What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?

2. Personal Background
Nationality Indian
Education B.Eng (Honours), Mechanical
Engineering,
National University of Singapore,
Dean’s List for Academic
Achievement.
Years in P&G 5.5 yrs
Current Residence Singapore
Life Beliefs
 Winning means willing, to go longer, work harder and
give more.
 Innovation distinguishes between leading and following.
 TEAM – Together Everyone Achieves More.
P&G Work Assignments
Business Planning Manager
Gillette Asia Pacific
Nov 2016 – Present.
Supply Chain Leader
P&G Asia Pacific Perfumes
Aug 2014-Nov 2016.
Process Engineer
P&G Children’s Safe Drinking
Water
Nov 2012- Aug 2014.
Key Achievements
 Project Manager – Delivered projects to enable 10% ($40 Million) sales
growth for Gillette Asia Pacific, highest growth in 10 years.
 Supply Chain Leader – CEO Award for top 1% of business leaders globally.

3. 2012-2014 – Manufacturing Operations
(Process Engineer)
2014- 2016 - End-to-End Supply Chain
Ownership
(Supply Chain Leader)
2016- Present – Supply Chain
Solutions to Enable Business
Strategies
(Business Planning Manager)
Solid foundation in the ‘how’ aspects of
FMCG.
• Manufacturing
• Supply Chain
• Project Management

4. 2018-2019 (IE
International
MBA) – Short
Term
• Focus on FMCG
• Business Impact Lab
• Global Leadership
2019-2021
Corporate Finance
(FMCG) – Short
Term
• Apply business
fundamentals and learn
to quantify success.
• Assignment in Europe-
industry hub and new
location experience.
2021- 2023
Brand Leader at
Country Level –
Mid Term
• Country-Level
Business Owner.
• Responsible for
Business Growth and
Profit Delivery.
• Combine all skills from
past career
assignments and MBA.
Long Term
2023- 2028
Regional Brand
Manager
2028-2033
Associate Business
Director
2033-2038
Global Vice
President
Build Knowledge in the ‘Why’ Aspects
• Finance
• Strategy
• Brand Management
Global Leadership Career Path

5. • Simulation of a Global Leadership Role.
• Merge past supply chain experience with business knowledge from MBA.
• Deliver the best value proposition and perfect the value model at a country level.
What : Brand Leader
for a Country
• Most ‘entrepreneurial’ role in FMCG, country manager is the ‘business owner’.
• Chance to innovate and create breakthroughs in top and bottom line growth.
• ‘Training Ground’ For Leadership Positions at Regional and Global Level.
Why : Leadership
Role and Business
Ownership
• Leverage scale of a top industry player to connect e-commerce startups with
consumer base. Grow and develop the online opportunity for FMCG.
• Optimize Supply Chain, focusing on business measures instead of internal metrics.
• Ensure the right product portfolio for the country and increased relevance of brand
communication from a consumer’s perspective.
How (Impact) :
Innovation and
Optimization

7. FMCG
Supply
Chain
Excellence
Optimized
Product
Lineup
Balance of
Base and
Initiative
Disruptive
e-commerce
Channel
Consumers
of the
Future

8. FMCG
Supply
Chain
Excellence
Optimized
Product
Lineup
Balance of
Base and
Initiative
Disruptive
e-commerce
Channel
Consumers
of the
Future

9. SUPPLIER MANUFACTURER WAREHOUSE
RETAILER
(ONLINE/OFFLINE)
CONSUMER
SEAMLESS FLOW OF PRODUCT
SEAMLESS FLOW OF INFORMATION

10. Consumer
Customer
Distribution
Manufacturing
Material
Supply
Consumer
Customer
Distribution
Manufacturing
Material
Supply

11. FMCG
Supply
Chain
Excellence
Optimized
Product
Portfolio
Balance of
Base and
Initiative
Disruptive
e-commerce
Channel
Consumers
of the
Future

12. Consumer
Portfolio Consumer
Portfolio

13. GROUP VOLUME PROFIT EXAMPLES EXAMPLE STRATEGY
GROUP A
(TOP-TIER GOODS)
HIGH HIGH LIQUID DETERGENTS STANDARD PORTFOLIO ACROSS
GLOBE
(TO REACH MORE COUNTRIES
QUICKLY)
GROUP B
(NICHE GOODS)
LOW HIGH FABRIC ENHANCERS NICHE, LOCAL PORTFOLIO
(BEST CUSTOMER SERVICE FOR
LUXURY CUSTOMERS)
GROUP C
(ESSENTIALS)
HIGH LOW POWDER
DETERGENTS,
SOAP BARS
KEEP A SMALL PORTFOLIO,
ENCOURAGE UPGRADE
TO TOP-TIER
GROUP D
(REDUNDANT)
LOW LOW ANY OF THE ABOVE
IF NOT SELLING
GRADUALLY REMOVE FROM THE
SHELF

14. FMCG
Supply
Chain
Excellence
Optimized
Product
Portfolio
Balance of
Base and
Initiative
Disruptive
e-commerce
Channel
Consumers
of the
Future

15. Sales
Time Since Product Launch
Intiative (New Product
Launch) Sales vs. Time
Sales
Time Since Product Launch
Resulting Impact to Base
Business (Existing Products) vs.
time
Sales
Time Since Product Launch
Overall Business Growth vs.
Time
New product launches
lead to breakthrough
growth in a particular
segment
Current business is
cannibalized by new
product or taken over by
competitors.
As a result, overall
company growth
remains flat in the long
run
• Continue marketing the base business and ensure no point of entry for competition.
• Market Intelligence to estimate the right level of cannibalization, launch in different
channels vs. base business.
Suggested Approach ->

16. FMCG
Supply
Chain
Excellence
Optimized
Product
Portfolio
Balance of
Base and
Initiative
Disruptive
e-commerce
Channel
Consumers
of the
Future

17. 70
10
10
10
% Share of Business by Retail Channel
(2012)
Hyper and Super Market (Lotte, e-mart)
Warehouse Retailers (Costco)
Pharmacies and Drugstores (CVS)
Online (Coupang, Amazon)
50
1010
30
% Share of Business by Retail Channel
(2017)
Hyper and Super Market (Lotte, e-mart)
Warehouse Retailers (Costco)
Pharmacies and Drugstores (CVS)
Online (Coupang, Amazon)

18. Consumers are going online faster than companies.
Challenge to capture the online market.
Founded in Jan 2011 $160 Million Sales - 2015
Purchased by Unilever for
$ 1 billion - 2016

19. FMCG
Supply
Chain
Excellence
Optimized
Product
Portfolio
Balance of
Base and
Initiative
Disruptive
e-commerce
Channel
Consumers
of the
Future

20. Consumers of The
Future
Personalized
Products
Why Consumers Care : Sense of identity from product purchase.
How to Deliver :Innovative Customization Capability in
Manufacturing Sites (Agile, Cost-effective).
Value
Communication
Why Consumers Care : Able to check value-for-money online, information is
more accessible, changing culture of Gen Y needs new communication
styles
How to Deliver : Clear and innovative communication of value claims
and benefits to consumer.
Fluctuating Tastes &
Preferences
Why Consumers Care : Increased availability of options.
How to Deliver : Identify and define the consumer needs proactively.
Lead change and drive growth with the right products to meet
prevailing needs.