An over view of Event management. Provides basic knowledge on event management and event planning. Just an guideline of event management information.

1. EVENT MANAGEMENT
SASIKUMAR NATARAJAN (EDUCATIONALIST & HOSPITALITY TRAINER)
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2. WHAT IS EVENT
 A thing that happens or takes place are called event. Events are happenings that include
corporate events, competitions and decorations, cultural events, Religious events, sports events,
festivals and celebrations, personal and social events.
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3. CLASSIFICATION OF EVENTS
 The event industry segment can be divided into several key sub segments that include corporate events,
competitions and decorations, cultural events, sports events, festivals and celebrations, personal and social events.
Classification of events can be done on the basis of size and type as shown in the following selections Classification
of Events Size Type
 1. Mega events (Large Gathering)
 2. Regional / Cultural events (Traditional or Historical gathering)
 3. Major events
 3. Commercial marketing and Promotional Events
 4. Gutting and exhibition
 5. Festivals
 6. Family
 7. Fundraising
 8. Miscellaneous events
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4. WHAT IS EVENT MANAGEMENT?
 Event Management basically means any service offered to the consumers that contain planning, advertising,
company or presentation of different events. The scope of an event includes various activities connected to arts,
sports, enjoyment, business or family functions like the wedding or joyful events.
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5. IMPORTANCE OF EVENT MANAGEMENT
 Increase Level of Customer Satisfaction
 Inflow of Creative Ideas
 Expert Planning and Budget management
 End to End Execution
 Saves Time and Money
 Manage Risk
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6. TOOLS FOR EVENTS PROMOTION
 Advertising
 Public Relations
 Direct marketing
 Word of mouth
 Hospitality
 that include:
 Give-aways: leaflets, posters, brochures
 Radio: commercial, community, national
 Internet : web sites, radio
 Television: cable, free to air, satellite
 Press: newspapers, magazines, periodicals
 Non media alternatives: outdoor advertising, street banners, aerial, innovative
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7. HOW TO PLAN EVENT
 Purpose and Objective
 Type of Event
 Target audience
 Size, Date, Vibe and Location
 Budget plan
 Risk Forecast
 Backup and active plan
 Promotion and Marketing
 Potential event sponsors
 Checklist and follow up
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8. EVENT PLANNING CYCLE
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9. RISKS ASSOCIATED WITH EVENTS
Risk management is done at each and every stages of event production. An event is full of uncertainties like power
failure, equipment failure, medical emergency, brawl, stampede, fire, sponsorship withdrawal, last minute turned down
by an artist etc.,
 Loss of reputation
 Financial loss
 Damage to facilities
 Injury to participants and medical assistance
 Potential Fire Hazards
 Loss of equipment
 Crowd Management
 Transport and Traffic Management
 Unpredictable Weather
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10. EVENT MANAGEMENT HIERARCHY
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11. THANK YOU
 For more details and Guest lecture / Presentation please contact shasi28kumar@gmail.com or info@harilini.com
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