Kishore Biyani founded Future Group in 1987 and led the company's expansion into multiple retail formats. Future Group now operates various retail chains like Big Bazaar and Food Bazaar across India. It has over 12 million square feet of retail space and employs over 30,000 people. In addition to retail, Future Group engages in financial services, brands, real estate, logistics, and media through its six verticals. The company aims to deliver everything to every Indian consumer profitably.

1. ABOUT FUTURE GROUP

4. FOUNDER & GROUP C.E.O. – MR. KISHOR BIYANI
Kishore Biyani is the Managing Director of
Pantaloon Retail (India) Limited and the Group Chief
Executive Officer of Future Group.
He has led Pantaloon Retail’s emergence as the
India’s leading retailer operating multiple retail
formats that now cater to almost the consumption
basket of a large section of Indian consumers.
Kishore Biyani led the company’s foray into
organized retail with the opening up of the Pantaloons
family store in 1997. This was followed in 2001 with
the launch of Big Bazaar, a uniquely Indian
hypermarket format that democratized shopping in
India. It blends the look, touch and feel of Indian
bazaars with aspects of modern retail like choice,
convenience and quality. This was followed by a
number of other formats including Food Bazaar,
Central and Home Town.
The year, 2006 marked the evolution of Future
Group, that brought together the multiple initiatives
taken by group companies in the areas of Retail,
Brands, Space, Capital, Logistics, Media & Brand
Factory.

5. FUTURE GROUP’S VISION
We shall deliver
Everything,
Everywhere,
Everytime for,
Every Indian Consumer
in the most profitable manner.

6. LINE OF BUSINESS

7. The Future Group operates
through six verticals :»
 Future Retail –covering retail business
 »Future Capital –catering to financial products &
services
 »Future Brands –managing all the brands owned or
managed by group companies
 »Future Space –managing real estate business
 »Future Logistics –managing supply chain and
distribution
 »Future Media –developing and managing retail
media space.

8. AWARDS & RECOGNITIONS
CNBC Awaaz Consumer Awards 2009
01. Most Preferred Multi Product Chain - Big Bazaar
02. Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar
03. Images Fashion Forum 2009
04. Most Admired Fashion Group Of The Year - Future Group
05. Most Admired Private Label - Pantaloons, the lifestyle format
06. Critics Choice For Pioneering Effort In Retail Concept Creation -
Central
07. Coca-Cola Golden Spoon Awards 2009
08. Most Admired Food & Grocery Retailer Of The Year
09. Most Admired Food Court
10. Most Admired Food Professional

9. WEBSITES
Pantaloon Retail (www.pantaloonretail.in)
FutureBazaar (www.futurebazaar.com)
Future Brands (www.futurebrands.co.in)
Future Group (www.futuregroup.in)
Future Capital Holdings (www.fch.in)
Future Generali (www.futuregenerali.in)
Future Learning & Development (www.fldl.in)
Future Supply Chain Solutions (www.futuresupplychains.com)
Future Media (www.futuremedia.in)

10. Pantaloon retail (India ) limited, is India’s leading retailer
that operates multiple retail
formats in both the value & lifestyle segment of the Indian
consumer market.
Headquartered in Mumbai , the company operates over 12
million square feet of retail
space.
It has about 1000 stores across 71 cities in India &
employs over 30,000 people.
Pantaloon retail came into existence in the year 1987.

11. The various formats under Pantaloon retail:-

12. PANTALOON
FOOD
CENTRAL
BAZAAR
FUTUREBAZA
AR.COM E ZONE
HOME STAR &
TOWN SITARA
HOME BRAND
SOLUTIONS FACTORY

13. GROWTH IN RECENT YEARS OF
PANTALOON RETAIL
SEP 2007 SEP 2008
NET PROFIT 29.69 Crores 36.18
Crores
SALES 1086.44 1511.21
Crores Crores
Total Revenues(FY08)– Rs.5840 Crores

14.  The hypermarket chain was
introduced in India in 2001 by
Pantaloon Retail(India )
Limited .
 The first store was established
in Kolkata.
 Store was launched to meet
the aspirations of middle
class.
 Within a span of 2yrs store
added food bazaar and gold
bazaar in its range of offering.

15. PRODUCTS
1) Apparels
2) Food & grocery
3) Accessories
4) Cosmetics
5) Footwear
6) Electronics
7) Home décor

16. Marketing strategy
ACTIVITIES TARGET MARKETINMG MIX
Women forum Women Public relation
Interior decorator and dress Those customer who r very people
designer will be appoint in specific about their decision
all stores
Networking through All loyal customer, other net E – marketing
internet user
Religion corner All the aesthetic people Product –mix
Adhar – rural centric market 720 million consumer across Place
627000 villages
Tie up with IPL Sports lover Promotion
Improving quality of Prevailing as well as Product
product prospect customer

17. INOVATION

18. MANAGEMENT STYLE
he organization structure for Big bazaar is flat in nature. For
Big bazaar, the divisions are apparel, non apparel and the new
business division, which includes gold, footwear and the shop-
in-shops. For Food Bazaar, a separate teem has been created
which again works independently.
bout 1,800 people work for Big bazaar directly. Support and
ancillary services comprise another 400 people. A new trainee
is put through a basic three day training program before going
on the shop floor. Evaluation is done every six months.

19. THE STRATEGY
aving is key to the Indian middle class consumer. The store, which would be
created, had to offer value to the consumer. Keeping this in mind, the concept of
Big bazaar was created. In India, when a customer needs something for the home,
a typical thought is to seek it from the bazaar. A bazaar is a place where a
complete range of products is always available to the consumer. This is true across
India. As the store would offer a large mix of products at a discounted price, the
name Big bazaar was finalized. The idea was to re-create a complete bazaar, with a
large product offering (at times modified to suit local needs) and to offer a good
depth and width in terms of range. The mind to market for the first store was just
six months.
rice was the basic value proposition at Big bazaar. The Big bazaar outlets sold a
variety of products at prices, which were 5 to 60 percent lower than the market
price. The line “Isse sasta aur achha kahin nahin” emphasized this.

20. RETAIL MANAGEMENT
PANTLOONS RETAIL (INDIA) LTD
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21. STORE LAYOUT AT DIFFERENT
LEVELS
Ground Level First level Second Level
• Ladies Formal • Spring (Designer • Men’s Occasion’s
• Ladies Denim wear for men and Wear
• women)Ladies Formal • Men’s Formal
Cosmetics and
Fragrances • Ladies Ethnic • Men’s Ethnic
• Fine Jewellery • Night ware and • Denim Wear
• Lingerie •
Blue Sky Men’s Casuals
(Sunglasses and • Kids Wear
• Active Wear ,
Watches) • Infant Necessities Sporting Goods
• Fashion • Toys • Teen Boys
Accessories • Footwear • Men’s Washroom
• Customer Service • Ladies Wash Room • Drinking Water
Desk • Drinking Water
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22. Retail Format observed at Pataloons
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23. MERCHANDISE ASSORTMENT
Pantaloons have applied the concept of category management in its day-
to-day merchandising function as against the traditional brand
management merchandising practice followed by most retailers.
Category managers look at sales and margins of each brand in a
category. The whole idea of category management is to create products
across length and breadth of a category at different price points, fabrics,
design, shape, seasons, colour and size.
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24. PRODUCT OFFERINGS CHART
Lombard RIG Aakriti Annabelle Honey John Miller Pepe Scullers Jealous21 Rang Manch
Knighthood UMM F Factor Agile Urbaba Bare Trisha
Agile Scullers RIG Mix & Match
Bare Indigo Nation UMM Aakriti
T2006 Lee Copper
JM Sports
Lee Copper
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25. Supply chain management at
Pantaloons
Pantaloon Retail is the
first company in the
organized retail sector
in India to win an
accredited ISO
Certificate exclusively
for its Supply Chain &
Logistics function.
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26. CUSTOMER RELATIONSHIP MANAGEMENT
To survive in the tough competition Pantaloon
uses different strategies to attract customers
and to retain them.
– Events
– Fests
– Loyalty programs
– Gift Vouchers
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27. POSITIONING STRATEGY
Initially positioned as a family store, it finally veered towards
becoming a fashion store with and emphasis on youths and
clear focus on ‘FRESH FASHION’. They are targeting youth and
even women, since they are the ones defining most
purchasing decisions.
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28. CONCLUSION
Pantaloon Retail (India) Ltd is a company where it strives for
lifestyle and value through its products and services.
Through the study, it is observed that pantaloon can be said
an organization where the P’s of marketing is taken
seriously for the maximum profitability through large range
of products, promotional activities for the company and a
solid sales organization monitoring that the P’s are worked
effectively. The store has been well maintained in
accordance with the latest demands of the consumers and
through all these strategies Pantaloon ensures repeated
customer patronage.
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