Event marketing can provide several benefits for organizations. It allows companies to interact directly with audiences to build relationships and understanding of their brand over time. Experiential marketing is becoming a larger percentage of marketing budgets and can generate both short-term sales leads and longer-term customer advocacy. Successful event marketing requires planning, setting goals, qualifying the fit with the organization's mission, and evaluating the experience and business impacts.

1. Event Driven Marketing: What’s the Payoff? Brenda Stier-Anstine Marketing Works May 27, 2010

2. Why Event Marketing?

9. Why Event Marketing?

10. Why Event Marketing?

11. Time vs. Quality Time Spending “quality time” with customers not only exposes them to the brand but allows them to interact with the brand

12. Time vs. Quality Time Face-to-Face & E-CME Dominate in North America