The document discusses career opportunities in event management. It describes event management as organizing professional events like concerts, seminars, exhibitions, and weddings. The event industry is growing rapidly in India and is expected to cross $1.4 billion by 2021. Some key roles discussed include event planner, wedding planner, venue manager, donor coordinator, catering manager, social media coordinator, staff coordinator, and event technology expert. A degree or diploma in event management or marketing is typically required to break into these diverse roles in the expanding event industry.

1. Career opportunities

3. Event management
 Event management is a process of organizing a
professional and focused event, for a particular target
audience.
 It involves visualizing concepts, planning, budgeting,
organizing and executing events such as;
 fashion shows, musical concerts, corporate seminars,
exhibitions, wedding celebrations, theme parties,
product launching etc.

4. Scope of event management
 “Events & activation industry is... expected to grow
exponentially due to its ability to adapt and grow with
innovative technology,”
 The industry, which was at Rs 5,631 crore in 2016-17 overall, has
been growing at a 16% CAGR, even overtaking the Indian
media and entertainment (M&E) industry.
 The events and activations industry in India is expected to cross
Rs 10,000 crore mark by 2020-21, as per an EY-EEMA (Event
and Entertainment ManagementAssociation) report.

5.  Key growth drivers for growth are ;
 digital activation
 sports leagues
 rural expansion
 government initiatives followed by Ips
 personal events
 product launches,
 expansion of minimetros etc.
 So It provides an opportunity for unleashing one's creative potential
to a very high degree. It demands a lot of hard work and effort but at
the same time offers enormous scope.

6. Features of event industry
 Event management, the most profound form
of advertising and marketing, is a glamorous
and thrilling profession.
 It is a good career option which does not
require much investment and offers a lot of
independence and flexibility in some times.
 If you have a passion for conducting events,
having good organizing ability and be flexible
to work for long hours, you can make a
successful career in this field.

8.  In fact, the most profitable aspect of this field
is the need for creativity. And that is how and
where one earns.
 The field of event management not only
requires a great amount of creative skills but
also involves lots of discipline and meticulous
planning.

9. Educational qualifications:
o Diploma or degree in event
management
o Diploma or degree in advertising or
public relations with a specialization in
event management should be ideal

10. Skills required
 Analytical/Critical thinking and problem solving
 Client/Customer service orientation
 Good negotiation skills
 Ability to work under pressure and meet
deadlines
 Teamwork, facilitation and co-operation
 Planning, co-ordination and organisation
 Good networking skills

11. Key opportunities in event
industry
 Event Planner
 Wedding Planner
 Event Space orVenue Managers
 Donor or Sponsorship Coordinator
 Catering Services Manager
 Event Social Media Coordinator
 Staff orVolunteer Coordinator
 EventTech Expert
 Conference Architect

12. Event Planner
 From conferences to high-end galas, event
planners do it all. So this role is a perfect fit
for strong multitaskers.
 Before the big day, planners choose and
arrange all the logistics for;
 food, décor, personnel, presenters, and
technology to pull off a flawless event.

13. Wedding Planner

14. Wedding Planner
 Weddings are a huge industry.When couples
want to make sure their big day goes off without
a hitch, they turn to wedding planners.
 These industry professionals know the ins and
outs of every wedding topic from dresses and
cakes to sound systems and marriage
certificates.
 During the planning phase, they help their clients
make decisions that fit their expectations and
budgets.

15. Event Space or Venue Managers
 Event space or venue managers are experts on
their own spaces and know exactly how to
execute a great event in their room
 they know how the layout, logistics, and
ambiance will work for a variety of different
events.
 Venue managers often are also the sales and
marketing managers for the space, helping to
bring in new events and promote upcoming
shows.
 They can sometimes function as event planners
or help the event planner in charge execute the
perfect event.

16. Donor or Sponsorship
Coordinator
 Donor coordinators help solicit these funds by
throwing lunches, dinners, and other fundraising
events as a fun way to encourage donations and
thank past donors.
 donor or sponsorship coordinator needs
exceptional people skills, tenacity, and the
ability to create meaningful relationships with
sponsors.

17. Catering Services Manager
Do you have a love for food?
Then catering manager
might be the right position
for you.

18. Catering Services Manager
 Whether you need to feed hundreds of
people or design the perfect five-course meal
for an intimate dinner, his job is important in
keeping guests and clients happy.
 Most catering managers need a background
in food preparation along with formal or
innate skills in planning and problem-solving.

19. Event Social Media Coordinator
 Social Media Coordinators work to promote
events on social media to gain attendees and
exposure for the event and the venue.
 They may create unique hash tags, do live feeds,
design digital ad campaigns, and more.
 Social media coordinators are integral to making
the event a success and just as important during
event execution to showcase the event in real-
time.
 As far as event planning careers go, it’ll give you
more of a chance to interact with technology.

20. Staff or Volunteer Coordinator
 It’s a tough job to train large sets of workers
quickly and encourage productivity when your
staff doesn’t have as much of a stake in the event
going well.
 volunteer coordinator needs to be able to think
quickly and problem solve for unexpected issues
as well.
 But if you like to work with lots of new and
different people, it could be a great role for you

21. Event Tech Expert
 An event tech expert is the person
responsible for every technology related
element surrounding an event.
 This might range from audio visual related
items and special effects, all the way up to
something as complex as your event app or
other event technology.

22. Conference Architect
 Similar to an event designer a conference
architect.
 He is also firmly focused on the event objectives
and ROI but they will often look at the whole
event planning and delivery process to identify
areas of improvement in terms of execution.
 They look at building and tailoring the whole
event structure, rather than just what goes inside
it.
 In some circumstances a conference architect
and meeting designer could work together.

23.  Digital Concierge
 meeting designer
 Event videographer
 Digital analytics manager
 Customer experience manager
 Event security manager
 Creative director
 Live feedback manager
 Florist
 Virtual event planer