Events Management-Public Relations

2. What is an Event?
An event can be described as a public
assembly for the purpose of celebration,
education, marketing or reunion. Events
can be classified on the basis of their
size, type and context.

3. Types of Events
• Corporate Events – A corporate
event can be defined as a gathering that
is sponsored by a business for its
employees, business partners, clients
and/or prospective clients. These events
can be for larger audiences such as
conventions or smaller events like
conferences, meetings or holiday parties.

4. • Education and career events – Events
like education and career fair, workshop,
seminar, debate, contest, competition
etc.
• Social Events – planned events which
involve large groups of people, generally
arranged and advertised by
an organization.

5. What is Events Management?
o Includes the process of analyzing,
planning, marketing, producing and
evaluating an event
o It is a different way of promoting a
product, service or idea.
o Can be used as a very powerful
promotional tool to launch or market a
product or service

6. Purposes of Events
 Marketing to create new lead generation avenues.
 Rewarding employees and business partners for their hard
work.
 Enhancing productivity through team building exercises
promoting togetherness and teamwork in the office.
 Introducing new and or reinforce existing key strategies.
 Addressing the affect of competition taking place on a
company’s bottom line.
 Launching a new product/ Brand awareness
 Sustaining brand awareness

7. In Event
Management/Planning
 Market Research
*Is there a market for the intended event?
 Market Analysis
*Who is your target audience?
 Competitor Analysis
*Who is your competitor?

8.  SWOT Analysis
o Strengths
o Weaknesses
o Opportunities
o Threats

9.  Product/ Service Research
 What are the products and services promoted and sold by
your corporate client?
 How does the company promote its service or product?
 How does the company want to build or enhance the
image associated with its product?

10.  What is the market value and market share of the
company and its products?
 Who are the customers of the product?
 What are the features of the product?
 What are the advantages and disadvantages in
comparison to competitors’ products?

11.  Analysis Report
o Create a report compiling all the information collected

12. Forms of Events
 Concerts
 Charity Events
 Sports Events
 Festivals
 Theater Performances
 Fundraising activities
 Product launches
 Conferences

13.  Trade Fair and Exhibitions
 Celebrations/Anniversaries
 Meetings

14.  Possesses strong leadership
 Flexible
 Out-of-the-box-thinker
 Resourceful
 Can handle a lot of pressure
Qualities of A Good/Successful
Event Manager

15. http://www.showsinabox.com/what-is-a-corporate-event/