discussions.                               and further expanded.                                            printers, carpenters and fabricators. Prototypes are
                                                                                                                              created, refined and finally accomplished.
A culmination of this is the i-SHEET—a document that’s the
backbone and inspiration for all design development.
Insights
Keeping in mind the three main
characteristics—simplicity, happiness
and disproportionate growth—Idiom
looked at different levels of the
organization as the MIND (middle
management), BODY (workforce) and
SOUL (thought leadership).
INSIGHTS     MIND BODY SOUL




A metaphorical zoning
of the organization into
mind, body and soul


The organization was looked at from the
perspective of a human being and the various parts
that make him a whole. The workforce make up the
LIMBS, the management levels make up the BODY
and the thought leaders make up the SOUL.
INSIGHTS   MOODBOARD




clean      simple            open




green      warm              interactive        welcoming




inviting   open + flexible   interact + share   flexible
INSIGHTS   IDEA STARTERS
Ideas
Being flexible, fluid
The idea was to understand and
incorporate Indian values, which
forms the core of Future Group. An
office space that celebrates cultural
diversities and modern ideas.
Individual spaces, group spaces and
lounge areas were created across
floors, which encouraged interaction
across people. Frugality was brought
into design and thinking, and the
best opportunities were created with
available resources.

Idiom designed each floor around a
particular art form making it relevant
to the company.
IDEAS     GROUND FLOOR DESIGN IDEAS




The ‘Atrium’, where
guests are welcomed,
and efficiently directed.


The ground floor is the first impression that guests
have of the office. Through scale and impactful
design, it reflects the solidity of the group. It also
welcomes people in with small Indian touches.
IDEAS     FOURTH FLOOR DESIGN IDEAS




The ‘Marketplace’
is the place where
relationships are built
with partners.

The fourth floor is where the group’s partners are
made to feel like part of the team. Here strategies
are discussed, partnerships are entered into and
relationships are managed. The space talks about
these collaborations, and reflects the group’s
commitments to its partners.
IDEAS     FIFTH FLOOR DESIGN IDEAS




The ‘Action Force’ is
where projects are
brought into reality.


Through the art form of ‘Warli’, the fifth floor
depicts certain Indian work ethics of the group. It
also reflects the groups retail mantra: RETAIL IS
OUR RELIGION, CUSTOMER IS OUR GOD, STORE
IS OUR TEMPLE, WORK IS TRULY OUR WORSHIP          .
IDEAS     SIXTH FLOOR DESIGN IDEAS




‘Food Republic’
celebrates food and the
way the group sells it.


The entire food floor is inspired by the food habits,
shopping preferences and health care of Indian
families and home makers. The space is also
inspired by Indian bazaars. The in-house food
brands are also displayed and celebrated.
IDEAS     SEVENTH FLOOR DESIGN IDEAS




‘India Mart’ brings
alive everyday
ordinary things
around the house.

The floor is inspired by both traditional Indian
merchandise as well as the contemporary, and
showcases it through the Kantha textile tradition.
It reflects the spirit of Indian bazaars.
IDEAS     EIGHTH FLOOR DESIGN IDEAS




‘Home Station’ reflects
the insights of the
modern Indian home.


The floor is inspired by the different customer
profiles that exist in the home segment. It
features their lifestyles and preferences.
IDEAS    NINTH FLOOR DESIGN IDEAS




‘Soch’ or ‘Knowledge’
reflects the cultural
ideas and rituals of
the group.

Here the soul of each brand comes alive.
The space also encourages discussion and
exchange of ideas.
IDEAS     TENTH FLOOR DESIGN IDEAS




‘Vichaar’ or ‘Vision’
celebrates brilliance,
and makes way for new
ideas.

The walls quote the world’s greatest minds
and their thoughts on brilliance. One sees art
pieces of the group’s values and history. The
heritage and the culture is reiterated.
IDEAS     ENTRANCE LOBBY ZONING




Simplicity and scale

The entrance reception takes cues from the
check-in counters at the airport. A row of help
desks ensure that visitors are attended to
immediately.
IDEAS    BUSINESS + EXPERIENCE LOUNGE ZONING




The space is
designed to suit a
range of specific needs


The fourth floor is designed to accommodate
training rooms, buyers showrooms, discussion
rooms, guest rooms and staff recreation.
IDEAS    TYPICAL FLOOR PLANS




Flexible, open,
interactive

Open work spaces with a number of informal
meeting spaces to encourage interaction and
exchange between employees.
IDEAS     TYPICAL WORKSPACE MODULE




Teamwork for
better productivity
Open as well as closed working environments
allow for group work as well as focused work.
THE BIG TABLE   THE LOUNGE
                                 IDEAS   DESIGN IDEAS: CABIN STYLES




BACK TO ROOTS   THE ALL-IN-ONE




                                 Proposing different
                                 cabin styles to suit
                                 different working styles.
REFERENCES                 VENDING OFFERINGS
                                                      IDEAS     DESIGN IDEAS: VENDING MACHINES




DISTRIBUTION OF MACHINES   DISTRIBUTION OF MACHINES




                                                      An eye for detail.

                                                      Basic needs such as vending machines,
                                                      printer requirements were accounted for.
Implementation
The finale! With the chosen designs, the
office exudes warmth and Indianness
that Future Group stands for.
Concept space
 Reflecting the
                                 for the corporate
 group’s culture
                                 identity/ culture




                   Celebrating
                   diversity




                                                     Simplicity
                                                     Happiness
                                                     Disproportionate
                                                     growth




Converting ideas
to action

Future Group Office_Idiom Design

  • 1.
  • 2.
    A dream Future Retail HomeOffice will be a place where ideas get converted into actions. Using simplicity and happiness, the company achieves disproportionate growth.
  • 3.
    Brief Where values matter Thenew centralised corporate office will reflect and live the values and philosophies of the company. The vision is to create an exciting and inspiring place for people to work. Uniting actions The centralised office will house all the Future Group departments that will work together efficiently under the same roof. VIKHROLI, MUMBAI 8 FLOORS 175,000 SQ.FT
  • 4.
    OUR PROCESS Our experienceincludes observing, studying benchmarks, This stage of ideation and design detailing helps put together The final lap, where Idiom designs are executed, capturing information through photographs, quick doodling, an i-MAP where ideas with maximum potential are selected , in collaboration with Future group team, vendors, brainstorming and discussions. and further expanded. printers, carpenters and fabricators. Prototypes are created, refined and finally accomplished. A culmination of this is the i-SHEET—a document that’s the backbone and inspiration for all design development.
  • 5.
    Insights Keeping in mindthe three main characteristics—simplicity, happiness and disproportionate growth—Idiom looked at different levels of the organization as the MIND (middle management), BODY (workforce) and SOUL (thought leadership).
  • 6.
    INSIGHTS MIND BODY SOUL A metaphorical zoning of the organization into mind, body and soul The organization was looked at from the perspective of a human being and the various parts that make him a whole. The workforce make up the LIMBS, the management levels make up the BODY and the thought leaders make up the SOUL.
  • 7.
    INSIGHTS MOODBOARD clean simple open green warm interactive welcoming inviting open + flexible interact + share flexible
  • 8.
    INSIGHTS IDEA STARTERS
  • 9.
    Ideas Being flexible, fluid Theidea was to understand and incorporate Indian values, which forms the core of Future Group. An office space that celebrates cultural diversities and modern ideas. Individual spaces, group spaces and lounge areas were created across floors, which encouraged interaction across people. Frugality was brought into design and thinking, and the best opportunities were created with available resources. Idiom designed each floor around a particular art form making it relevant to the company.
  • 10.
    IDEAS GROUND FLOOR DESIGN IDEAS The ‘Atrium’, where guests are welcomed, and efficiently directed. The ground floor is the first impression that guests have of the office. Through scale and impactful design, it reflects the solidity of the group. It also welcomes people in with small Indian touches.
  • 11.
    IDEAS FOURTH FLOOR DESIGN IDEAS The ‘Marketplace’ is the place where relationships are built with partners. The fourth floor is where the group’s partners are made to feel like part of the team. Here strategies are discussed, partnerships are entered into and relationships are managed. The space talks about these collaborations, and reflects the group’s commitments to its partners.
  • 12.
    IDEAS FIFTH FLOOR DESIGN IDEAS The ‘Action Force’ is where projects are brought into reality. Through the art form of ‘Warli’, the fifth floor depicts certain Indian work ethics of the group. It also reflects the groups retail mantra: RETAIL IS OUR RELIGION, CUSTOMER IS OUR GOD, STORE IS OUR TEMPLE, WORK IS TRULY OUR WORSHIP .
  • 13.
    IDEAS SIXTH FLOOR DESIGN IDEAS ‘Food Republic’ celebrates food and the way the group sells it. The entire food floor is inspired by the food habits, shopping preferences and health care of Indian families and home makers. The space is also inspired by Indian bazaars. The in-house food brands are also displayed and celebrated.
  • 14.
    IDEAS SEVENTH FLOOR DESIGN IDEAS ‘India Mart’ brings alive everyday ordinary things around the house. The floor is inspired by both traditional Indian merchandise as well as the contemporary, and showcases it through the Kantha textile tradition. It reflects the spirit of Indian bazaars.
  • 15.
    IDEAS EIGHTH FLOOR DESIGN IDEAS ‘Home Station’ reflects the insights of the modern Indian home. The floor is inspired by the different customer profiles that exist in the home segment. It features their lifestyles and preferences.
  • 16.
    IDEAS NINTH FLOOR DESIGN IDEAS ‘Soch’ or ‘Knowledge’ reflects the cultural ideas and rituals of the group. Here the soul of each brand comes alive. The space also encourages discussion and exchange of ideas.
  • 17.
    IDEAS TENTH FLOOR DESIGN IDEAS ‘Vichaar’ or ‘Vision’ celebrates brilliance, and makes way for new ideas. The walls quote the world’s greatest minds and their thoughts on brilliance. One sees art pieces of the group’s values and history. The heritage and the culture is reiterated.
  • 18.
    IDEAS ENTRANCE LOBBY ZONING Simplicity and scale The entrance reception takes cues from the check-in counters at the airport. A row of help desks ensure that visitors are attended to immediately.
  • 19.
    IDEAS BUSINESS + EXPERIENCE LOUNGE ZONING The space is designed to suit a range of specific needs The fourth floor is designed to accommodate training rooms, buyers showrooms, discussion rooms, guest rooms and staff recreation.
  • 20.
    IDEAS TYPICAL FLOOR PLANS Flexible, open, interactive Open work spaces with a number of informal meeting spaces to encourage interaction and exchange between employees.
  • 21.
    IDEAS TYPICAL WORKSPACE MODULE Teamwork for better productivity Open as well as closed working environments allow for group work as well as focused work.
  • 22.
    THE BIG TABLE THE LOUNGE IDEAS DESIGN IDEAS: CABIN STYLES BACK TO ROOTS THE ALL-IN-ONE Proposing different cabin styles to suit different working styles.
  • 23.
    REFERENCES VENDING OFFERINGS IDEAS DESIGN IDEAS: VENDING MACHINES DISTRIBUTION OF MACHINES DISTRIBUTION OF MACHINES An eye for detail. Basic needs such as vending machines, printer requirements were accounted for.
  • 24.
    Implementation The finale! Withthe chosen designs, the office exudes warmth and Indianness that Future Group stands for.
  • 61.
    Concept space Reflectingthe for the corporate group’s culture identity/ culture Celebrating diversity Simplicity Happiness Disproportionate growth Converting ideas to action