This document provides an overview of event management. It defines event management as the application of project management principles to create and develop festivals, events, and conferences. It discusses the purpose and characteristics of events, including that they provide unique experiences but require long-term planning and carry risks. It also outlines different event types, teams, concepts, logistics, legislation, marketing considerations, audiences, financial management, and risks.

1. EVENT MANAGEMENT

2. BEGINNING
• Meaning : is the application of project
management to the creation and
development of festivals, events and
conferences.
• Definition : The organisation which propose
and handle events, projects and programmes
while being strategic and creatine in their
thinking.

3. • To get lasting experience.
• To entertain .
• Chance to see something unique.

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EVENT CHARACTERISTICS:
Once in life time experience for participants.
Generally expensive at stage.
Take place over a short time span.
Requires long and careful planning.
Carry high level of risk.
Often a lot of stake for those involved.

5. Size of Events
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Mega events
Regional events.
Major events.
Minor events.

6. Types Of Events
Sporting.
Entertainment, Arts and Culture.
Commercial marketing and
Promotional events.
Meetings and Exhibitions .
Festivals.
Families.
Fund raising

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Event Team
Venue manager.
Stage manager
Lighting,audio and video companies
Decorators and florists
Entertainers
Employment agencies
Rental companies
Security companies.
Catering companies
Ticketing operations

8. EVENT CONCEPT
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Purpose of event.
Theme
Venue
Event audience
Financial considerations
Timing of the event
Event team, contractors and stakeholders

9. Logistics of event concept
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Access to the site
Physical limitations
Dimensions of the site
Refrigerated storage
Physical space for food preparation
Restroom facilities
Cleaning
Catering
Safety
Potential damage to the site
Provision of basic services.

10. Legislation for event
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State government approval
Liquor licensing .
Pollution control board
Regional police incharge.

11. Marketing mix
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Product / service.
Place
Promotion
Price

12. Features of event audience
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A lasting experience .
Entertainment.
A learning experience
An opportunity to meet others.
A chance to purchase items
Food and beverage facilities.
Inexpensive way to get in event
Chance to see something unique.

13. Financial management

14. Risk management
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Natural disaster
Financial risk
Legal risk
Technology related risk
Mismanagement
Safety and security risk
Risk at sporting events

15. Recent events in india