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THE GOLDEN SAVIOR
Submitted by
ROHIT JAIN
Room mo.-36 SEMESTER- 6
B.COM(E)
ST.XAVIER’S COLLEGE, KOLKATA
PROJECT GUIDE
MS. SOMA NATH
Assistant professor
CONTENTS
INTRODUCTION
Raw jute fibre producer:farmer (unorganised
sector)
Primary and secondary market raw jute suppliers
Jute conventional product manufacturer: jute mills
Jute diversified products:SMEs (Unorganised
sector)
Use of jute products:Buyers association and end
users. followed by its reuse , recycle or disposal.
SWOT ANALYSIS
RESEARCH
METHERDOLOGY
 PRIMARY DATA
-QUESTIONNAIRE
-OBSERVING
-PERSONAL EXPERIENCE IN FIELD OF RAW JUTE
 SECONDARY DATA
-WEBSITE
-ANNUAL REPORT OF MINISTRY OF TEXTILE
38
2
USE OR PURCHASE OF JUTE PRODUCTS
Yes
No
14
35
15
3
1
1
2
19
6
Jute Floor Coverings
Jute Bags
Twine, Ropes, Cordage, etc.
Hessian, Sacking, Scrim, Carpet
Backing Cloth (CBC)
Jute Geo-Textile
Jute Composites
Jute Particle Board
Jute Handicrafts
Jute Apparels
0 10 20 30 40
TYPE OF JUTE PRODUCTS USED OR PURCHASED
TYPE OF JUTE PRODUCTS
PURCHASED
28
19
2
11
0
5
10
15
20
25
30
Daily Use Travelling Gifts to
Relatives and
Friends
Festivals
OCCASION OR MOMENT FOR BUYING JUTE
PRODUCTS
OCCASION
OR MOMENT
FOR BUYING
JUTE
PRODUCTS
11
18
25
12
13 1
CRITERIA FOR BUYING JUTE PRODUCTS
Price
Quality
Appearance
Durability
Eco
Friendliness
Others
16
522
2
7 1
SOURCE OF PURCHASE OF JUTE PRODUCTS
Retail Outlet
Super mall
Exhibitions/Fairs
Online Purchase Via
Internet
As Gifts
Others
34
6
LEVEL OF SATISFACTION WITH JUTE PRODUCTS
Yes
No
11
26
3 0
JUTE PRODUCTS - AN ALTERNATIVE TO SYNTHETIC
PRODUCTS
Strongly Agree
Agree
Disagree
Strongly
Disagree
4
1611
7 1
FAVOURED PRICE CATEGORY
Up to 100
100 - 250
251 - 500
501 - 1000
More Than
1000
7
33
ADVERTISEMENT AWARENESS OF JUTE PRODUCTS
Yes
No
11
1
33
5
1
6 4
BRAND OF JUTE PRODUCTS KNOWN
Aaltex
Bidbi
The Jute Shop
Earthen Me
Favola
Green Junction
Others
100%
0%
Jute product as a environmental saviour:
Jute as a environmental saviour: yes Jute as a environmental saviour: no
RECOMMENDATIONS
 Retain and if possible, increase the market for traditional Jute and Kenaf
products
 Develop new applications of jute and increase its quality
 Make use of the Sustainable Development Agenda
 Increase Consumer Awareness by highlighting the environment friendliness
of Jute and Kenaf
 Address Trade Issues and Supply side Management Issues
 Create a Research & Development Network
 Highlight Employment Opportunities
LIMITATION OF THE
STUDY
 Small sample size
 Constrain of time and money
 Unwillingness of some of the respondents
 Lack of active participation
 Lack of experience in collecting information except guidance of
the project guide
CONCLUSION
STAND APART…
MAKE YOUR PRESENCE
FELT….
“ ”
Nature’s best
essence is felt when
we live
“ ”
BIBLIOGRAPHY
 http://www.jute.com
 http://www.jutecomm.gov.in
 http://www.wikipedia.org
 http://www.ministryoftextile.gov.in
 http://www.jute.org
 http://www.worldjute.com
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The Golden Saviour