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Welcome to
Event Resource Development
5Event Design Priciples
[ ]
» Transportation of guests
» Accommodation of guests
» Shipping of items
» Advance move in and setup of the
venue, including rental fees, labor
costs, equipment rental, union costs,
meals for crew, etc., in addition to
the costs for event inclusions,
staffing, security, permits, insurance,
etc.
The Elements-
All the Parts That
Make Up the Event
These elements can include:
1
The Elements-
All the Parts That
Make Up the Event
These elements can include:
» Rehearsal space, including rental fees, labor
costs, equipment rental, union costs, meals
for crew, etc.
» Day-of-event elements, including rental
fees, labor costs, equipment rental, union
costs, meals for crew, etc., in addition to the
costs for event inclusions, staffing, etc.
» Teardown and move out of the venue
including rental fees, labor costs, equipment
rental, union costs, meals for crew, etc., in
addition to the costs for event inclusions,
staffing, security, permits, insurance, etc.
1
The Essentials-
Must-Haves
Event “must-haves” are things that are, at
the time of initial planning, nonnegotiable.
They are determined by considering:
2
» Hard costs, such as airfare, hotel accommodation,
space requirements (move in, setup, teardown and
move out, as well as storage for suppliers, rehearsal
space, on-site office space, etc., which is separate
from actual main meeting/event function space),
meeting/event function space requirements, meal
requirements, activity requirements, etc., and all
applicable taxes, service charges, permits, insurance,
communication costs, staffing, and management
fees (while these cost items can be negotiated and
pricing concessions obtained, they need to be
included regardless of the final event design and
event inclusions)
The Essentials-
Must-Haves
Event “must-haves” are things that are, at
the time of initial planning, nonnegotiable.
They are determined by considering:
2
» What would be meaningful to attendees
» What would make the event memorable
to guests
» What would capture the magic of the
message being delivered to participants
The Environment
- Venue and Style
3
Event Venue
Some examples of traditional venues
include:
Private mansions (rented or owned),
Hotels, Convention centers, Museums, Art
galleries, Country clubs, Private yachts,
Wineries, Private tents
The Environment
- Venue and Style
3
More location requirements:
1. Location (local, out of state, out of
country)
2. Date
3. Season
4. Time of day
5. Whether you are planning an indoor or
outdoor affair
6. Whether the event is taking place in one
or more than one location
7. Budget considerations
The Environment
- Venue and Style
3
Event Style
The following are samples of different
event styles:
Traditional, Classic, Modern, Country,
Cultural, Formal elegance, Casual
elegance, Romantic, Fun, Intimate,
Outdoor, Themed, Seasonal, Holiday,
Beach, Sports
The Energy -
Creating a Mood
4
Every event gives off energy. The venue, the decor,
the music, the food and drink, the activities and the
guest mix all contribute to the energy in the room
and the mood being set. The energy you bring to
your event as a result of your event design can be
good or bad. Poor design planning with regards to
timing, logistical layout and included event elements
can literally drain the energy from a room. This is
the feeling you experience when things go flat,
there is dead air, stilted conversation or awkward
silences and the room becomes devoid of energy.
Negative energy can fill a room when there are
overlooked areas of congestion, long waits, hungry
or tired guests, and insufficient seating. Choosing a
room or a setting that is too big or too small for the
size of the guest count can also bring down the
energy in a room.
The Emotion -
Feelings
5
• The event style you select will lend itself
to conveying the emotion
• surrounding your event. For example, a
romantic style may evoke feelings of
tenderness, softness, intimacy, all
wrapped up in love. An event that has a
fun theme, depicting a playful nature,
will give off a lighthearted warmth that is
caring and affectionate with a dash of
festivity. Give thought to the event style
and the feelings that you want to bring
out. Choose one that will capture the
spirit of your event’s objectives and the
emotions that will make your event
stand out.

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5 event principles

  • 1. Welcome to Event Resource Development 5Event Design Priciples [ ]
  • 2. » Transportation of guests » Accommodation of guests » Shipping of items » Advance move in and setup of the venue, including rental fees, labor costs, equipment rental, union costs, meals for crew, etc., in addition to the costs for event inclusions, staffing, security, permits, insurance, etc. The Elements- All the Parts That Make Up the Event These elements can include: 1
  • 3. The Elements- All the Parts That Make Up the Event These elements can include: » Rehearsal space, including rental fees, labor costs, equipment rental, union costs, meals for crew, etc. » Day-of-event elements, including rental fees, labor costs, equipment rental, union costs, meals for crew, etc., in addition to the costs for event inclusions, staffing, etc. » Teardown and move out of the venue including rental fees, labor costs, equipment rental, union costs, meals for crew, etc., in addition to the costs for event inclusions, staffing, security, permits, insurance, etc. 1
  • 4. The Essentials- Must-Haves Event “must-haves” are things that are, at the time of initial planning, nonnegotiable. They are determined by considering: 2 » Hard costs, such as airfare, hotel accommodation, space requirements (move in, setup, teardown and move out, as well as storage for suppliers, rehearsal space, on-site office space, etc., which is separate from actual main meeting/event function space), meeting/event function space requirements, meal requirements, activity requirements, etc., and all applicable taxes, service charges, permits, insurance, communication costs, staffing, and management fees (while these cost items can be negotiated and pricing concessions obtained, they need to be included regardless of the final event design and event inclusions)
  • 5. The Essentials- Must-Haves Event “must-haves” are things that are, at the time of initial planning, nonnegotiable. They are determined by considering: 2 » What would be meaningful to attendees » What would make the event memorable to guests » What would capture the magic of the message being delivered to participants
  • 6. The Environment - Venue and Style 3 Event Venue Some examples of traditional venues include: Private mansions (rented or owned), Hotels, Convention centers, Museums, Art galleries, Country clubs, Private yachts, Wineries, Private tents
  • 7. The Environment - Venue and Style 3 More location requirements: 1. Location (local, out of state, out of country) 2. Date 3. Season 4. Time of day 5. Whether you are planning an indoor or outdoor affair 6. Whether the event is taking place in one or more than one location 7. Budget considerations
  • 8. The Environment - Venue and Style 3 Event Style The following are samples of different event styles: Traditional, Classic, Modern, Country, Cultural, Formal elegance, Casual elegance, Romantic, Fun, Intimate, Outdoor, Themed, Seasonal, Holiday, Beach, Sports
  • 9. The Energy - Creating a Mood 4 Every event gives off energy. The venue, the decor, the music, the food and drink, the activities and the guest mix all contribute to the energy in the room and the mood being set. The energy you bring to your event as a result of your event design can be good or bad. Poor design planning with regards to timing, logistical layout and included event elements can literally drain the energy from a room. This is the feeling you experience when things go flat, there is dead air, stilted conversation or awkward silences and the room becomes devoid of energy. Negative energy can fill a room when there are overlooked areas of congestion, long waits, hungry or tired guests, and insufficient seating. Choosing a room or a setting that is too big or too small for the size of the guest count can also bring down the energy in a room.
  • 10. The Emotion - Feelings 5 • The event style you select will lend itself to conveying the emotion • surrounding your event. For example, a romantic style may evoke feelings of tenderness, softness, intimacy, all wrapped up in love. An event that has a fun theme, depicting a playful nature, will give off a lighthearted warmth that is caring and affectionate with a dash of festivity. Give thought to the event style and the feelings that you want to bring out. Choose one that will capture the spirit of your event’s objectives and the emotions that will make your event stand out.