The Golden Saviour
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Its a collage assignment done on the Golden Fiber Jute its various application and a brief market research done for a collage assignment. Data may have changed over a period of time
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The Golden Saviour
- 1. THE GOLDEN SAVIOR Submitted by ROHIT JAIN Room mo.-36 SEMESTER- 6 B.COM(E) ST.XAVIER’S COLLEGE, KOLKATA PROJECT GUIDE MS. SOMA NATH Assistant professor
- 2. CONTENTS
- 4. INTRODUCTION
- 7. Raw jute fibre producer:farmer (unorganised sector) Primary and secondary market raw jute suppliers Jute conventional product manufacturer: jute mills Jute diversified products:SMEs (Unorganised sector) Use of jute products:Buyers association and end users. followed by its reuse , recycle or disposal.
- 9. RESEARCH METHERDOLOGY PRIMARY DATA -QUESTIONNAIRE -OBSERVING -PERSONAL EXPERIENCE IN FIELD OF RAW JUTE SECONDARY DATA -WEBSITE -ANNUAL REPORT OF MINISTRY OF TEXTILE
- 10. 38 2 USE OR PURCHASE OF JUTE PRODUCTS Yes No
- 11. 14 35 15 3 1 1 2 19 6 Jute Floor Coverings Jute Bags Twine, Ropes, Cordage, etc. Hessian, Sacking, Scrim, Carpet Backing Cloth (CBC) Jute Geo-Textile Jute Composites Jute Particle Board Jute Handicrafts Jute Apparels 0 10 20 30 40 TYPE OF JUTE PRODUCTS USED OR PURCHASED TYPE OF JUTE PRODUCTS PURCHASED
- 12. 28 19 2 11 0 5 10 15 20 25 30 Daily Use Travelling Gifts to Relatives and Friends Festivals OCCASION OR MOMENT FOR BUYING JUTE PRODUCTS OCCASION OR MOMENT FOR BUYING JUTE PRODUCTS
- 13. 11 18 25 12 13 1 CRITERIA FOR BUYING JUTE PRODUCTS Price Quality Appearance Durability Eco Friendliness Others
- 14. 16 522 2 7 1 SOURCE OF PURCHASE OF JUTE PRODUCTS Retail Outlet Super mall Exhibitions/Fairs Online Purchase Via Internet As Gifts Others
- 15. 34 6 LEVEL OF SATISFACTION WITH JUTE PRODUCTS Yes No
- 16. 11 26 3 0 JUTE PRODUCTS - AN ALTERNATIVE TO SYNTHETIC PRODUCTS Strongly Agree Agree Disagree Strongly Disagree
- 17. 4 1611 7 1 FAVOURED PRICE CATEGORY Up to 100 100 - 250 251 - 500 501 - 1000 More Than 1000
- 18. 7 33 ADVERTISEMENT AWARENESS OF JUTE PRODUCTS Yes No
- 19. 11 1 33 5 1 6 4 BRAND OF JUTE PRODUCTS KNOWN Aaltex Bidbi The Jute Shop Earthen Me Favola Green Junction Others
- 20. 100% 0% Jute product as a environmental saviour: Jute as a environmental saviour: yes Jute as a environmental saviour: no
- 21. RECOMMENDATIONS Retain and if possible, increase the market for traditional Jute and Kenaf products Develop new applications of jute and increase its quality Make use of the Sustainable Development Agenda Increase Consumer Awareness by highlighting the environment friendliness of Jute and Kenaf Address Trade Issues and Supply side Management Issues Create a Research & Development Network Highlight Employment Opportunities
- 22. LIMITATION OF THE STUDY Small sample size Constrain of time and money Unwillingness of some of the respondents Lack of active participation Lack of experience in collecting information except guidance of the project guide
- 23. CONCLUSION STAND APART… MAKE YOUR PRESENCE FELT…. “ ” Nature’s best essence is felt when we live “ ”
- 25. BIBLIOGRAPHY http://www.jute.com http://www.jutecomm.gov.in http://www.wikipedia.org http://www.ministryoftextile.gov.in http://www.jute.org http://www.worldjute.com