Total Quality Management (TQM) is a management approach focused on meeting customer needs through continuous improvement. The document discusses TQM principles like focusing on customer satisfaction, continuous improvement, and teamwork. It outlines Deming's 14 points for TQM implementation and characteristics of successful TQM companies like training employees and using teams for process improvement. Reasons for companies to begin TQM include increased efficiency and motivation. Examples of companies that implemented continuous improvement through TQM are provided.